Sachdeva
Sachdeva
Objective
Seeking Challenging assignments in Marketing Communication / Digital Marketing /Marketing Strategy Profile
in a reputed organization.
Profile
MBA in Marketing with more than 7 years of experience in Marketing communications ,Digital Marketing,
branding , advertising , vendor management , events & expos.
Dynamic and vibrant professional with expertise in the areas of Brand and Marketing management, team
leadership, performance management.
Seasoned professional, with conceptualizing, planning, execution, monitoring and resource balancing skills
and ability to work well in teams as well as handle multiple functions and activities in high pressure
environments.
Wide exposure of working in various Continents, Countries, Regions,
Excellent communicator with exceptional talent for problem solving through reasoned thought processes,
attention to detail as well as the ability to come across effectively to the target audience.
Core Competencies
Escorts Limited - Marketing Manager, INTERNATIONAL BUSINESS (Aug ‘09 to till date)
Currently working on defining, creating and implementing marketing, digital marketing and brand development
strategies to build competitive advantage, add value to customer-driven marketing support programs,
development of effective internal-external branding programs/ marketing communications/Media planning /CRM
execution and aggressive implementation plan to Promote Escorts brand of tractors across international markets.
Developing marketing strategies to build consumer preference and drive volumes. Handling diverse roles in
the fields of Brand Promotion & Marketing, Budgeting, Product Promotions, Media Planning, Market Research,
PR and Communication as a planner and strategist.
Digital Marketing, Managing company website, mobile app and other online portals. Ensure online visibility
through Google search engine /SEO / AD WORDS etc.
Administering relevant communication devices for implementing MARCOM, ATL-BTL Activities PR & media
strategies and marketing strategies to build brand equity.
Content Writing for Advertisements, Websites, Marketing Collaterals, Company’s newsletters and Intranet.
Handling a wide range of creative services, Liaison with design agency for Creatives , collaborating with
creative services peers, subordinates and vendors to produce marketing and other print communications,
Playing a pivotal role in managing and coordinating with international dealers on change management
programs and implementing roll-out of marketing initiatives depending on market requirements.
Liaison with service team on updating of literature and other reference material pertaining to product usage
and maintenance.
Working closely with RM’S to execute all Communication Activities & Public Relations (marketing materials,
client communications, direct mail, marketing campaigns, press releases, etc.).
Monitor and report competition and market activities to top management. Country wise Data mining and
analysis for data received from ports and other sources. Keeping a track of competitor activities and keeping
the team abreast of market happenings.
Liaison with FICCI, CII for expanding business opportunities through a range of specialized services and global
linkages.
Budgeting for ATL/BTL spends for all the brands in all the countries.
Functional Highlights
Digital Marketing
Project In-Charge for designing & executing Integrated marketing Campaigns and for new product launches.
In- Charge of Numerous Advertising Campaigns to meet Sales Objectives & create Market Awareness •
Responsible for conceptualization , creation and 360° launch of Brand Identity in exports markets of EAM.
Media Management • Plan and execute adverting campaigns — briefing, execution, monitoring & reporting •
Identifying productive large media properties that have brand impact, integration & visibility. • Planning
&finalizing activity calendar and responsible for executing it
Activation Management • international Auto Shows conceptualization, strategic inputs cost evaluation
negotiations & Execution: • Designing Product launch strategy, conceptualization of product launch events,
planning at operational level for launches events • Responsible for Merchandising, Outdoor Advertising,
Regional Marketing Budgets & Plans • Responsible for all Dealers Incentive Trips and Conferences.
Special Projects:
Conceptualized and developed mobile application on zero cost for Escorts Agri Machinery.
Conceptualized & Produced a Testimonial Film of overseas customers of EAM.
Developed International section of escortsagri.com
Untaken a project for introducing Incentive Scheme for overseas distributors.
Introduced concept of “CRM” in exports markets.
Introduction of “Sales Guide” for all exports markets.
Undertaken cost cutting measures by bringing down ATL – BTL spending from 70 Lacs to 60.5 Lacs.
FARMTRAC Farmer Kit - Creation of spare parts kit and worked on appropriate branding.
Job Profile: Channel management: Managing the sales channel to ensure achievement of targets
Relationship Management: Establish healthy business relations and develop excellent rapport to retain
Channel partners (buyers and vendors) and provide excellent customer satisfaction.
Internships:
Organization: HSBC Bank Pvt. Ltd, Greater Noida and Connaught Place, New Delhi Project Duration: May –
June 2007 (2 months)
Responsibility: Monitoring the factors influencing the Buying behavior of personal loans
Learning: Project helped in understanding consumer Behavior of Customers of the bank specifically for
customers of personal loans.
Education
PGDM (IB & Marketing) from Fortune Institute of International Business, New Delhi(2009)
BBA from Manav Rachna Educational Institute. (M.D.U), Faridabad (2007).
Secondary from St. Joseph’s Convent School, Faridabad.
Senior Secondary from APEEJAY School, Faridabad.
Professional Development
Volunteer Work
Associated with Navonmesh (NGO working towards women empowerment).
Associated with Goonj - Volunteered for Uttrakhand flood relief.
Personal Details