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CHAPTER 1
THE PROBLEM AND ITS SCOPE
INTRODUCTION
Rationale

In recent years, the landscape of financial transactions has undergone a

significant transformation, driven by technological advancements and changing

consumer behaviors. The rise of digital payment systems, particularly e-wallets,

has revolutionized how individuals conduct transactions. It is important to note

that e-wallets (electronic payment systems are integrated with electronic wallets),

developed as a part of the overall electronic payment system, are inventions of

the twenty-first century. This shift is particularly evident in urban areas, where

convenience and efficiency are paramount in Barangay Poblacion, a bustling

community characterized by its diverse economic activities, serves as an ideal

setting to explore these evolving consumer preferences, where small shops,

cafes, restaurants, resorts and bars are prevalent, as e-wallets provide a faster

and easier way to pay.

The increasing penetration of smartphones and internet connectivity has

facilitated the adoption of e-wallets, allowing consumers to make payments

quickly and securely. The rapid advancement of technology, coupled with the

proliferation of mobile devices, has significantly altered consumer behavior and

payment preferences, leading to a greater reliance on digital solutions that offer

convenience and efficiency.

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The shift away from cash use since 2020 suggests the pandemic provided

the conditions for many consumers to change their payment behavior. The

COVID-19 pandemic further accelerated this trend, as consumers sought

contactless payment options to minimize physical contact. Mandalkar S. S. and

Bobhate, P. (2021), indicates that the pandemic significantly influenced consumer

behavior, with many adopting e-wallets for the first time due to health concerns

and the convenience of remote transactions

This study is justified by the necessity to comprehend the elements that

affect consumers’ choosing between GCash, Maya (formerly PayMaya), GrabPay,

ShopeePay, Lazada Wallet, Coins.ph, Starpay and other e-wallets. As the

popularity of e-wallets continues to rise, companies and financial institutions must

adapt to fulfill the demands of their target consumers. In order to provide light on

how speed and convenience, security and fraud protection, cashback and

rewards affect customer preferences, this study will examine such preferences

within a particular setting.

Theoretical Background

The increasing use of electronic wallets (e-wallets) has revolutionized

consumer payment behavior. Various factors influence a consumer’s decision to

use e-wallet. This study is guided by key factors that explain why consumer

accept or resist technological advancements in payment system.

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THEORY LEGAL BASES

Technology Acceptance UNSDG (2015) Goal 12:

Model (TAM) Ensure Sustainable
Consumption and Production
- Davis, (1989)
Patterns
Digital Divide Theory
The Payment Services
- Van Dijk, (2005) Directive (PSD2)
Expectancy-Disconfirmation National Payment Systems
Paradigm (EDP) Act No. (11127)
- Oliver, R. (1977; 1980)

INPUT

E-WALLET CONSUMER PREFERENCES IN POBLACION, PANGLAO

PROCESS

Most commonly Factors influence Common reasons

used e-wallet a consumer’s for consumers to
platform decision to use e- use e-wallet
wallet as
payment method

OUTPUT

RECOMMENDATIONS

Figure 1. Research Flow

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The study is anchored by three theories namely: Technology Acceptance

Model, Digital Divide Theory, and Temporal Construal Theory. One of the most

widely used frameworks for understanding technology adoption is Technology

Acceptance Model (TAM) (Davis, 1989) posits that perceived ease of use and

perceived usefulness are critical determinants of technology adoption. It provides

a useful lens for understanding consumer preferences in payment methods,

particularly in evaluating the adoption of digital payment systems.

Consumers develop more positive attitudes toward technologies they

perceive as innovative and user-friendly. Digital payment systems, such as e-

wallets, succeed when they meet consumer expectations for efficiency and

simplicity.

