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Men Facing Up To Nips and Needles - EXTRA

The article discusses the increasing trend of men seeking non-invasive cosmetic treatments and plastic surgery for career-related reasons, with a notable rise in male patients over the past decade. Many men, particularly in their mid-forties, are motivated by the desire to maintain a youthful appearance to enhance their professional image and longevity. The cosmetic surgery sector has seen significant growth, with spending on procedures rising and more men consulting surgeons for aesthetic improvements.

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17 views2 pages

Men Facing Up To Nips and Needles - EXTRA

The article discusses the increasing trend of men seeking non-invasive cosmetic treatments and plastic surgery for career-related reasons, with a notable rise in male patients over the past decade. Many men, particularly in their mid-forties, are motivated by the desire to maintain a youthful appearance to enhance their professional image and longevity. The cosmetic surgery sector has seen significant growth, with spending on procedures rising and more men consulting surgeons for aesthetic improvements.

Uploaded by

тамара
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Men facing up to nips and needles

Matthew Garrahan and Emma Jacobs

Peter Burling believes that when it comes to business, first impressions are
everything. “Anyone who says looks are not important is a liar,” says the 33-year-
old account man- ager, who works for a British marketing agency. “You need to
look good – fresh and bright rather than tired and stressed out.” So, three years
ago, gripped by fears that the ageing process was taking effect, he went to
Transform, a UK cosmetic surgery group, to have Botox injected into his forehead,
brow and crow’s feet. He was so pleased with the results that he has a top-up every
six months. “I perform better if I feel confident, so it may have increased the
number of contracts we have won,” he says.
While some may see such treatments as frivolous luxuries, the people
offering them say that increasing numbers of men are turning to non-invasive
cosmetic treatments and even to plastic surgery for pragmatic career reasons.
“There are definitely more business guys coming in, and they have very focused
demands,” says Cap Lesesne, one of Manhattan’s leading cosmetic surgeons.
“They are worried about their job futures and their professional longevity.” Typical
male patients might be in their mid-forties, he adds. “They’re fairly successful and
they’re looking to work into their sixties.” Dr Lesesne says the number of male
patients coming through his doors has risen threefold in the past decade:
“Sometimes they will come in because their wife is having something done. But
usually a male friend will have told them about it.”
The cosmetic surgery sector has grown over the past decade. In the US, the
American Society of Plastic Surgeons recorded almost 12 million procedures last
year, with total spending on cosmetic surgery rising 9 per cent to $12.4bn.
Michael McGuire, President of the ASPS, says: “People might say: ‘You
look tired.’ What that implies is you’re not as vigorous or energetic, or not as
competitive as you might be.” Dr McGuire says he recently operated on a
Nebraska steelworker who wanted to improve his appearance, while Dr Lesesne
says more male patients from overseas are consulting him. “I see a lot of guys from
England. They arrive on the 7 p.m. British Airways flight, I see them that night and
tell them to walk 20 blocks to get the circulation going. I see them the next day and
they are on the flight home on Sunday.”

Complete the sentences using text as a reference:


a) Cosmetic procedures that do not involve cutting the skin are ………...
b) If something increases by 300 per cent, it increases ……….
c) Practical reasons for doing something are described as ………...
d) Requests that are explicit are ………...
e) Things that you do or have that are not serious or not necessary are ………...
f) The length of time that someone can continue working is their ………...

Over to you 1
Has your attitude to a) non-invasive, and b) invasive cosmetic treatments changed
now that you have read the article? In what ways?

Over to you 2
What attitudes do people in your country have towards cosmetic treatments and
surgery? Have these changed over the last few years? If so, in what ways?

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