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Mock Exam - 14.04.2022

The document contains a series of multiple-choice questions related to supply chain management and customer relationship management. It covers various topics such as demand management, forecasting, supply chain strategies, and logistics. Each question presents a scenario or concept, asking the reader to select the most appropriate answer from the given options.

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abhiadi1
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13 views

Mock Exam - 14.04.2022

The document contains a series of multiple-choice questions related to supply chain management and customer relationship management. It covers various topics such as demand management, forecasting, supply chain strategies, and logistics. Each question presents a scenario or concept, asking the reader to select the most appropriate answer from the given options.

Uploaded by

abhiadi1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Certified Supply Chain Professional

Multiple-choice questions
Select the correct answer

1. In addition to sales history, current customer orders, and forecasted


demand, which of the following data sources should be used as part
of a demand management process?

A. Inventorylevels
B. Contractual obligations
C. Customer profitability
D. Scheduled marketing activities

2. Which of the following outcomes is a benefit typically expected of


customer relationship management (CRM)?

A. Reducing the size of the sales force by automating activities


B. Gaining a better understanding of customer requirements
C. Implementing automated inter-organizational processes
D. Focusing sales efforts on the most profitable customers

3. A firm supplies products and services to a wide variety of industries


with varying requirements for responsiveness and reliability. Many
customers across these industries are not satisfied with the firm’s
ability to meet the lead time and on-time delivery requirements. Which
of the following tools is most appropriate for the firm to use to improve
customer service?

A. Customer service ratio metrics


B. Market segmentation
C. Customer relationship management (CRM)
D. Supply Chain Operations Reference (SCOR®)

4. A manufacturer can simplify the forecasting process by pooling


demand forecasts for a product group and then:

A. averaging total demand and spreading it evenly across all items.


B. disaggregating demand to the item level based on marketing input.
C. disaggregating demand to the item level based on historical proportions.
D. allocating demand to each production site.
5. Demand management involves which of the following undertakings?

A. Adjusting capacity to support expected demand


B. Engaging in activities associated with customer relationship management
C. Creating higher customer demand by improving performance in areas
such as lead time and service levels
D. Understanding events and managing activities that could influence future
demand

6. The primary reason for a firm to pursue strategic supply chain


activities is to:

A. gain competitive advantage.


B. reduce costs.
C. increase productivity.
D. decrease product lead time.

7. A firm supplies a single line of products to consumers using retail stores


and online sales, distributors, and wholesalers. Currently, the firm has
common pricing and response times for sales in each sales channel.
Which of the following tools is most appropriate to employ to improve
profitability?

A. Customer segmentation
B. Customer facing ordering systems
C. Customer relationship management (CRM)
D. Supply Chain Operations Reference (SCOR®)

8. A company manufactures special products for select customers.


When demand for these products drops, the manufacturer can switch
the production line to a commodity-type product that can be sold on
the open market at reduced terms to generate cash. The company is
executing a corporate strategy that is based on:

A. customer focus and alignment.


B. forecast accuracy.
C. multiple downstream channels.
D. multiple upstream supply chains.
9. Risk pooling enables a lower total inventory level without affecting
service levels based on which of the following assumptions?

A. Inventoryturnover ratio can be reduced.


B. Aggregate demand is more accurate than disaggregate demand.
C. The planning time fence can be adjusted as needed.
D. The supplier shares some risk for holding inventory.

10. A large wholesaler formerly owned a number of delivery trucks. The


wholesaler sold all of its trucks and now purchases transportation
services from fleet operators. This is an example of which of the
following strategies?

A. Sellingand leasing back equipment.


B. Renting equipment on consignment.
C. Using a third-party logistics provider.
D. Using an owner-operator fleet.

11. The process of gathering data about what customers need and
ensuring that desired features are included in the design and initial
planning phase of a new product or service is known as:

A. a quick response program.


B. quality function deployment.

C. total quality management.


D. early supplier involvement.
12. The question below is based on the following flowchart:

Which of the following phrases most accurately describes the complete flow
of demand information?
A. From supplier to customer
B. From customer to manufacturer
C. From customer to supplier
D. From supplier to manufacturer

13. The factors to consider in the make or buy decision include costs,
proprietary knowledge, and:

A. design history.
B. available capacity.
C. inventory balance.
D. warehouse location.

14. Which of the following considerations is an important supply chain


design decision?

A. Product design
B. Selecting supporting information systems
C. Identifying labor force requirements
D. Identifying training programs

15. The use of a seasonal index as a forecasting technique measures the


ratio of the:

A. average seasonal demand to the average demand for all periods.


B. average demand for all periods to the average seasonal demand.
C. average seasonal demand to the standard deviation of the demand for all
periods.
D. standard deviation of the seasonal demand to the standard deviation of
demand for all periods.
16. A company's annual cost of goods sold is $350 million, and inventory
carrying cost is 18%. The company averages four inventory turns.
The cost savings resulting from increasing inventory turns from four to
six would be:

A. $29,000,000.
B. $15,750,000.
C. $10,500,000.
D. $ 5,250,000.

17. An advantage of using a third-party logistics service (3PL) is


improved:

A. On-time delivery of shipments due to higher inventory levels.


B. cost structure due to economies of scale.
C. access to smaller markets due to localization.
D. risk visibility due to inventory consolidation.

18. Incorporating supplier input into product and process design helps to:
A. maintain quality.
B. stabilize product costs.
C. reduce time to market.
D. save costs to the buyer.

19. Which of the following factors typically is the most significant


impediment to implementing collaborative commerce?
A. Technology barriers
B. Security
C. Corporate culture
D. Return on investment (ROI)

20. The focus of collaborative supply chain management differs from a


transactional approach by its emphasis on the:

A. transportation of goods to the next link in the chain.


B. flow of product information up to the next level of the chain.
C. flow of demand information and cash up the chain.
D. flow of supply into an organization.
21. Maintaining a long-term collaborative relationship with a trading
partner requires:
A. formal and informal communication.
B. interconnected information systems.
C. one partner regularly exercises power.
D. standardized terms of the agreement.

22. The primary reason for the evolution of the supply chain is:
A. fewer rejects due to poor quality.
B. increased on-time delivery.
C. increased cost savings.
D. increased communication.

23. Which of the following marketing strategies emphasizes offering


services at a lower price than rival services with comparable
features?
A. Cost leadership
B. Service differentiation
C. Customer focus
D. Market responsiveness

24. Which of the following attributes typically makes reverse logistics


processes more complicated than outbound logistics processes?

A. Lead times for shipments are more variable.


B. Individual packages and cartons are less uniform.
C. There are more regulations mandated by local governments.
D. There is more competition for scarce transportation lanes.

25. The value that logistics provides within the supply chain can best be
summarized as:

A. satisfying customer expectations about availability and delivery at an


acceptable total cost.
B. meeting promised location and on time delivery goals with minimal use of
expediting.
C. establishing the inventory and delivery goals with various customers that
fulfill the firm's profit objectives.
D. providing accurate in transit and delivery information to customers and
salespeople.

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