TABLE OF CONTENT

CHAPTER NO. TITLE PAGE NUMBER

INTRODUCTION
● Introduction
● Need For The Study
● Objective Of The Study
● Scope Of Study 1–8
1 ● Limitation Of The Study
● Research Methodology
● Review Of Literature

MARKETING
● Marketing
● Meaning And Definition Of Marketing
● What Can Be Marketed
2 9 – 20
● Marketer
● Concepts Of Marketing
● Definition Of Marketing

3 DATA ANALYSIS AND INTERPRETATION 21 – 49

SUMMARY AND CONCLUSION
● Findings 50 – 52
4 ● suggestion
● conclusion

BIBLIOGRAPHY
● References
5 ● Book 53 – 55
● Webliography

6 APPENDIX 56 – 60

1
 LIST OF TABLES
S NO. TABLES PAGE NO
1. Gender 17
2. Age 18
3. Qualification 19
4. Marital status 20
5. Learn about Bajaj Electronics 21
6. Purchased any electronic products from Bajaj Electronics 22
7. Media of advertisement influence your purchase 23
8. Aspect of Bajaj Electronics marketing stands out to you the most 24
9. Factors make you more likely to purchase form Bajaj Electronics 25
10. Bajaj products you use currently 26
11. Kitchen appliances are saving women’s time and energy 27
12. Primary use of microwave for you 28
13. Do you have a refrigerator 29
14. Kitchen appliances impacted your overall spending habits 30
15. Preference between Pressure cooker and Rice cooker 31
16. Rate for pressure cooker in our kitchen use 32
17. Rate for rice cooker in our kitchen use? 33
18. Between these two products, which one is better 34
19. Often use your mixer in a week 35
20. Kitchen appliances are useful in our day to-day life 36
21. Satisfied with the service provided by Bajaj Electronics 37
22. Pricing of Bajaj Electronics products when compared to other Electronics? 38

23. Rate your overall product satisfaction with compare to others 39

24. Recommend Bajaj Electronics to a friend/colleague 40

2
 LIST OF GRAPHS
S.NO TABLES PAGE NO
1. Gender 17
2. Age 18
3. Qualification 19
4. Marital status 20
5. Learn about Bajaj Electronics 21
6. Purchased any electronic products from Bajaj Electronics 22
7. Media of advertisement influence your purchase 23
8. Aspect of Bajaj Electronics marketing stands out to you the most 24
9. Factors make you more likely to purchase form Bajaj Electronics 25
10. Bajaj products you use currently 26
11. Kitchen appliances are saving women’s time and energy 27
12. Primary use of microwave for you 28
13. Do you have a refrigerator 29
14. Kitchen appliances impacted your overall spending habits 30
15. Preference between Pressure cooker and Rice cooker 31
16. Rate for pressure cooker in our kitchen use 32
17. Rate for rice cooker in our kitchen use? 33
18. Between these two products, which one is better 34
19. Often use your mixer in a week 35
20. Kitchen appliances are useful in our day to-day life 36
21. Satisfied with the service provided by Bajaj Electronics 37
22. Pricing of Bajaj Electronics products when compared to other Electronics? 38
23. Rate your overall product satisfaction with compare to others 39
24. Recommend Bajaj Electronics to a friend/colleague 40
LIST OF APPENDICES

S.NO APPENDIX PAGE NO.

1 Questionnaire 47-50

ORGANIZATION OF THE STUDY

3
Organization of the study deals with the arrangement
of the entire report. Entire project report is kept
chapter wise to facilitate easy identification of the
topic.
CHAPTER-I: Involves introduction of the study, need
and significance of the study, research problem, and
objectives of the study, scope of the study, research
methodology and review of literature.
CHAPTER-II: deals with definition of marketing,
Objectives of Marketing, characteristics of marketing,
scope of marketing, company profile, history of the
company, mission and vision of the company.
CHAPTER-III: Is all about analysis of primary data
obtained from the questionnaire with graphical
representation, observation and interpretation.
CHAPTER IV: deals with findings, suggestions and
conclusion made after the analysis and interpretation.
Chapter V: IT consists of Webliography, references
and appendix.

