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The BBC News interview discusses the controversial ad campaign 'Musk by English Leather,' which aims to balance strength and refinement in masculinity. The advert creator acknowledges criticisms regarding traditional masculinity and the portrayal of women, suggesting a need for evolution in advertising. They emphasize the importance of authenticity over stereotypes and the value of sparking conversation about masculinity in modern advertising.

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25 views2 pages

English

The BBC News interview discusses the controversial ad campaign 'Musk by English Leather,' which aims to balance strength and refinement in masculinity. The advert creator acknowledges criticisms regarding traditional masculinity and the portrayal of women, suggesting a need for evolution in advertising. They emphasize the importance of authenticity over stereotypes and the value of sparking conversation about masculinity in modern advertising.

Uploaded by

meethpahilajani9
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BBC News – Interview on “Musk by English Leather” Advert

Characters:

• News Reporter (A) – Curious and slightly critical journalist

• Advert Creator (B) – Passionate but open-minded marketing executive

[Scene: A newsroom setting. The two sit across from each other, a cup of coffee on the table,
easing into the conversation.]

News Reporter (A): Good evening, and welcome to BBC News. Today, we’re diving into an ad
campaign that’s stirred up quite a discussion—Musk by English Leather, with the tagline “The
Civilized Way to Roar.” Some say it’s bold, others say it’s outdated. Here to talk about it is the
brains behind the campaign. Thanks for joining us.

Advert Creator (B): Happy to be here.

News Reporter (A): So, let’s get right into it. The phrase “The Civilized Way to Roar”—it’s got
a nice ring to it, but some people feel it pushes a certain image of masculinity. What were you
aiming for?

Advert Creator (B): We wanted to capture a balance—strength with refinement. The idea is that
confidence doesn’t have to be loud or aggressive. It can be smooth, effortless. That’s what Musk
represents.

News Reporter (A): But some argue it still plays into a traditional “man’s man” stereotype. A
strong, powerful figure in control. Do you see where they’re coming from?

Advert Creator (B): I do. Look, advertising has always shaped and reflected culture. We weren’t
trying to put men in a box. It’s more about celebrating self-assurance. A man who knows who he
is—that can mean different things to different people.
News Reporter (A): And what about how women are portrayed in the ad? Some critics feel
they’re positioned as passive admirers rather than individuals with their own presence.

Advert Creator (B): That’s a fair point. I think the intent was to showcase attraction, not just
admiration. Confidence is appealing, but maybe we could’ve balanced that better. Ads should
evolve with the times, and we’re always learning from these conversations.

News Reporter (A): So, if you had to tweak the campaign, what would you change?

Advert Creator (B): Maybe shift the focus from just an external image to an internal one—less
about how a man looks when wearing Musk, and more about how he feels. Confidence isn’t just
about power; it’s about being comfortable in your own skin.

News Reporter (A): That’s an interesting perspective. Do you think advertising, in general, needs
to rethink how it portrays masculinity?

Advert Creator (B): Absolutely. We’re moving beyond rigid labels. People want authenticity, not
a stereotype. If this ad sparks conversation, that’s a step in the right direction.

News Reporter (A): Well, it’s definitely got people talking. Thanks for the honest discussion.

Advert Creator (B): Thanks for having me.

News Reporter (A): And to our viewers—what do you think? Should brands be redefining
masculinity, or is there still space for the classic appeal? Let us know. This is BBC News,
signing off.

[End Scene]

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