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Assignment - Business Analyst

Trade-E, an e-commerce company, faces challenges including slow website performance, inventory management issues, increasing customer support response times, and limited data analytics capabilities. These challenges could lead to customer dissatisfaction, loss of sales, and inefficient business operations. The document outlines a problem analysis and requirements gathering process to address inventory management specifically, proposing solutions such as real-time tracking and automated alerts.

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22 views

Assignment - Business Analyst

Trade-E, an e-commerce company, faces challenges including slow website performance, inventory management issues, increasing customer support response times, and limited data analytics capabilities. These challenges could lead to customer dissatisfaction, loss of sales, and inefficient business operations. The document outlines a problem analysis and requirements gathering process to address inventory management specifically, proposing solutions such as real-time tracking and automated alerts.

Uploaded by

pinkpanther28062023
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Analyst Assessment - Case Study

Case Study Scenario: Trade-E E-commerce Company

Trade-E is an online e-commerce company that sells a wide range of consumer electronics and
gadgets. The company has experienced rapid growth over the past few years, and their current
e-commerce platform is struggling to keep up with customer demands. They are facing several
challenges, including:

● Slow Website Performance: The website experiences frequent slowdowns during peak
hours, leading to a poor user experience and potential loss of sales.
● Inventory Management: The company struggles to maintain accurate inventory levels,
resulting in stockouts and delayed deliveries.
● Customer Support: Customer support response times are increasing, leading to customer
dissatisfaction and negative reviews.
● Data Analytics: The existing reporting and analytics tools are limited, hindering the ability
to make data-driven decisions.

As a Business Analyst, your task is to analyse the current situation and propose a solution to
address these challenges. Please provide your answers and recommendations based on the
information provided.

Section 1: Problem Analysis

● Analyse each of the challenges faced by Trade-E and describe their potential impact on
the business.
○ Slow Website Performance: The website experiences frequent slowdowns during peak
hours, leading to a poor user experience and potential loss of sales.

→ Work with technical team to investigate further and clarify the reasons of slow
website performance

→ Potential impact: slow website performance may lead to high bounce rate,
customer’s dissatisfaction, customers switch to other platforms and loss of sale

○ Inventory Management: The company struggles to maintain accurate inventory levels,


resulting in stockouts and delayed deliveries.
→ Work with supply chain team, demand planner to investigate further and clarify
the reasons of inventory management

→ Potential impact: stockouts and delayed deliveries may lead to sale loss and lose
customer’s trust. Besides, when stock is fulfilled later and delivered to customers
late, customers may no longer need the products or change their mind, which leads
to the increasing operation costs and high cancellation, order return rate.

○ Customer Support: Customer support response times are increasing, leading to


customer dissatisfaction and negative reviews.

→ Work with customer support team to investigate further and clarify the reasons of
increasing response time

→ Potential impact: increasing response time may lead to customer frustration and
bad reviews on product page, resulting in high bounce rate, loss sale and
customers

○ Data Analytics: The existing reporting and analytics tools are limited, hindering the
ability to make data-driven decisions.

→ Work with Business Intelligence team to investigate further and clarify the reasons
of limitation of reporting and analytics tool

→ Potential impact: limitation of reporting and analytics tools may lead to inefficient
business strategies and operations due to inaccurate or outdated data.

Section 2: Requirements Gathering

● Choose one or two challenge/s from Trade-E’s current challenges and identify and list at
least five requirements to address it.
● Suggest a method/process to gather requirements related to your chosen challenge/s.

Requirements to address Inventory Management:


1. Real-time inventory tracking: stock planning system should support real-time stock level
for retail stores, supply chain team, warehouse, ecommerce platform
2. Automated Replenishment Alerts: out of stock alerts based on historical stock trend and
ad hoc sale plan from sales team should be set for early awareness and better
preparation to restock

3. Stock problem: back up planning for potential damaging stocks during transportation,
storage at warehouse

OnebyZero Pte. Ltd. #02-01, 68, Circular Road, Singapore - 049422


4. Transparent and timely communication: weekly meeting stakeholders (sales team,
warehouse, transportation, management team) to have updated information and
strategies for better stock planning
5. Reporting and Analytics Capabilities: an accurate detail report of stock levels, order
fulfillment, returned stock, damaged stocks, historical sales and prediction of sale trend
performance can provide efficient stock planning

Method/Process to Gather Requirements:


● Problem investigation: dỉrect communication with key stakeholders (demand planner,
inventory managers, warehouse staff, sales team, supply chain managers) to clarify the
problem, their needs in operation for improvement
● Collecting opinions from a large audience: Create surveys to a wider group of
stakeholders involved in inventory management to collect opinions, challenges and
suggestions for improvements.
● Report with insights and proposal recommendation: Consolidate and summarize all
information, then prepare a report with finalized insights and recommendations for the
management team to propose improvements.
● Process Mapping: Map out the current inventory management process to identify
inefficiencies, gaps, and areas where automation could improve workflow.
● Competitive Benchmarking: Research best practices and innovative solutions used by
other e-commerce companies to optimize inventory management.
● Data Analysis: Analyze historical sales and inventory data to identify patterns in stockouts,
overstocking, and demand fluctuations. This can provide insight into system requirements
that better align with demand patterns.

OnebyZero Pte. Ltd. #02-01, 68, Circular Road, Singapore - 049422

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