As technology advances, gaps in access and usage, known as the digital

divide, become more pronounced, affecting consumer behavior in various

domains, including payment methods. The Theory of Digital Divide (Van Dijk,

2005) postulates that there is an economic and social gap between the population

of a nation and their access to technologies pertaining to information and

communication. E-wallet needs access to internet connection and smartphones in

order to pay. This disparity affects consumers’ ability to adopt e-wallet due to such

as income level, education and access to mobile devices and internet

connectivity.

Most promising theoretical framework for the assessment of customer

satisfaction. Oliver, R. proposed the Expectancy-Disconfirmation Paradigm

(EDP) in year (1977; 1980) implies that consumers purchase goods and services
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with pre-purchase expectations about the anticipated performance. The

expectation level then becomes a standard against which the product or service is

judged. That is, once the product or service has been used, outcomes are

compared against expectations. Applying EDP, the study helps explain how

consumer experiences influence preferences for e-wallets, highlighting the

importance of meeting or exceeding consumer expectations to ensure satisfaction

and sustained usage.

Legal Bases

The increasing reliance on digital payments is supported by international

and national policies that promote sustainable economic development, digital

security, and financial inclusion.

In this study, three legal bases are anchored namely: United Nations

Sustainable Development Goals (2015) Goal 12, Republic Act No. 11127, or

the National Payment Systems Act (NPSA), and The Payment Services

Directive (PSD)

Based on the United Nations Sustainable Development Goals (2015)

Goal 12: Ensure Sustainable Consumption and Production Patterns which

emphasizing the need to reduce our ecological footprint by altering the ways we

produce and consume goods and resources.

United Nations Sustainable Development Goals (UNSDG) 12 seeks to

decouple economic growth from environmental degradation by encouraging

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responsible consumption and production. It is about ensuring sustainable

consumption and production patterns, which is key to sustain the livelihoods of

current and future generations. Our planet is running out of resources, but

populations are continuing to grow. This involves minimizing the use of natural

resources and toxic materials, reducing waste and pollutants, and promoting

sustainable lifestyles. Traditional payment methods, such as cash and plastic

cards, require the production and distribution of physical materials, contributing to

resource consumption and environmental degradation. Adopting digital payment

methods, including e-wallets and contactless payments, can reduce the

environmental impact by eliminating the need for physical materials and

decreasing carbon emissions associated with production and transportation.

Changing our consumption habits, and shifting our energy supplies to more

sustainable ones are one of the main action we must make if we are going to

reduce our consumption levels.

In addition, Republic Act No. 11127, or the National Payment Systems

Act (NPSA), Section 2. Declaration of Policy. - The state recognizes that

payment systems are crucial parts of the financial infrastructure of the country and

it is essential that they function safely and efficiently for the stability and

effectiveness of the monetary and financial system. The NPSA supports financial

inclusion, ensuring that individuals in remote areas or those without traditional

banking services can still participate in the digital economy through mobile money

and e-wallet solutions.

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Furthermore, The Payment Services Directive (PSD2) is the European

Union (EU) Directive that was developed to regulate payment services and

payment service providers in the European Union (EU) and European Economic

Area (EEA). PSD2 supports innovation and competition in retail payments and

enhances the security of payment transactions and the protection of consumer

data.

Review of Related Literature

Consumers are driven by the desire for seamless experiences, whether it's

for shopping, transferring money, or paying bills making their life easier. Bhardwaj

et al. (2020) found that consumers are more likely to adopt e-wallets when they

offer features such as real-time payment updates, the ability to store multiple

payment options, and the option for peer-to-peer money transfers.

E-wallets are revolutionizing the way consumers manage their money.

