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Who we are

This document serves as a guide for creating a marketing booklet, emphasizing the importance of a strong elevator pitch and engaging content on the back cover. It includes instructions for customizing the booklet, such as formatting tips and layout options, as well as suggestions for including key information about products and services. The document also highlights the significance of keeping the content brief, friendly, and visually appealing to capture the recipient's attention.

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renaldo
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0% found this document useful (0 votes)
9 views

Who we are

This document serves as a guide for creating a marketing booklet, emphasizing the importance of a strong elevator pitch and engaging content on the back cover. It includes instructions for customizing the booklet, such as formatting tips and layout options, as well as suggestions for including key information about products and services. The document also highlights the significance of keeping the content brief, friendly, and visually appealing to capture the recipient's attention.

Uploaded by

renaldo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

Who we are

Don’t be shy! Let them know how great you are. This is the back
cover of your booklet, so it’s one of the first and last things the
recipient sees.

It’s a great place for your ‘elevator pitch.’ If you only had a few
seconds to pitch your products or services to someone, what
would you say?

• Consider including a couple of key takeaways on this back


cover…

• Just remember that this is marketing—if you want to grab their


attention, keep it brief, friendly, and readable.

Contact Us
If you have a physical location, provide brief directional
information, such as highways or landmarks:
Booklet Title
Phone: [Telephone] Phone: [Telephone]
Email: [Email address] Email: [Email address]
Web: [Web address] Web: [Web address]
Table of Contents Our Products & Services
Overview of Programs ................................................................................ 1
Product or Service 1
Wondering why the page number on this
Getting Started ........................................................................................... 2 page is 5? This is the inside back cover.

What to Include ...................................................................................... 2 This booklet is setup to make it easy to


print a two-sided, eight-page booklet. The
Focus on What You Do Best ................................................................... 2 tips on this page will help you get that
done.
Don’t Forget the Mission ............................................................................. 3

Make It Your Own ....................................................................................... 4


Product or Service 2
Customize in Almost No Time ................................................................. 4 The bottom of inside pages is setup for you to
manually add page numbers, so it’s easy to
Our Products and Services ......................................................................... 5 adjust numbering for your printing preferences.
The table of contents at left is also setup for
manual editing, so you can easily update
page numbers.

Product or Service 3
To print this booklet two-sided, click File
and then click Print. Under the option that
defaults to Print One Sided, select a two-
sided print setting. This booklet is setup to
flip on the short side of the page.

5
Make It Your Own Overview of Programs
Program 1
If you think a document that looks this good has to be difficult to
format, think again! To replace any placeholder text, such as
this, just click it and type.
We've created styles that let you match the formatting in this
brochure with just a click. On the Home tab of the ribbon, check Some pages in this template don’t use
out the Styles gallery. placeholders, so that you can easily
customize the formatting and layout as
needed.
This is the Quote style. It’s great for calling
out a few very important points. Program 2
To replace any placeholder text, such as
this, just click it and type.
Customize in Almost No Time
Some pages in this template don’t use
To try out other looks for this brochure, on the Design tab of the
placeholders, so that you can easily
ribbon, check out the Themes, Colors, and Fonts galleries.
customize the formatting and layout as
Have your own company fonts or colors? No problem! Those needed.
galleries give you the option to add your own.

Program 3
To replace any placeholder text, such as
this, just click it and type.

Some pages in this template don’t use


placeholders, so that you can easily
customize the formatting and layout as
needed.

4 1
Getting Started This is a great spot for a mission statement

If your business doesn’t lend itself to photos as easily as the


What to Include?
beautiful culinary examples shown in this template, have no
We know you could go on for hours about how great your fear. You can just select and delete a page of photos and
business is. (And we don’t blame you—you’re amazing!) But
replace it with text using the styles provided.
since you need to keep it short and sweet, here are a few
suggestions … A picture is worth 10,000 words, but only if it’s the right one. In
marketing materials, remember that any image you use—good
or bad—makes a statement about your business.
“Your company is the greatest. I can’t
imagine anyone living without you.” —
Very smart customer

Focus on What You Do Best


If you’re using this booklet for a company brochure, these
middle pages are a good place for a summary of competitive
benefits or some of those glowing testimonials, like the one
above.

You might also want to mention a few of your most impressive


clients here:

• Big, important company

• Really well-known company

• Very impressive company

Additionally, you could include a bulleted list of products,


services, or major benefits of working with your company. Or
just summarize your finer points in a few concise paragraphs.

2 3

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