STRATEGIC MANAGEMENT

5 Credits
Module Code: BUS 495
Effective: Jan 2024

Degree: Bachelor
Course Code: BUS 495
Course name: Strategic Management
Number of credits: 5
Name Phone No Email
L1 (Module leader): 0912905958
anhnp@hvnh.edu.vn
Nguyen Phuong Anh
Lecturers: 0365262095 aiman-
L2: Aiman Abousher
abousher@hvnh.edu.vn

L3:
L4:
Prerequisite
courses: None

Lecturer Profile:

• Name: Aiman Abousher

• Nationality: Melbourne, Australia
• Teaching Experience: 26 Years of Teaching Experience in Higher Education both in Australia
and Vietnam

Teaching Excellence Awards:

Aiman Abousher - (Associate Member - IPA, CPA, FPA, IIA, ASA - Australia)

1. Winner - Vice Chancellor’s Teaching Excellence Award, 2004, Victoria

University - Australia.
2. Winner - Commendation for Excellence in Teaching Award, 2008, Deakin
University - Australia.
3. Winner -Commendation for Excellence in Teaching Award, 2012, Ballarat
University – Australia
4. Nominated – Teacher of the Year, 2013, RMIT University – Vietnam (Hanoi)
5. Nominated – Teacher of the Year, 2014, RMIT University – Vietnam (Hanoi)
6. Winner – Vice Chancellors Teaching Excellent Award, 2019, British University
Vietnam – Vietnam (Eco Park Campus)
7. Winner – Dean’s Best Teacher Award 2020, British University Vietnam –
Vietnam (Eco Park Campus)
Aimans Student Availability Office Hours
(Available to meet Students to support students with their learning, questions, queries,
assessments)

 Monday – 10.am to 11.am and

 Wednesday – 1pm to 2pm; and
 Friday 10.am to 11.am

1. COURSE DESCRIPTION
In this class, students will be introduced to the key concepts, tools, and principles of
strategy formulation, implementation, and evaluation. This course is designed in a unique
manner to enhance students' strategic thinking and decision making skills through the
integration of synergistic theories and concepts about strategies.

The Strategic Management module is a required module of the basic knowledge of the
Business Administration major. The objective of the module is to provide learners with the
opportunity to identify and evaluate global, macro, and industry environmental factors that
affect business strategy. After this course, students expect to know the basic steps necessary
to formulate an organization’s business strategy.

Course Prerequisites: There are no prerequisites for this course.

2. COURSE RESOURCES
Required Resources
David and David: Strategic Management: Concepts and Cases (17th edition),
Publisher: Pearson, ISBN: 9780135199978, 0135199972.

Supplementary reading
Ngo Kim Thanh (2018). Giáo trình Quản trị chiến lược. Kinh te quoc dan Pulishing
house.

Instructional Methods
The course relies upon student participation in class discussion, analysis, and hands-
on projects. Supplementary material will be provided through lectures as well as individual
research and written deliverables. The strategic planning, implementation and evaluation will
be investigated with particular regard to the relationship to the larger organization. Significant
emphasis is placed on the student’s written communications and in-class participation. This
course is seen as the part of a curriculum of study leading to a graduate degree to more fully
prepare students for success in this endeavor, certain resources/content on teamwork and
business communications will be presented.
3. COURSE OUTCOMES
In this course, learners be able to:

LO1 Identify and evaluate global, macro, and industry environmental factors
affecting strategic planning
LO2 Demonstrate creative thinking, multi-dimensional perspective in strategic
management.
LO3 Recognize and evaluate the impact of strategic business decisions with
consideration about ethics and social responsibilities in the global
environment.

4. COURSE GRADING

The grades earned for the course will be derived using City University of Seattle’s decimal
grading system, based on the following:

Overview of Required Assignments % of Final Grade

Participation+ class activities and 10 %

homework
mid - term test 20 %

Presentation 20 %

Final Exam 50 %

Total 100%

Participation
Students are expected to actively participate in class discussions, group activities, and
complete assigned homework. Participation includes asking questions, contributing to
discussions, and engaging in group work. Bonus marks may be awarded for exceptional
participation.

Students who do not attend a minimum of 80% of the overall course will not be allowed
to sit for the final exam.

Mid-term test

A written test ( 45 min – 1 hour) covering the theoretical concepts taught in the first half
of the course (Weeks 1-5).

