a.

Internal analysis (swot & tows)

A SWOT analysis is a strategic planning technique that evaluates a company, project,

or one's strengths, weaknesses, opportunities, and threats. It requires recognizing and
evaluating both the internal and external variables that could contribute to a venture's
achievement or failure in order to establish a strategic strategy. In this essay, we will do a
SWOT evaluation of Dunkin'.

Strength

Dunkin' is a well-known and recognized brand that has a significant presence in the
USA and across the globe. This brand awareness attracts consumers and fosters trust between
them. Dunkin' Brands net value in 2023. Was expected to be about $6.41 billion. Most Dunkin'
areas are managed by franchise owners, permitting the firm to promptly expand its reach with
little financial input. This strategy also allows the firm to take use of local expertise and abilities,
which may help it adapt to varied markets and customer demands. Instant meals are a highly
competitive retail niche. Even with short meals, Dunkin' concentrated on a certain niche, which
allowed them to maximize its potential. Dunkin' specializes on everything linked to sweets and
bakeries, including doughnuts, pastries, croissants, cake, muffins, and several additional items.
The company is recognized for emphasizing a quick, convenient, and courteous shopping
experience for its consumers. To enhance the customer experience and efficiency in operations,
the firm invests in digital technologies including smartphone ordering and reward programs.
Dunkin' Donuts' pricing strategy promotes it as an economical option to more expensive rivals
such as Starbucks when it comes to coffees. This attracts cost-conscious clients and helps the
organization retain their business. The company has adopted several measures to lessen its
environmental effect while also supporting local communities. These activities assist the
organization satisfy legal obligations, improve its reputation, and attract socially aware
consumers. Lastly, Dunkin' has established strategic collaborations with other companies to
broaden its product options and distribution channels. These collaborations enable the
organization to access new clients and expand its total share of the market.
 Weaknesses

Dunkin' has an important branch in the different countries, but its worldwide footprint is
limited. This limited worldwide base may limit its ability to concentrate on growth possibilities in
developing areas. Though the franchising system has benefits, it also has some drawbacks.
Dunkin' depends significantly on franchisees to ensure the high standards and uniformity of the
products and services it provides. Inconsistencies across several locations may harm the
brand's image and consumer loyalty. Dunkin' confronts stiff competition from established
competitors such as Starbucks and Tim Hortons, as well as emerging competitors into the
coffeehouse and quick-service cafe markets. This rivalry may result in price warfare, harming
the company's sustainability. The company offers a varied menu, although it is mostly renowned
for its donuts and cup of coffee. This tight emphasis could reduce its attractiveness to clients
seeking a wider variety of cuisine selections or a more complete eating experience. Dunkin's
major raw commodities, like as coffee grounds, sweetness, and dairy goods, are prone to
severe price swings because of global warming, problems with supply chains, and geopolitical
developments. If these changes are not well controlled, they might have an influence on the
business's expenses and revenue. The increased popularity of nutritious and nutritious food
substitutes may have an influence on Dunkin' sales, since many of its items, such as donuts
and sugary drinks, are seen as unhealthy. To accommodate changing customer tastes, the
corporation may need to alter its menu. Every quick-service restaurant business, including
Dunkin', has been criticized for producing extra garbage, adding to ecological deterioration, and
encouraging improper eating habits. If not handled properly, these issues might harm the
business's brand and loyalty to customers.