Offering a combination of security, convenience and advanced functionality, e-

wallets are becoming an indispensable tool for individuals and businesses alike

(E-pay Space, 2025). Their popularity stems from the security, convenience, and

faster transactions they provide (Lye, R. 2024). The main objective of e-wallet is

to make paperless money transactions easier stated by Vikaspedia (2024). In an

article stated by Inquiro (2024), it shows GCash, pioneered in the Philippine digital

payment scene, stands out with its user-friendly interface and diverse

functionalities. Maya, this rising star in the e-wallet arena prides itself on simplicity

and accessibility. GrabPay, known for its roots in ride-hailing has evolved into a

comprehensive e-wallet service. On top of paying for rides, users can now shop
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online, order food, and settle bills seamlessly. Coins.ph combines the

convenience of an e-wallet with additional financial services—such as

cryptocurrency trading and mobile load purchases. Its standout feature includes

allowing users to convert Bitcoin into the country’s currency, showcasing

innovation in the digital finance space. In an article mybest (2024), Shopee is one

of the leading e-commerce sites in the Philippines, and a ShopeePay account

offers a seamless payment method for placing your orders online. Lazada Wallet

is a mobile wallet that is directly linked to your Lazada account. With this app, you

can pay for goods purchased from Lazada. This makes online shopping more

convenient than cash-on-delivery transactions, where you have to prepare the

amount you need to pay. Starpay is a leading financial technology company

licensed by the Bangko Sentral ng Pilipinas (BSP) as an e-money issuer and an

operator of payment systems stated by Fintech News Philippines (2024). While e-

wallets may provide an easier way to handle personal finances and investment

proceeds, consumers must not forget about the prevalence of scams and the

need to guarantee the security of their personal data (Capital Com Online

Investments Ltd, 2025).

The evolution of consumer payment preferences has been a focal point in

recent research, highlighting a significant shift from traditional cash transactions to

digital payment methods. Foster, et. al (2010) examined consumer payment

behaviors, revealing a decrease in cash holdings and withdrawals since 2010,

coupled with an increase in card payments compared to 2009. Stated by Stavins

(2018), payment method choice is affected very strongly by consumer individual

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preferences, but steering by merchants may be effective under some

circumstances. Both merchants’ reluctance to offer price discounts and

consumers’ limited response to them lead to the low observed occurrences of

such incentives. The payments industry, along with consumer preferences, is

constantly fluctuating. To meet evolving expectations, payment providers and

merchants must understand consumer needs and behaviors. They must also

consider what drives consumers toward one payment option or another and, by

extension, one merchant or another (NMI, 2025).

Review of Related Studies

Understanding consumer preferences in payment methods has become

crucial in today's rapidly evolving digital landscape. Numerous studies have

examined the factors influencing payment preferences and the implications for

consumer behavior and market trends.

In the study of Parungao, Rizelle Angelica B., MBA (2024) titled

“Cashless Transactions: Assessing The Impact Of E-Wallet On Customers’

Security, Expenditure, And Satisfaction”, highlights the impact of e-wallet

usage on consumers’ security, expenditure, and satisfaction. As a result, the study

concludes that the use of e-wallets has significant impact on consumers

particularly on their security, expenditure and satisfaction which implies that

consumers will continuously use e-wallets as they are advantageous. It is

recommended to further improve the present study by considering other variables

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and involving a larger number of respondents. Based on the study, which explores

consumer behavior and the growing reliance on digital payment systems, a clear

connection can be drawn to our study on e-wallet consumer preferences in

Poblacion, Panglao. The study emphasizes how technological advancements,

convenience, and security influence the adoption of cashless transactions—

factors that are similarly relevant in a localized context like Poblacion.

Understanding how global trends in digital finance reflect on a smaller

community's preferences allows our research to highlight the adaptability and

openness of local consumers toward digital payment innovations, particularly e-

wallets, thereby aligning with the broader shift toward a cashless society.

Furthermore, a study by Shasha Teng & Kok Wei Khong (2021), a titled "

Examining actual consumer usage of E-wallet: A case study of big data

analytics" whereas a systematic review of previous mobile payment studies

revealed that studies mainly focused on consumer adoptions via conducting

surveys, yet the low adoption of mobile payment services still exists. Despite a

number of studies investigated barriers to mobile payment consumer adoptions,

little explanation has been provided without taking ecosystem factors of mobile

payment into account. Given the promising future of digital payments, we believe

it is more relevant to study the actual usage of e-wallets via a novel approach. It

is suggested that governments reform and upgrade the monitoring framework to

accommodate the development of payment systems. The findings from this big

data-driven research are crucial to understanding not only what consumers claim

to prefer, but what their actual behavior demonstrates. This implies that while
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perceived trust is important, habitual use is often influenced by tangible benefits

and digital convenience.