Presentation:
Students will work in groups of 3-5 to prepare and deliver a 20-minute presentation on
a strategic management topic assigned by the lecturer. The presentation will be assessed
on content, clarity, teamwork, and delivery

Exam:

A comprehensive exam covering all course material, including both theoretical and
practical aspects of strategic management. The exam will be open-book.
5. TEACHING PLAN

Week Learning Outcomes Activities

Chapter 1: the nature of - Teaching actvities
strategic management
+ The lecturer introduces the course outline,
including: course outcomes, content and
Topics
teaching process, assessment, and classroom
 Definition of
rules.
strategy
+ The lecturer divides students into groups:
 Stages of Strategic
Management 3-5 people and prescribes how to work in
groups.
 Key Terms in Strategic
Week 1 Management + Lecturer teaches theoretical content
 Pitfall of strategic Chapter 1.
management
- Learning activities
+ Open-ended questions about strategic
related concepts
+ Discussion
+ Homework: pre-reading the next session
and do works provided by lectures.

Chapter 2: Business Vision - Teaching activities

and Misson + Review previous lesson
+ lecture on the content of current topic
Topics
 Mission, vision and - Learning activities
values
+ building vision and mission statement for
 The Process of
Week 2 Developing Vision and an artificial company.
Mission Statements + homework: pre-reading the next session
 Characteristics of a and doing work provided by lectures.
Mission Statement

Chapter 3: External - Teaching activities

assessment + Lecture on the theories of this chapter
+ Case studies/ examples related to this section
Topics
Week 3
 PESTEL analysis
- Learning activities
 M.Porter’s 5 forces
+ open discussion on case studies
analysis.
+ Homework: pre-reading next session and do
 EFE analysis
works provided by lectures
 - Teaching activities
Chapter 4: Internal + Lecture on the content theory of current topic
Week 4 assessment + Case studies/ examples related to this sections,

Topics - Learning activities

* The Resources- Based + open discussion on case studies
View (RBV) + Homework: pre-reading next session and do
* Value Chain Analysis works provided by lectures
(VCA)
+ Students are expected to self-study a major
* IFE matrix part of this Chapter

Week 5 Midterm test

Revision and First
assessment
Chapter 5: Corporate - Teaching activities
strategies + Lecture on the content theory of current topic
Week 6
+ Case studies/ examples related to this sections,
Topics
- Types and level of - Learning activities
strategies in organisations + open discussion on case studies
- Corporate strategies + Homework: pre-reading next session and do
works provided by lectures

Chapter 6: Business - Teaching activities

Week 7 strategies. + Review last lecture
+ Give lecture on content theories
Topics: + Case studies/ examples related to this section
-differencitation strategy
- cost leadership strategy
- Learning activities
- niches market strategy
+ Open discuss questions
+ Homework: pre-reading next session and do
works provided by lectures

- Teaching activities
Chapter 7: Strategic
formation. + Review last lecture
+ Give lecture on content theories
Topic + Case studies/ examples related to this section
- SWOT matrix
- Learning activities
- IE matrix + Students work in groups to form a simple SWOT
analysis for a company
Week 8
+ Homework: pre-reading next session and do
works provided by lectures
 Chapter 7: Strategic - Teaching activities
formation (cont) + Lecturers give the lecture on the theories part.

Week 9 Topics:
- Learning activities
- SPACE Matrix
+ Pratices excersices on BCG matrix
- BCG matrix + Homework: pre-reading the next session and
doing work provided by lectures.
- QSPM matrix

Chapter 8: Strategic Teaching activities

Week 10 implementation + Lecturers give the lecture on the theories part.

Topics
Marketing, - Learning activites:
Finance/Accounting, + Open- end question
R&D, and MIS Issues + discustion

Chapter 9: Current issues Teaching activities

in Strategic management + Lecturers give the lecture on the theories part.

Topics
* Business Ethics/ - Learning activites:
Week 11
Social Responsibility/ + Open- end question
Environmental + discustion
Sustainability

Revisions Revise all key concepts and cases

Week 12 Second assessment Group Presentation

TBC by Final Exam: LO1, LO2, TBC by ISBA

ISBA
IN-CLASSROOM POLICIES

For late submission of work will get zero mark, there is no exception.
Academic Integrity
Students must assume responsibility for maintaining honesty in all work submitted for
credit and in any other work designated by the instructor of the course. Academic dishonesty
includes cheating, fabrication, facilitating academic dishonesty, plagiarism, reusing
/repurposing your own work, unauthorized possession of academic materials, and
unauthorized collaboration.
Citing Sources with APA Style
All students are expected to follow the Guide to Writing & APA when citing in APA
(based on the most recent APA style manual) for all assignments.
Netiquette
Respect the diversity of opinions among the instructor and classmates and engage with
them in a courteous, respectful, and professional manner. All posts and classroom
communication must be conducted in accordance with the student code of conduct.