Opportunities

Dunkin' can benefit on rising demand for coffee and fast food in developing nations by
expanding into the African continent, Asia, and South America. This would enable the
corporation to reach new consumer bases and broaden its income sources. To appeal to the
growing number of health-conscious customers, Dunkin' Donuts might develop more nutritional
and healthier options for food and drinks. This would appeal to people searching for a blend of
convenience and wellness. There is an increasing demand for organic, ecologically friendly
goods. Dunkin' might broaden its offers in this area, such as adding additional plant-based food
alternatives or utilizing environmentally friendly packaging materials, to better appeal to this
market niche and boost its brand image. With the growing demand for efficiency and contactless
services, Dunkin' Donuts may increase its drive-thru locations and improve its transportation
capacities. This would allow the corporation to reach more consumers, particularly in a post-
pandemic era when contactless payments are favored. Dunkin' might keep investing in digital
technologies, such as smartphone ordering, reward schemes, and AI-powered targeted
marketing, to enhance customer experience, simplify operations, and create a competitive
advantage. Dunkin' could investigate collaborations with other firms and brands to broaden its
product range, distribution methods, and client base. These agreements may result in cross-
promotional possibilities, greater brand exposure, and a share of the market.
Threats

Dunkin' competes in an extremely competitive sector with established businesses, as

well as developing rivals, always fighting for their share of the market. This competitiveness may
result in price competition, greater marketing expenditures, and a need for ongoing innovation,
all of which may have an impact on the company's profitability. As people grow more mindful of
their health and ecologically aware, there is a greater demand for better food alternatives, plant-
based goods, and sustainable business methods. If Dunkin’ does to adjust to evolving
consumer tastes, it risks losing consumers to rivals who do. Economic slumps and periods of
recession may have an influence on consumer purchasing and Dunkin's sales. In tough
economic times, customers may choose lower-cost alternatives or reduce discretionary
expenditure, especially eating out. Prices for important raw resources such as espresso beans,
sweetness, and dairy products may fluctuate significantly. If not properly handled, this may have
an influence on Dunkin's expenses and profitability. Dunkin' works in a heavily regulated sector,
with security of food, employment, and environmental laws influencing its operations. Changes
in rules, or inability to comply with them, may result in penalties, legal action, and reputational
harm. Climate change, geopolitical upheavals, natural catastrophes, and pandemics all have the
potential to disrupt Dunkin's supply chain. These interruptions might result in higher expenses,
shortages of goods and problems with operation. Dunkin' operations are becoming more reliant
on digital technology, making them more exposed to dangers related to cybersecurity such as
data leaks and cyberattacks. These accidents may lead to monetary damage, legal
responsibilities, and harm to the company's image.

TOWS

TOWS analyzes and contrasts a company's strengths and weaknesses with its threats
and opportunities from the outside. The foundation for creating TOWS plans and workable
methods of Dunkin’ evaluation.

Strength-Opportunities
 Dunkin' is an internationally recognized company with a positive reputation in the
market due to its high-quality doughnuts, pastries, and coffee. These strategies will be used to
spread the brand name across the country. Dunkin' once focused on the sweetness of their
donuts and pastries, but as time has gone, a fresh wave of consumers has become more health
conscious. Thus, Dunkin' offers a sandwich with a plant-based recipe. According to Cochran S.
(2024), Dunkin' Donuts split nutritional drinks into three categories for convenience: sugar-free,
low-fat, and low-calorie. You can either proceed directly to the list that best meets the
consumer's health objectives. Dunkin' beverages are deemed "healthy" if they contain less than
100 calories and no more than 20 grams of sugar. As stated by Del Turco, L. (2020), Naturally,
black coffee and unsweetened tea make an excellent combo, but the next time you hit the drive-
thru, there are more options available. According to a dietitian and trainer, consumers should
avoid sugar, pick low-fat milk, and stick to a size small. She also suggests eliminating syrups
and swirls. In general, it's advisable to limit additional sugars, calories, and fat. Dunkin' invests
in technology operations, such as a website and an app that can be accessed remotely.
Additionally, Dunkin' can offer reward points or vouchers to encourage customers to buy more
items, which can lead to referrals and invitations to share special moments.
 Weaknesses-Opportunities