Upon analyzing the study of Abella, Mizraim L. et al. (2024), titled

"Unveiling the Digital Payment Preferences of Customers in Toledo City"

revealed a distinct preference for GCash among digital payment users in Toledo

City, with GCash surpassing PayMaya and PayPal in perceived usefulness, ease

of use, and users attitude towards using, resulting in a higher inclination to use the

platform. As significant difference were found between the users’ perceived ease

of use and usefulness among GCash, PayMaya, and PayPal. This relates directly

to our study on consumer preferences in Poblacion, Panglao, because both

studies examine what drives users to choose specific e-wallets.

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THE PROBLEM

Statement of the Problem

The main thrust of this study is to determine the mostly used e-wallet

platforms in Poblacion, Panglao.

Specifically, it aimed to answer the following questions:

1. What e-wallet platforms are used by consumers?

2. Which e-wallet platform is mostly use by consumers?

3. Which among the factors that influence most the consumers to use e-

wallet?

4. What are the common reasons for consumers to use the particular e-wallet

platform?

5. What recommendation can be crafted from this study?

Statement of the Alternative Hypothesis

In this study, the alternative hypothesis tested is:

There is less satisfaction level with e-wallets across different puroks in

Poblacion, Panglao.
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Significance of the Study

Students. This study can help students gain awareness of the growing

trend of digital payment systems and their advantages over traditional methods. It

equips them with insights into how technological advancements are transforming

financial transactions, preparing them for a future where cashless systems may

dominate.

Parents. Serve as role models in shaping financial habits, influencing

household preferences for e-wallets, and driving digital payment adoption through

their choices and practices.

Teachers. Serve as educators and mentors, providing insights into the

advantages and disadvantages of various payment methods. Bridging the

knowledge gap in communities where digital payment methods are still emerging.

School Administrators. Understanding these preferences can help

administrators develop more efficient payment systems for tuition fees, school

events, and other financial transactions. Schools can enhance convenience,

improve financial management processes, and foster a tech-savvy environment

that keeps pace with the digital economy.

Consumers in Barangay Poblacion. The study explores how e-wallets

cater to the needs of the community.

Business Owners. Gain insights into the preferences of their customers

regarding payment methods. Understanding these preferences can help them

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adopt payment systems that attract more customers, improve transaction speed,

and increase revenue while aligning with secure and regulated practices.

Future Researchers. This will serve as the basis for future researchers.

The results of this study will be valuable resource for future researchers.

RESEARCH METHODOLOGY

Design

This study employed the use of mixed method research and descriptive

method. To attain the main objectives of the study, self-made survey questionnaire

was used. This design was used to determine the e-wallet preferences of the

consumers in Poblacion, Panglao. The data served as the basis for evaluation

and analysis.

Environment

The researcher conducted in Poblacion, Panglao, Bohol. Poblacion is the

central barangay of Panglao, an island in Bohol, Philippines. Known for its

stunning beaches, crystal-clear waters, and vibrant marine life, it is a popular

destination for tourists.

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Figure 1. Poblacion, Panglao Map

Respondents

The total population of Poblacion, Panglao is 6,054 based on the latest

statistics in year 2020 which was being formally inquired by the researchers from

the Municipal Office of Panglao – Registrar Office. Cluster sampling technique

was used to select 256 participants from each identified puroks.

