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Zara

Zara is a leading Spanish fast fashion retailer with nearly 3,000 stores in 96 countries, known for its rapid product development cycle. The brand primarily targets young to middle-aged adults, particularly women, and emphasizes affordability over luxury. Zara's marketing strategy relies on minimal promotion, focusing instead on store openings and word-of-mouth, while aiming to enhance its online presence and market share.

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12 views

Zara

Zara is a leading Spanish fast fashion retailer with nearly 3,000 stores in 96 countries, known for its rapid product development cycle. The brand primarily targets young to middle-aged adults, particularly women, and emphasizes affordability over luxury. Zara's marketing strategy relies on minimal promotion, focusing instead on store openings and word-of-mouth, while aiming to enhance its online presence and market share.

Uploaded by

richardmisomali.3
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Zara is a Spanish multinational retail clothing chain, it specializes in fast fashion and sells

clothing, accessories, shoes, beauty products and perfumes. The clothing retailer has more nearly
3,000 stores, including its kids and home stores. It has stores in 96 countries and is the flagship
brand. Zara is renowned for its ability to develop a new product and get it to stores within two
weeks, while other retailer stake six months. Spain is the biggest market with 547 stores
(including zara kids and zara home). Followed by China (229), France (145), Russia (144) and
Italy (134). The US has 98 stores as of January 2019.

The zara target demographic is young to middle-aged adults, with the highest proportion of
customers in the 21-to-30-year bracket. The market tends to sell more female than male in the
UK zara has over 4 million female customers, compared to around 2.3 million men in the UK.A
research was done on march 24,2022, This statistics visualizes the age distribution of that part of
the german population, with a strong preference for the fast fashion label ‘zara” in comparison to
the total population. The values for 21-30 years are increased. While the values fot 60+ years are
decreased in comparison to the total population.
Zara’s position in the affordable fashion industry clearly states that its not a luxury brand. The
target customers are eager to purchase fashion while still sensitive to price. The most important
thing zara takes it self to many online platforms to show this by considering mainly Facebook,
twitter, and a new addition Instagram. This is zara’s long term objective to change attitude of
fashion and pricing by continuously relying on the social media. Improve market share objective
from global ranking position 1498 to 1000.

Zara spends very little on promotion campaigns compared to average fashion retailers.it just
simply doesn’t market it self as aggressively as other companies. But this doesn’t mean it has no
focus on marketing. Zara manually focuses on opening new stores and word of mouth. The key
promotion strategy of zara is based on experience, exclusivity, affordability and differentiations
REFFERENCES
WWW.ALLON,IO

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