4
 CHAPTER-1
INTRODUCTION
AND
REVIEW OF LITERATURE

5
ABSTRACT:
The awe-inspiring journey that began with a small electronics
showroom at Lakdikapul in 1980, Bajaj Electronics has since
evolved and has become the leading electronics retail chain in India.
We earned the trust of the locals and grew from strength to
strength, to what is now a chain of the most genuine electronic
stores across Telangana, Andhra Pradesh and Delhi-NCR, offering
quality service at the best price. There are now 151 aesthetically
designed and conveniently located showrooms
In addition to being among the leading companies in India, the
company has a market presence in more than 40 countries across
South-East Asia. Bajaj Electronics offer customers a premium range
of home and kitchen appliances that meet international quality
standards. Today Bajaj Electricals has strategically diversified its
products offerings into auto mobiles, financial services, insurance,
steel, electrical and consumer appliances, material handling etc.
Offering quality services at best price.
Bajaj Electronics includes all the leading brands - LG, Panasonic,
Sony, Oppo, Vivo, Dell, HP, One Plus, Voltas etc.

1
INTRODUCTION:
Bajaj Electricals limited is a globally renowned and trusted brand
spread across consumer product segments, appliances, fans, lights
and EPC illumination power transmission and power distribution.
Equated monthly installments is an excellent strategy to attract
customers because mostly customers do no buy if they has any
financial problem but, after arrival of EMI basis. It can increase
loyalty, attract promising new customers, lower your acquisition
cost and helps keep your company top-of-mind for the company. It
is all about the influence of the EMI schemes on BAJAJ
ELECTRONICS.
BEL’s product portfolio comprised lighting and luminaires, fans,
consumer appliances, and engineering and projects. Consumer
appliances were further segmented into irons, heating appliances,
non-cooking appliances, food preparation appliances, small cooking
appliances, and microwaves.

NEED FOR STUDY

As there are a large number of dealers dealing with Bajaj Home
Appliances Products, this study was conducted to know the dealer
satisfaction towards Bajaj Electricals. This is turn enables the
company to enhance its stringent competitiveness in the home
appliances market. Also the study was conducted to know the
satisfaction level of the customers who are using the Bajaj Home
Appliances Products as customer’s satisfaction provides a leading
2
indicator of the consumer purchase intentions and loyalty also it
helps to gain of new customers and retention of existing customers.

OBJECTIVE OF THE STUDY

Objectives are the end towards which activity aimed the end result
to be achieved. No enterprise or an organization can accomplish its
task until it has some defined objectives likewise no research work
can carried out until and unless it has some objective. The objective
of my research study is based on criteria which are follows:
● To know the satisfaction level of customers towards Bajaj Home
Appliances products.
● To know the customers preference on which basis they choose a
brand.
● To know the importance of after sales service for satisfaction of
customers.
● To identify customer suggestions with respect to Bajaj Electrical
Limited.
● To find out if there is any need of changing products attributes.

SCOPE OF THE STUDY

The scope of the study will be confined to students and
professionals.

3
LIMITATIONS OF THE STUDY
In spite if wide scope of the study, there has been a certain
limitations which have been mentioned below:
● The study was confined to Hyderabad, Telangana.
● Time provided for the study was limited.
● The sample size of the project was limited.

RESEARCH METHODOLOGY
⮚ Source of data :
● Primary data :
Primary data for the study was collected by administering
questionnaire from students, employees,
managers, entrepreneurs.
● Secondary data :
Various sources used for the collection of secondary data
include;
❖ Books
❖ Internet
❖ Research articles
TOOLS AND TECHNIQUES:
The data collected is analyzed by using different tools percentages
method and graphical representation

4
 REVIEW OF LITERATURE
Review of literature:
1. Yeshwanth Reddy (2018): In this paper “A study of
influence of EMI payments on sales of Bajaj
electronics’’ The author says that the equated Monthly
Installments is the excellent strategy to attract customers,
because mostly customers do not buy if they has any
financial problem but after arrival of EMI facility
customers are happily purchasing on EMI basis. It can
increase loyalty, attract promising new consumers and
helps keep your company top-of-mind for the company.

2. Satish Kumar (2020): In this paper “A study of Bajaj

electronics in numbers’’ The author says that the Bajaj
electronics limited is a globally renowned and trusted
brand spread across consumer product segments
appliances fans, lighting and EPC Illumination power
transmission and power distribution. 4,977.09 crore
revenue from operations, 3,007 employees, 26 branch
offices across the globe, 544 consumer care centers.