Table 1
Respondents of the Study
N = 256

Barangay Poblacion
Total
Purok
1 32
2 32
3 32
4 32
5 32
6 32
7 32
8 32
Total 256

Instrument

To gather data, the researchers used self-made questionnaires as the main

tools. The questionnaires was made based on the objectives of the study and has

undergone pilot testing to determine its validity and reliability. The study was

conducted on 256 random consumers of Poblacion, Panglao. To further identify

the questions in terms of their readability and clarity, three sets of questionnaires

were give. The first part of the questionnaire is the e-wallet used for transactions.
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The second part is the factors that influence consumer decision on e-wallet. The

third part is the reasons on using e-wallet.

Data Gathering Procedures

Preliminary

The researchers asked permission to conduct the study by sending a letter

to the school principal and advisers of the respondents. A pilot testing of the self-

costructed questionnaire based on the study’s objective was conducted to ensure

its validity and readability.

Distribution

Upon the approval of the request, the researchers ask for the consent for

distribution of the questionnaire to the respondents.

Retrieval

The filled-up questionnaire forms were trieved. The retrieved data will then

be organized and stored securely to ensure privacy. The results will be analyzed

to draw conclusions about consumer preferences for cash and e-wallet usage.

Ethical Considerations

Ensure participant rights and data protection. Informed consent was

obtained from all participants, who will be fully briefed on the study’s purpose,

procedures, and their right to withdraw at any point without consequences.

Privacy and confidentiality will be strictly maintained by anonymizing data and

securely storing information to protect it from unauthorized access. The study will
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be conducted in a fair and inclusive manner, ensuring that no group is

discriminated against or unfairly excluded. Participants will be treated with

respect, and steps will be taken to minimize any potential discomfort or

inconvenience. Transparency in data collection and reporting will be upheld to

maintain the study’s credibility and ethical integrity.

Statistical Treatment

Percentage

To determine the profile of the respondents, the simple percentage was

used with the formula below:

Formula:
f
P= ×100
n
Where:

P = percentage is equal to f over n multiplied by 100

F = frequency of the respondents

N = total number of respondents

Weighted Mean

For the analysis and interpretation of the weighing portion of the problem,

the weighted mean formula will be used.

Formula:
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∑ fw
w x=
Σf

Where:

WM = Weighted Mean

∑ FX = Summation of the Means

N = Number of items

Table 2
Consumer Payment Preferences Satisfaction Level
N = 256

Rate Scale Range Description Interpretation

1 1.00 – 1.80 Strongly Disagree Very Disatisfied
2 1.81 – 2.60 Disagree Satisfied
3 2.61 – 3.40 Neutral Neutral
4 3.41 – 4.20 Agree Satisfied
5 4.21 – 5.00 Strongly Agree Very Satisfied

Paired T-test

To determine the differences between speed and convenience, security

and protection, and cashback and rewards as factors of consumer preferences,

the Paired T-test formula will be used.

Formula:
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t=
∑d
√ n ( ∑ d ) −( ∑ d )
2 2

n−1

Where:

t = test statistics

d = differences per paired value

n = number of samples

∑d = sum of the differences between the paired values

∑ d2 = sum of the squared differences between the paired values

n−1 = estimates the population variance of the differences

DEFINITION OF TERMS

Cashback and Rewards

Benefits earned by consumers through e-wallet transactions.

Consumers

The residents of Poblacion, Panglao.

Consumer Behavior

Refers to the purchasing and payment preferences of individuals in

Poblacion, Panglao, specifically their choice of e-wallets for financial transactions.

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Consumer Preferences

Refer to the consumers’ choices in e-wallet.

E-Wallet

Refers to digital payment accessed through mobile applications or

smartphones.

Payment Method

Refers to the means by which consumers in Poblacion, Panglao, conduct

financial transactions, through digital e-wallet platforms.

Payment Preferences

Choices of consumers when selecting e-wallet payment method.

Rural Areas

A place where the researchers will conduct the study where in Poblacion,

Panglao,

Speed and Convenience

How quickly a transaction is completed and the ease and effortlessness of

making a payment.