Dunkin' franchise has some places where customers have had negative experiences
due to a lack of staff discipline, which has resulted in a decrease in the company's appeal. The
firm posts job openings on several websites so that anybody interested in working with the
company may do so with a significant incentive. Dunkin' may help to reduce the unemployment
rate in numerous countries. Nowadays, excessive inflation is occurring in several countries,
which may influence raw commodities such as raw coffee beans, dairy goods, and pastries,
potentially affecting financial resources. Dunkin' Donuts discovers an alternate technique of
producing and enhancing their goods for the market, which is plant-based food. Dunkin' Donuts
has a non-dairy drink menu made up of several vegan foods. This will be especially beneficial
for persons who have lactose intolerance. Dunkin' is experiencing delayed branch expansion
related to a competitor's high selling point, so the company rebranded as Dunkin' to promote a
unique product that is only accessible at Dunkin', and its many stores have grown from
convenience stores to coffee shops. Dunkin' has massive incorrect waste management in other
areas that might harm the brand's reputation. Instead of utilizing plastic bags, the firm utilized
paper bags, which degrade much more readily than plastic bags.

Strength-Threats

Dunkin' connects the digital realm, where it can control all transactions, including
product purchases, operations, and financial plans. Consumers may place orders using their
smartphones and online browsers, allowing Dunkin' Donuts to reach a vast number of
prospective customers. However, since the internet is accessible to everyone, both good and
evil individuals may utilize it. There are several dangers that may compromise Dunkin' systems,
the majority of them are internal. Dunkin' financial plan may be taken from their internet
database by hacking by an anonymous individual or a syndicate of hackers. Dunkin' always
produces the sweets, pastries, and doughnuts that customers want, but in another sense,
Dunkin' encourages customers to develop unhealthy eating habits that may be harmful to their
health. Dunkin' Donuts relaunched as Dunkin' to broaden their goods and services, giving
consumers the opportunity to try another coffee shop brand. However, due to product growth,
Dunkin' Donuts has several formidable rivals in the industry, including Starbucks, Tim Hortons,
Krispy Kreme, Subway, McDonalds, Burger King, and many more. In reality, dietary restrictions
have increased as a result of growth and rebranding efforts.

Weaknesses-Threats

Certain elements of Dunkin' are inconsistent, which may harm the brand's overall
appeal. Dunkin' may give work opportunities in a variety of nations. It will cost them an initial
investment since developing another program requires a financial budget. Dunkin' has replaced
plastic bags with paper bags due to insufficient trash management in many places. Following
implementation by the government. As a result, Dunkin' will get rid of all previously created
plastic bags, resulting in a financial waste due to a regulation prohibiting the reuse of plastic
bags in various countries. Raw resources are now in short supply due to rising inflation, price
fluctuations, and market demand. Dunkin' decides to use plant-based secondary raw resources
to create a new attractive dish. However, the new taste has a fifty percent chance of not being
desired, while the other fifty percent has the potential to attract a new consumer. The reason for
this is that some consumers will miss out on their favorite or best-selling food. It may result in a
decrease in marketing sales compared to prior years, rather than the emergence and innovation
of new foods and services.
 Reference (APA 7th edition)

S. Cochran (2024). 18 HEALTHY DUNKIN’ DONUTS DRINKS YOU WILL LOVE!

www.roastycoffee.com/healthy-dunkin-donuts-drinks/

L. Del Turco (2020). The 30 Healthiest Drinks You Can Order At Dunkin'
www.womenshealthmag.com/food/g30391312/healthiest-dunkin-drinks/

S. Whitten (2018). Here’s Dunkin’ Donuts’ plan to get you to buy more coffee and doughnuts in
the afternoon www.cnbc.com/2018/02/08/dunkin-donuts-unveils-plan-to-boost-
afternoon-sales.html

A. Shastri (2022). Extensive SWOT Analysis of Dunkin’ – An American Multinational Coffee &
Doughnut Company www.iide.co/case-studies/swot-analysis-of-dunkin/

A. Momin (2024). Dunkin’ Donuts PESTLE Analysis: Complete Guide of 6 External Factors
www.pestleanalysis.com/dunkin-donuts-pestle-analysis/