1.

Foundations

What you will learn:

 Real-life roles and responsibilities of a junior data analyst
 How businesses transform data into actionable insights
 Spreadsheet basics
 Database and query basics
 Data visualization basics

Skill sets you will build:

 Using data in everyday life
 Thinking analytically
 Applying tools from the data analytics toolkit
 Showing trends and patterns with data visualizations
 Ensuring your data analysis is fair
2. Ask

What you will learn:

 How data analysts solve problems with data

 The use of analytics for making data-driven decisions
 Spreadsheet formulas and functions
 Dashboard basics, including an introduction to Tableau
 Data reporting basics
Skill sets you will build:

 Asking SMART and effective questions

 Structuring how you think
 Summarizing data
 Putting things into context
 Managing team and stakeholder expectations
 Problem-solving and conflict-resolution
3. Prepare

What you will learn:

 How data is generated

 Features of different data types, fields, and values
 Database structures
 The function of metadata in data analytics
  Structured Query Language (SQL) functions
Skill sets you will build:

 Ensuring ethical data analysis practices

 Addressing issues of bias and credibility
 Accessing databases and importing data
 Writing simple queries
 Organizing and protecting data
 Connecting with the data community (optional)
4. Process

What you will learn:

 Data integrity and the importance of clean data

 The tools and processes used by data analysts to clean data
 Data-cleaning verification and reports
 Statistics, hypothesis testing, and margin of error
 Resume building and interpretation of job postings (optional)
Skill sets you will build:

 Connecting business objectives to data analysis

 Identifying clean and dirty data
 Cleaning small datasets using spreadsheet tools
 Cleaning large datasets by writing SQL queries
 Documenting data-cleaning processes
5. Analyze

What you will learn:

 Steps data analysts take to organize data

 How to combine data from multiple sources
 Spreadsheet calculations and pivot tables
 SQL calculations
 Temporary tables
 Data validation
Skill sets you will build:

 Sorting data in spreadsheets and by writing SQL queries

 Filtering data in spreadsheets and by writing SQL queries
 Converting data
 Formatting data
 Substantiating data analysis processes
 6. Share

What you will learn:

 Design thinking
 How data analysts use visualizations to communicate about data
 The benefits of Tableau for presenting data analysis findings
 Data-driven storytelling
 Dashboards and dashboard filters
 Strategies for creating an effective data presentation
Skill sets you will build:

 Creating visualizations and dashboards in Tableau

 Addressing accessibility issues when communicating about data
 Understanding the purpose of different business communication tools
 Telling a data-driven story
 Presenting to others about data
 Answering questions about data
7. Act

What you will learn:

 Programming languages and environments

 R packages
 R functions, variables, data types, pipes, and vectors
 R data frames
 Bias and credibility in R
 R visualization tools
 R Markdown for documentation, creating structure, and emphasis
Skill sets you will build:

 Coding in R
 Writing functions in R
 Accessing data in R
 Cleaning data in R
 Generating data visualizations in R
 Reporting on data analysis to stakeholders
8. Capstone

What you will learn:

 How a data analytics portfolio distinguishes you from other candidates

 Practical, real-world problem-solving
  Strategies for extracting insights from data
 Clear presentation of data findings
 Motivation and ability to take initiative
Skill sets you will build:

 Building a portfolio
 Increasing your employability
 Showcasing your data analytics knowledge, skill, and technical expertise
 Sharing your work during an interview
 Communicating your unique value proposition to a potential employer

Ask: business challenge( thách thức kinh doanh), objective(mục tiêu), or question

Prepare: data generation( tạo), collection(thu thập), storage(Lưu trữ), and data
management

Process: data cleaning and data integrity( tính toàn vẹn)

Analyze: data exploration( khám phá), visualization( trực quan hóa), and analysis

Share: communicating( truyền đạt) and interpreting results ( giải thích kết quả)

Act: putting insights to work to solve the problem( đưa những hiểu biết sâu sắc vào
công việc để giải quyết vấn đề)

Data and gut instinct( bản năng ruột) : dựa vào bằng chứng và sự thật để đưa ra quyết định. Việc
đưa ra quyết định dựa trên dữ liệu là điều cần thiết nhưng bản năng ruột cũng đóng một vai trò
trong việc xác định mô hình và kết quả. Balancing( cân bằng) data and gut instinct is crucial ( rất
quan trọng) for making informed decisions( quyết định sáng suốt) , and the right mix( sự kết hợp phù
hợp) depends on the project’s goals( mục tiêu) and time constrains( hạn chế)

Chapter 2

Analytical Skills: Quanlities ( phẩm chất) and characteristics(đặc điểm) associated with solving
problems using facts, focus on five essential( cần thiết) points. That is:

1. Curiosity( sự tò mò) is all about wanting to learn something. Find new challenges( những thử
thách) and experiences. This leads (dẫn đến) to knowledge.

2. Understanding context( bối cảnh): the condition( điều kiện) in which something exists( tồn tại) or
happens. This can be a structure ( cấu trúc) or an environment

3. Having a technical mindset (tư duy kỹ thuật): The ability(liên quan)to break things down ( chia nhỏ
mọi thứ) into smaller steps or pieces( mảnh) and work with them in an orderly( trật tự) and logical
( hợp lý) way

4. Data design: How you organize information ( cách u sắp xếp thông tin). Thường liên quan tới 1
CSDL thực tế
5. Data stratery(chiến lược): The management of the people, processes and tools( công cụ) used in
data analysis

- people : quản lý mn bằng cách đảm bảo rằng họ biết cách sử dụng dữ liệu, phù hợp để tìm giải
pháp cho vấn đề bạn đang giải quyết( U manage people by making sure they know how to use the
right data to find solution to the problem you’re workinh on.)