3. Amital Mital (2022): In this paper “Bajaj Electronics

lighting up the future’’ says that the social up-liftment
initiation of the government increased rural income and
consumption (Bajaj Electronics, 2013). To counter the
situation Bajaj was contemplating changing the strategy
and building a robust distribution network for small

5
 consumer durables, which he passionately called FMCD
(Fast Moving Consumer Durables).

4. Mohammed Faud (2022): In this paper, “An Invitation

to inspiration-live product experience” The author
says that the awe-inspiring journey that began with a
small electronics showroom at Lakdikapul in 1980, Bajaj
Electronics has since evolved and has become the leading
electronics retail chain in India. We earned the trust of
the locals and grew from strength to strength, to what is
now a chain of the most genuine electronic stores across
Telangana, Andhra Pradesh and Delhi-NCR, offering
quality service at the best price. There are now 151
aesthetically designed and conveniently located
showrooms

5. Aditya Shastri (2022): In this article, we are going to

elaborate on the “Marketing Strategy of Bajaj
Electricals”– a trusted brand in consumer appliances
for decades.
The objective is to learn and gain insights into Bajaj
Electricals and how it became India’s most trusted brand
in the electronics sector, especially home and kitchen
appliances with the latest designs and technologies.
As we can see, the world is fully online now, and
marketing is the rib of every industry.

6
Their tagline ‘Inspiring Trust’ is a value the employees
strongly associate with and try to fulfill in their everyday
endeavors. Apart from work, they also believe in bringing
change in society through their philanthropic work.

7
CHAPTER-II
MARKETING

8
MARKET

Marketing is about identifying and meeting social and human needs in a

way that harmonizes with a goal of the organization.

Marketing is a societal process by which individuals and groups

obtain what they need and want through creating offering and freely
exchanging product and services of value with others.

MEANING AND DEFINITION OF MARKETING

According to Philip Kolter “marketing is defined as a social and

managerial process by which individual and groups obtain what they
need and want through creating and exchanging products and value
with others”.

According to American marketing association, “marketing is a

performance of business activities that direct the flow of goods and
services from producers to consumer or user”.

WHAT CAN BE MARKETED?

Physical goods that can be manufactured or produced are the major

items among those can be marketed.

Example: refrigerators, computers, music systems, etc. Such physical

goods constitute the bulk of production and marketing efforts. Almost
everything can be marketed i.e., goods, services, events, experience,
people, places, information, ideas.

MARKETER

A marketer is a person who promotes an organization product and

services. They figure out the strategies that can boost sales and revenue
while ensuring these strategies are aligned with the needs of the
customers as well as the market demand. They ensure that the products
and services are marketed well enough to keep the demand going.

9
MARKETING CONCEPTS

There are various concepts and philosophies which act as guidelines

and hold the various decisions are to be made in marketing.

According to Philip Kotler, there are five concepts in marketing.

1. The production concepts: this concept is based on the belief that

high production efficiency and mass production would sell the
product offer to the market.

2. The product concept: This concept believes that by producing

superior products and improving their feature overtime, they would
be able to attract more customers.

3. The selling concept: This concept is based on the adoption of

aggressive selling and promotional efforts because of customer by
inertia and resistance.

4. The marketing concept: It Emphasize the determination of

requirements of potential customers and supplying products to
satisfy their requirements.
5. The social marketing concept: It argues that blindly following
the goals of identifying customers’ needs and satisfying them.

DEFINITION OF MARKETING:

According to William Stanton, “Marketing is total system of interacting

business activity designed to plan, price, promote and distribute wants
satisfying wants and services to the benefit of present and potential
consumer.”

According to chartered institute of marketing: Marketing is “the

management process responsible for identifying, anticipating and
satisfying customer requirements profitability”.

10
ELEMENTS OF MARKETING MIX:

The term “marketing mix” was four p’s was given by the well-known
American professor “Jerome McCarthy”.

Four p’s of marketing mix:

1. Product: the product itself is the first element products satisfy

consumer needs. The product mix combines the physical product,
product services, brand and package.

