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McDonald's is testing an AI-powered system to enhance the drive-thru experience by personalizing menus and allowing pre-orders through the MyMcDonald's app, aiming to improve efficiency and reduce wait times amid labor shortages. A LinkedIn article highlights the effectiveness of storytelling in digital content marketing, emphasizing its ability to create emotional connections and differentiate brands in a crowded marketplace. Additionally, Amazon is in talks to acquire MGM Studios for $9 billion to expand its entertainment offerings, which would significantly enhance its film library.

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16 views2 pages

Business Articles

McDonald's is testing an AI-powered system to enhance the drive-thru experience by personalizing menus and allowing pre-orders through the MyMcDonald's app, aiming to improve efficiency and reduce wait times amid labor shortages. A LinkedIn article highlights the effectiveness of storytelling in digital content marketing, emphasizing its ability to create emotional connections and differentiate brands in a crowded marketplace. Additionally, Amazon is in talks to acquire MGM Studios for $9 billion to expand its entertainment offerings, which would significantly enhance its film library.

Uploaded by

Thanh Quý
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

The Future of McDonald's Is in the Drive-Thru Lane


McDonald's is testing a new AI-powered system that uses the MyMcDonald's app to personalize
the drive-thru experience for customers. The system generates customized menus based on the
customer's probable order history for what they are likely to want. In addition, customers can
pre-order and pay for their meals on the app, effectively skipping the drive-thru line.
McDonald's hopes that these new technologies will improve the ordering process' efficiency,
reduce wait times, and enhance the customer experience. McDonald's deployment of these
self-service innovations follows a trend in the fast food industry, searching for cost-effective
solutions to increase efficiency and save workforce costs in a market with labor shortages, a
situation exacerbated by the COVID-19 pandemic.
Source: https://www.wired.com/story/mcdonalds-drive-thru-mymcdonalds-app/

2. Content Marketing: The Power of Storytelling in your Digital Strategy


This LinkedIn article discusses the power of storytelling in digital content marketing. The author
argues that narratives are more effective than basic marketing messages because they create an
emotional connection between the audience and the brand. The article breaks down the
elements of compelling storytelling, including the use of emotions, character development, and
conflict. The author also provides examples of effective storytelling in content marketing, such
as Airbnb's "Live There" campaign and Chipotle's "Back to the Start" video. The article
concludes by emphasizing the importance of integrating storytelling into a broader digital
marketing strategy, using data and metrics to measure its impact. Ultimately, the author
believes that storytelling can help brands differentiate themselves in a crowded digital
marketplace and build strong, lasting relationships with their audiences.
Source: https://www.linkedin.com/pulse/content-marketing-power-storytelling-your-digital-
strategy#:~:text=Storytelling%20has%20the%20ability%20to,by%20utilising%20a%20captivating
%20narrative.

3. Amazon nears deal to buy MGM Studios for nearly $9 billion


Amazon is reportedly in talks to acquire MGM, the well-known film studio, for a potential sales
price of $9 billion. The acquisition is part of Amazon's effort to continue expanding its
entertainment and media offerings, which includes its streaming service Amazon Prime Video.
An acquisition of MGM would add over 4,000 films to Amazon's already extensive library,
including the James Bond franchise and popular TV shows like The Handmaid's Tale. However,
the deal would still need to go through regulatory approval before being finalized.
Source: https://www.cnbc.com/2021/05/24/amazon-nears-deal-to-buy-mgm-for-nearly-9-
billion.html#:~:text=Amazon%20is%20close%20to%20a,soon%20as%20Tuesday%2C%20sources
%20say

4. This YC-backed startup preps Chinese students for US data jobs


CareerTu is a startup that provides online education courses to help people learn skills that are
in high demand in China's tech job market, such as data analysis and coding. The courses
offered by CareerTu are conducted in Mandarin and are flexible and affordable, making them
accessible to a wide range of learners, including those in smaller, lower-tier cities. CareerTu has
raised $22.5 million to date and has already helped over 20,000 learners upskill and enter the
tech job market. The startup aims to continue expanding and innovating its offerings to meet
the growing demand for tech talent in China.
Source: https://techcrunch.com/2019/03/16/careertu-profile/

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