Slide 1: Introduction

Good [morning/afternoon/evening] everyone! Today, I will be presenting a comparative

study of two global e-commerce giants—Amazon and Alibaba. We’ll explore their mission,
vision, core offerings, market reach, and competitive advantages.

Slide 2: Amazon – Overview

Amazon was founded in 1994 in the USA, initially as an online bookstore. Over the years, it
has transformed into a global leader in e-commerce and technology, changing the way people
shop online.

Slide 3: Amazon – Mission & Vision

Amazon’s mission is "To be Earth’s most customer-centric company." This means
prioritizing customer satisfaction through an extensive range of products and services.
Its vision is "To be the world’s most trusted and customer-focused company," which drives
its innovation and customer trust-building efforts.

Slide 4: Amazon – Core Offerings

Amazon is more than just an online retailer. It provides cloud computing services through
AWS, logistics solutions, digital content, and AI-driven services. This makes it a major
player across multiple industries.

Slide 5: Amazon – Market Reach & Competitive Advantages

Amazon operates in over 100 countries, with a strong presence in North America and Europe.
Its key advantages include an extensive logistics network, AI-powered recommendations, and
a dominant position in cloud computing.
Amazon controls around 38% of the U.S. e-commerce market, showcasing its leadership.

Slide 6: Alibaba – Overview

Alibaba was founded in 1999 in China, revolutionizing e-commerce with its marketplace-
driven approach. It connects businesses and consumers through multiple platforms.

Slide 7: Alibaba – Mission & Vision

Alibaba’s mission is "To make it easy to do business anywhere," emphasizing its goal of
simplifying commerce worldwide.
Its vision is "To build the future infrastructure of commerce," aiming to shape the global
digital economy.

Slide 8: Alibaba – Core Offerings

Alibaba offers a variety of services, including B2B, B2C, and C2C e-commerce platforms. It
also provides cloud computing through Alibaba Cloud and financial technology via Ant
Group.

Slide 9: Alibaba – Market Reach & Competitive Advantages

Alibaba dominates China’s e-commerce sector and is expanding into Southeast Asia, Europe,
and North America.
Its key strengths include a marketplace-driven ecosystem, seamless integration of financial
services, and a strong presence in domestic and international markets. Alibaba holds
approximately 50% of China’s online retail sector, reinforcing its dominance.
Objective of the Study
"Good [morning/afternoon] everyone. Today, I will be discussing a comparative study of
Amazon and Alibaba’s strategies.

This study critically examines the strategic management frameworks these two e-commerce
giants use, analyzing how these frameworks shape their overall strategies. We will also
explore their distinct business models and competitive positioning in the global e-commerce
landscape.

Key focus areas include innovation strategies, market expansion approaches, and identifying
the success factors that drive these companies. Additionally, we will assess their long-term
sustainability, regulatory challenges, and how they adapt to shifting consumer preferences
and technological disruptions."

Slide 8: SWOT Analysis of Amazon and Alibaba

"Now, let’s move on to the SWOT analysis of Amazon and Alibaba, which provides a
comprehensive strategic evaluation of both companies.

SWOT Analysis of Amazon and Alibaba

Strengths:

✅ Amazon:

 Strong global presence and brand recognition.

 Advanced logistics and fulfillment network for fast deliveries.
 Leading cloud computing services through AWS.
 Strong AI-driven recommendation system enhancing customer experience.
 High customer trust and Prime membership loyalty program.

✅ Alibaba:

 Dominant position in the Chinese e-commerce market.

 Strong B2B business model and marketplace ecosystem.
 Cost-efficient operations due to an asset-light business model.
 Cloud computing leadership in China through Alibaba Cloud.
 Government-backed support in China for business expansion.

Weaknesses:

⚠ Amazon:

 Criticism over labor practices and workplace conditions.

 High dependency on the North American market for revenue.
 Regulatory scrutiny and antitrust investigations.
 Low-profit margins due to aggressive pricing strategies.

⚠ Alibaba:
  Dependence on the Chinese market makes it vulnerable to regulatory risks.
 Limited presence in Western markets compared to Amazon.
 Challenges in international expansion due to government restrictions.
 Rising competition from domestic and global e-commerce platforms.

Opportunities:

🚀 Amazon:

 Expansion into emerging markets like India and Latin America.

 Growth in AI, automation, and robotics for logistics efficiency.
 Increasing adoption of AWS for cloud computing services.
 Expansion in the grocery and healthcare sectors.

🚀 Alibaba:

 International expansion through partnerships and acquisitions.

 Growth in cloud computing services beyond China.
 Increased adoption of digital payments through Alipay.
 Leveraging AI and big data for a better customer experience.

Threats:

⚡ Amazon:

 Regulatory challenges and antitrust lawsuits in multiple countries.

 Rising competition from Alibaba, Walmart, and local e-commerce platforms.
 Cybersecurity threats and data privacy concerns.
 Supply chain disruptions affecting product availability.

⚡ Alibaba:

 Strict Chinese government regulations and potential crackdowns.

 Geopolitical tensions affecting global expansion, especially in the U.S.
 Competition from JD.com, Tencent, and international e-commerce giants.
 Economic slowdowns in China impacting consumer spending.