Security and Fraud Protection

The level of security provided by a payment method, including encryption,

authentication, and fraud protection measures.

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CHAPTER 2
PRESENTATION, ANALYSES, AND INTERPRETATION OF DATA

This chapter deals with the presentation, analyses, and interpretation of the

data gathered by the researchers from the responses of the 256 consumers in

Poblacion, Panglao. The gathered data was based on the results of the

questionnaires as pertains to the: E-wallet Consumer Preferences in Poblacion,

Panglao.

Table 1
E-wallet Platforms

E-WALLET FREQUENC PERECENTAGE

Y
1. Globe Cash (GCash) 188 73.44%
2. Maya (formerly Paymaya) 50 19.53%
3. GrabPay 3 1.17%
4. ShoppePay 8 3.13%
5. Lazada Wallet 3 1.17%
6. Coins.ph 4 1.56%
7. Starpay 0 0%

Table 1 presents the frequency and percentage of the e-wallet platforms

used by the 256 respondents in Poblacion, Panglao. Item no. 1 which is the

“Globe Cash (GCash)” obtained highest frequency of 187 with a percentage of

73.44% which reveals that GCash is most widely used by the consumers.

Notably, Starpay had no users among the respondents. It implies that GCash is

the dominant e-wallet platform among consumers in Poblacion, Panglao,

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indicating strong brand trust, accessibility, and network effect. The complete lack

of Starpay usage suggests limited awareness, availability, or user interest in

lesser-known platforms.

Table 2
Factors on Using E-wallet
FACTORS WEIGHTED DESCRIPTION INTERPRETATION
MEAN
1. Speed and 4.22 Strongly Agree Very Satisfied
Convenience
2. Security and Fraud 4.04 Agree Satisfied
Protection
3. Cashback and 4.00 Agree Satisfied
Rewards
General Weighted Mean 4.09 Agree Satisfied

Table 2 presents the key factors influencing consumers use of e-wallets in

Poblacion, Panglao. The highest-rated factor is Speed and Convenience with a

weighted mean of 4.22, indicating that respondents strongly agree that e-wallet

provides a fast and accessible transaction experiences. This suggest that

efficiency is a top priority among users. Meanwhile, Cashback and Rewards

scored 4.00, the lowest among the three. But still within the “Agree” range-

implying that while incentives are appreciated, they are not the primary driver of

usage. The General Weighted mean of 4.09 confirms that, overall, respondents

are satisfied with the e-wallet features and functionalities, particularly in terms of

speed and security. It implies that consumers in Poblacion, Panglao prioritize

speed and convenience when choosing e-wallets, making these critical to user

satisfaction. Although cashback and rewards are appreciated, they are not the
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main reason for adoption. The overall agreement level shows a generally positive

perception of e-wallet features.

Table 3
Reasons on Using E-wallet
STATEMENTS WEIGHTED DESCRIPTION INTERPRETATION
MEAN
1. It is widely accepted 4.23 Strongly Agree Very Satisfied
by merchants,
businesses, and online
platforms.
2. It is easy to use and 4.09 Agree Satisfied
navigate.
3. It offers fast and 4.18 Agree Satisfied
hassle-free
transactions.
4. It has strong security 4.07 Agree Satisfied
and fraud protection
features.
5. It provides cashback, 4.09 Agree Satisfied
discounts, and other
rewards.
6. It allows me to 4.14 Agree Satisfied
conveniently pay bills
and transfer money.
7. It is linked with other 4.09 Agree Satisfied
services I use (e.g.,
shopping apps, ride-
hailing, banking).
8. It has low or no 4.00 Agree Satisfied
transaction fees.
9. It offers better 4.11 Agree Satisfied
customer support and
reliability.
10. My friends, family, 4.30 Strongly Agree Very Satisfied
or peers use it, making
transactions easier.
General Weighted 4.13 Agree Satisfied
Mean
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Table 3 presents the specific reasons why respondents choose to use e-