- Processes: đảm bảo đường dẫn đến giải pháp đó rõ ràng và dễ tiếp cận(make sure the path to that
solution is clear and accessible)

- Tools: đảm bảo công nghệ phù hợp đang được sử dụng cho công việc( make sure the right
technology is being used for the job.

Analytical thingking ( tư duy phân tích)

Define: Identifying and defining a problem and then solving it by using data in an organized( tổ
chức), step-by-step manner.

The 5 key aspects to analytical thinking.(5 khía cạnh chính):

1. Visualization( trực quan hóa ): The graphical representation of information ( biểu diễn đồ họa của
thông tin), important because visuals ( hình ảnh) can help data analyst understand and explain ( giải
thích) informantion more effectively( hiệu quả)

2. Strategy (chiến lược): is key to staying focused and on track( luôn đi đúng hướng), helps data
analysts see that they want to achieve with the data and how they can get there, and also helps
improve the quantity( chất lượng) and usefulness (tính hữu ích) of the data we collect( thu thập). By
strategizing, we know all our data is valuable and can help us accomplish( hoàn thành) our goals

3. Problem-orientation (định hướng vấn đề): identify, describe, and solve( giải quyết), problems.
Data analysts also ask a lot of question. This helps improve communication and saves time while
woking on a solution( giải pháp)

4. Correlation ( tương quan): being able to identify a correlation between two or more pieces of data
and a correlation is like a relaytionship. Thing u always want to keep in mind: correclate does not
equal causation( quan hệ nhân quả).

5. Big- picture and detail-oriented thinking ( tư duy định hướng bức tranh lớn và chi tiết) :

Explore core analytical skills.

Some of the questions data analysts ask when they’re on the hunt( tìm kiếm) for a solution( giải
pháp):

What is the root cause of the problem? – Nguyên nhân gốc rễ của một vấn đề là gì?

- Root Cause ( nguyên nhân gốc rễ): The reason why a problem occurs ( xảy ra). If we can identify and
get rid (loại bỏ)of a root cause, we can prevent ( ngăn chặn) that problem from happening again

Blueberry : quả việt quất

Where are the gaps( những khoảng trống) in our process?

- Gap analysis : the method (cho phép) for examining and evaluating ( đánh giá) how to process
works currently in order to get where you want to be in the future ( phân tích khoảng cách cho phép
bạn kiểm tra và đánh giá cách thức hoạt động của một quy trình hiện tại để đạt được vị trí bạn muốn
trong tương lai) nói đơn giản là bạn ở đâu nơi bạn muốn tiến đến

What did we not consider before? ( chúng ta chưa xem xét điều gì trước đây?) xác định các cách để
đưa ra quyết định và chiến lược tốt hơn trong tương lai

Detective: thám tử

Critical thinking: tư duy phản biện

Common: phổ biến

Repeatedly: lặp đi lặp lại

Damaged: hư hỏng
Discover: phát hiện
Found: Thành lập
Popcorn : bỏng ngô
Phrases: câu giao tiếp
Chapter 4: Motivation and emotion
4.1. Motivation.( tạo động lực )
- Đồng nghĩa vs Motivation: Incentive( sự khuyến khích), Drive ( động lực bên trong),
Ambition ( tham vọng), Inspiration ( cảm hứng), Determination.
- Reason :

- Motivation is the internal drive or force that pushes a person to take action, achieve goals, or fulfill
needs. It is what gives people energy, direction, and persistence in their actions.

- type of motivation:

+ Drive theoories/ thuyết thúc đẩy

+ Incentive theories/ thuyết khuyến khích

+ Evolutionary theories/ thuyết tiến hóa

- Sexual Motivattion and behavior:

➢The Human Sexual Response/phản ứng tình dục

➢Evolutionary analyses of Human Sexual Motivation/Phân tích tiến hóa về động cơ tình dục của con
người
➢Gender Differences in Patterns of Sexual Activity/Sự khác biệt về giới tính trong các mô hình hoạt
động tình dục
➢Gender Differences in Mate Preferences/Sự khác biệt về giới tính trong sở thích bạn đời
➢Criticism and Alternative Explanations/ Phê bình và giải thích thay thế
➢The Mystery of Sexual orientation/Bí ẩn của khuynh hướng tình dục.
➢Environmental Theories of Homosexuality/Lý thuyết môi trường về đồng tính luyến ái ➢Biological
Theories of Homosexuality/Lý thuyết sinh học về đồng tính luyến á
The achievement motive:

+ Misconception People

+ Reality People

Emotion: biological state( trạng thái cơ thể)- levels of pleasure or displeasure

(1) a subjective conscious experience (the cognitive componen)

(2) bodily arousal (the physiological component)

(3) characteristic overt expressions (the behavioral component)

3 main :

Emotion Is complex and consists of three components:

• Physlological (body) component

• Behavioural (action) component

• Cognitive (mental) component

• Physiological arousal refers to the excitation of the body's Interal state.

• Behavloural reactlons to emotion Includes some expressive behavlour.

• Cognitive aspect Involves an appralsal or Interpretation of the situation.