Business Statistics - 2025-1 V2 PDF
Business Statistics - 2025-1 V2 PDF
SPRING 2025-1
Classroom: Orbis (오202)
Time: Mondays & Wednesdays (16:30pm to 17:45pm)
Instructor: Prof. Shali WU
Office: Orbis 708
Office Hour: Mon & Wed 2:00 to 3:00 or by appointment
Email: shali.wu@khu.ac.kr
Course Objectives
Business Statistics involve developing business questions, collecting data,
analyzing it and drawing inference, with a view to making better deci-
sions. For this part of the course, we will learn to form quantitative mind-
set and apply different methods of data analysis to turn data into useful
information as well as new insight for managerial decision making. To
this end, this part of the course will have two major emphasis: (1) Hypothesis
Testing, and (2) Regression Analysis. Business data analysis is
vital in the assessment of new business opportunities, go/no- go decisions
for new products, pricing and product design issues, among other business issues.
This is a hands-on course likely to be of use to anyone pursuing a career in
entrepreneurial ventures, management consulting, venture
capital, as well as more traditional business and management roles.
Teaching Methods
In this course we will use lectures, examples and exercises. Additional
materials may be distributed as needed. The readings are designed to introduce
data analysis concepts and principles. Cases will allow us to ex-
amine, in detail, the application of particular quantitative approach and
techniques. The textbook will serve as background and general readings
that will allow you to better understand the material delivered and dis-
cussed in class. The course is designed to help you become an intelligent
data analyst and producer of better business decisions.
Textbook
1.Business Statistics: Communicating with Numbers, 4th Edition ISBN10:
1260716309 | ISBN13: 9781260716306 By Sanjiv Jaggia and Alison Kelly
2. <Students e-book purchase URL>
https://estore.mheducation.com.sg/redeem/006PE000006hAjrYAE
Suggested
Readings
1. Business Analytics, by James R Evans, 2nd Edition, Pearson 2017
2. Statistics, Data Analysis and Decision Modeling, by James R Evans,
5th Edition, Pearson 2013
3. Management Decision Making: Spreadsheet Modeling, Analysis and
Applications, By G.E. Monahan, Cambridge University Press, 2000
Student Evaluation
1. Class Attendance and Class Participation: 30%
2. Quiz and Exams: 40%
3. Final Project: 30%
Final Project
The objective of the final group project is to provide you with hands-on
experience in applying what you learn in the course to a real-world enter-
prise. Data will be shared with the whole class for creative analysis and
findings. More details about the final project will be distributed during
the midterm.
2
Lecture: Data Preparation [Chap 1]
Wed 4 2025-03-12
4
4
Mon 13 2025-04-14
7 Working on final project Proposal (Group work)
Wed 14 2025-04-16
Mon 15 2025-04-21 Midterm Preparation
8 Midterm Exam [In Class]
Wed 16 2025-04-23
9
Lecture: Introduction to Regression
Wed 18 2025-04-30 [Chap14]
11
Lecture: Dummy Variables and Logistic
Wed 22 2025-05-14 Regression [Chap 15, 17]