wallet. The top rated reason, with a weighted mean of 4.30, is “My friends, family,

or peers use it, making transactions easier.”. This emphasizes of social circles

and peer usage, suggesting that users are more likely to adopt e-wallets when

those around them use the same platforms. The lowest rated item, “It has low or

no transaction fees.” (4.00), still falls within the “Agree” category, suggesting that

while cost matters, it is less important than convenience, social influence and

utility. The General Weighted mean (4.13) shows that respondents are generally

satisfied with their reasons for using e-wallets, and that these reasons are

consistent across different aspects of the user experience. It implies that social

influence significantly affects the decision to use e-wallets, highlighting the role of

peer behavior in technology adoption. Even though low transaction fees are less

of a motivating factor, consumers still value usability, accessibility, and integration

with other services.

Table 4
Overall Consumer Satisfaction per Purok
PUROK WEIGHTED DESCRIPTION INTERPRETATION
MEAN
1 4.22 Strongly Agree Very Satisfied
2 4.28 Strongly Agree Very Satisfied
3 4.53 Strongly Agree Very Satisfied
4 4.43 Strongly Agree Very Satisfied
5 3.62 Agree Satisfied
6 3.88 Agree Satisfied
7 4.38 Strongly Agree Very Satisfied
8 3.72 Agree Satisfied
General 4.13 Strongly Agree Very Satisfied
Weighted Mean
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Table 4 illustrates the level of overall consumer satisfaction with e-wallets

based on responses from each purok in Poblacion, Pangalo. The highest

satisfaction level is observed in Purok 3, with a weighted mean of 4.53, while

Purok 5 score the lowest at 3.62. The General Weighted Mean of 4.13 falls within

Strongly Agree, suggesting that the majority of consumers across all puroks are

very satisfied with their e-wallet experiences. It implies that satisfaction with e-

wallet usage is high across most areas in Poblacion, Panglao, especially in Purok

3. However, the lower satisfaction in Purok 5 may indicate barriers such as poor

internet connectivity or lack of digital literacy, which need to be addressed for

equitable access and satisfaction.

Inquiries, Investigation, Immersion

Thematic Analysis Interview: 3 Respondents

Question: What e-wallet platform do you use? Why did you choose that e-

wallet plaform?

Respondents #1 "I barely use gcash or different e wallet platforms since it

is very time consuming and sort of hustle in my part,since i need to go some store

for cash in and i will just deposit e-cash for special purposes,specially for payment

for bills and so forth."

Respondent #2 “I myself use GCash. It's extremely popular here in the

Philippines and really convenient to use. I like the fact that I can pay bills,

purchase load, send money, and even save a small amount all from one app. I
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even use it to scan QR codes when I purchase from stores or small stalls. It's

really convenient, especially if I don't have cash with me. And what’s nice is they

often have promos or cashback, so it feels like I’m saving a bit while spending

smartly."

Repondents #3 "I have been using GCash for about five years now

because mobile payments are currently on trend, and we need it to conduct

transactions online. Another reason I use GCash is that it is easy to use in my

area, where the signal is quite strong. I am not worried about sending or typing

the wrong digits when transferring money to someone because I always make

sure that my recipient receives the money correctly. I also think that, GCash is

widely used in the Philippines, and it is easy to get verified if you have valid IDs to

present."
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CHAPTER 3
SUMMARY, FINDINGS, CONCLUSION, AND RECOMMENDATIONS

This contains the summary, findings, and conclusion of the study. The

recommendations are presented with the objective of utilizing the results of this

delving.

Summary

This study was conducted to examine the e-wallet consumer preferences in

Poblacion, Panglao. The results were statistically calculated to determine the level

of e-wallet consumer preference in Poblacion, Panglao. There are 256

respondents who participated on the survey. Thus, the researchers made a mix

method type of questionnaire with ten (10) tabular questions. All the information

needed is collected by the researchers to support the general topic and to assess

the reader’s understanding of the importance of the topic. Before the researchers

conducted their study, they asked permission for the approval. Then after the

approval, the researchers conducted a pilot testing on the consumer in Poblacion,

Panglao. The gathered data were tabulated, computed, and treated statistically

using the weighted mean formula.

Findings

Based on the data gathered, the findings were revealed.

1. E-Wallet Preference:
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In this context, GCash is the most commonly used e-wallet by 73.05% of

respondents. While Starpay is not used.

2. Factors Influencing E-Wallet Use:

In this context, the category Speed and Convenience the highest weighted

mean of 4.22 with the qualitative description of “Strongly Agree”. On the

other hand, Security and Fraud Protection garnered 4.04 with the

qualitative mean of “Agree”. While, Cashback and Rewards obtained the

least weighted mean of 4.00 with the qualitative description “Agree”. Thus,

the three categories garnered 4.09 as the overall weighted mean with the

qualitative description of “Agree”.

3. Reasons Behind Usage:

In this context, the highest weighted mean of 4.30 is the statement, “My

friends, family, or peers use it, making transactions easier”, with a

qualitative description “Strongly Agree”. On the other hand, the statement,

“It has low or no transaction fees.” obtained the least weighted mean of

4.00 with a qualitative description of “Agree”.

4. Overall Satisfaction by Area (Purok):

In this context, Purok 3 reported the highest satisfaction at 4.53, while

Purok 5 had the lowest at 3.62. The overall average satisfaction score is
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4.13, indicating that most users are very satisfied with their e-wallet

experience.

Conclusion

Based on the findings, the following conclusions are drawn:

E-wallet usage is highly prevalent in Poblacion, Panglao, with GCash as

the dominant platform. Consumers prioritize efficiency, security, and usability,

which significantly influence their satisfaction and continued use of e-wallets.

Social influence plays a vital role in adoption, suggesting that digital financial

behavior is often shaped by peer and family recommendations. Despite minor

differences in satisfaction across puroks, the community as a whole demonstrates

a strong acceptance and positive experience with e-wallet systems.

Recommendations

In light of the study's findings and conclusions, the following recommendations are

offered:

1. Students. Students are encouraged to utilize widely adopted e-wallet platforms

like GCash to enhance their financial literacy and adapt to the growing digital

economy. With high ratings in speed and convenience, e-wallets can aid in

managing allowances, school payments, and small purchases efficiently and

securely.
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2. Parents. Parents are recommended to guide their children in the responsible

use of e-wallets by teaching them how to manage digital funds, be aware of

security practices, and take advantage of features such as cashback and

transaction tracking. This promotes financial discipline and awareness from an

early age.

3. Teachers. Teachers can incorporate discussions on digital finance, including

the use of e-wallets, into relevant lessons (e.g., in Technology and Livelihood

Education or Economics). Encouraging students to be familiar with secure

digital transactions can prepare them for real-world financial situations.

4. School Administrators. It is advisable for school administrators to explore

partnerships with trusted e-wallet providers like GCash for facilitating digital

payments for fees, contributions, and school events. This can enhance

efficiency, transparency, and convenience in school transactions.

5. Consumer in Barangay Poblacion. Residents should be informed about the

benefits of using e-wallets, particularly the convenience and security they

offer. Local seminars or barangay programs may be organized to promote

digital financial literacy and encourage safe e-wallet practices.

6. Business Owners. Local businesses are encouraged to adopt e-wallet

payment systems such as GCash with highest percentage used by consumers

to meet the growing consumer preference for digital transactions. Doing so

can increase customer satisfaction, improve sales efficiency, and reduce the

need for handling cash.

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7. Future Researchers. Further studies could explore the long-term impacts of e-

wallet use on consumer behavior, compare user satisfaction across different

municipalities, or examine the barriers preventing the use of lesser-known e-

wallets like Starpay. Mixed methods research involving interviews or focus

groups is also recommended to deepen understanding of user experiences.

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