2. Price: The price is the second element. The marked or announced

amount of asked from a byer known as basic price of volume placed on a
product.

3. Place: The place is a third element .place refers to having the right
product, in the right location, at the right time to be purchased by
consumers.

4. Promotion: Promotion is the persuasive communication about the

product by the manufacturer to public.

PROMOTION MIX:

Promotion mix is a set of various marketing tools that a company or

marketer utilizes to achieve its marketing and promotional objectives.

Meaning: promotion mix refers to the combination of various elements

vis. Advertising, personal selling, publicity and sales promotion
techniques used by business firms to create, maintain and increase
demand of the product.

IDEAL CUSTOMER:

An ideal customer is someone who enjoys your product or service and

shares that enthusiasm with the people they know .this word –of-mouth
marketing represents an effective tool for businesses. People are often
more willing to try a new product or service when someone they trust

11
recommends it to them. Your ideal customers may describe to friends
and family members how your offerings have benefited their lives. Idea
customers connect with your business in ways beyond buying your
products or services.

DEFINITIONS OF MARKETING MIX:

The marketing mix is defined by the use of a marketing tool that

combines a number of components in order to become harden and
solidify a product’s brand and to help in selling the product based
companies have to come up with strategies to sell their products ,and
coming up with a marketing mix one them.

CONCEPTS OF MARKETING MIX:

A marketing mix includes multiple areas of focus as part of a

comprehensive marketing plan. The term often refers to a common
classification that began as the four P’s: product, price, and placement
and promotion .effective marketing touches on a broad range of areas as
opposed of fixating on one message.

FUNCTIONS OF MARKETING:

The functions of marketing can be performed on the basis of various

utilities.

Functions of exchange: The function of exchange in marketing is

as follows.
1. Buying function.
2. Assembly function.

B. Functions of physical distribution:

1. Transportation.
2. Storage and warehousing.

C .Functions of facilities:

12
 1. Risk taking.
2. Standardization.
3. after sale service.

D. Marketing function:

1. Product, planning and product pricing

2. Packaging.

BAJAJ ELECTRICALS COMPETITORS

Usha International is a company that manufactures consumer durables

and home appliances.

Havells India is a fast moving electrical goods (FMEG) company and a

power distribution equipment manufacturer.

PRICING STRATEGY OF BAJAJ ELECTRONICS

13
Bajaj Electricals has adopted distinctive pricing strategy for each of its
product segments which include the household appliances on one end
and the large scale projects on the other segment. The consumer
products indeed have a competitive pricing strategy in its marketing
mix to get the required market share in terms of rising competition
among rivals.

However the Bajaj Electricals brand also offers discount and other
incentives in terms of service for attracting larger customer base. It has
also some of the products sold at premium price based on the value
offerings it provides to the consumer base. The products of Bajaj
Electricals focus more in providing quality products and gives lower
importance towards earning more margin. This has clearly helped the
brand to gain a trustworthy image among the consumers.

PROMOTION OF BAJAJ ELECTRONIS

The promotional and advertising strategy in the Bajaj Electricals

marketing strategy is as follows:
Bajaj Electricals relies heavily on the traditional means of promotional
campaigns like television media and print advertisement for bringing
awareness among the masses. The campaign of ‘Hamara Bajaj’ is still
relevant for the products in electrical consumer goods. There has been a
change in the promotion being carried out; however the core values and
principle have remained the same over years. Taking cue from modern
methods of promotion using social media platform and online it has
been trying to connect with younger mass. There has been lot of
promotion in terms of announcing seasonal discounts and offers
through such media. The brand Bajaj has become quite synonymous
with the household and this has helped in designing and communicating
the product in promotional campaign. Hence, this gives an insight in the
marketing mix of Bajaj Electricals.

14
Bajaj Electricals Place & Distribution Strategy:
Following is the distribution strategy in the Bajaj Electricals marketing
mix:
Bajaj Electricals has a well-established manufacturing plant in
Maharashtra near Pune which has world class facilities involved in
production of different electrical products. Bajaj Electricals has
established seamless distribution system enabling its consumer and
electrical appliances to reach different parts of the country. There is a
strong dealership network which provides a clear strategy to make its
products more accessible to consumers. They act as intermediaries or
direct selling point for making the products available to consumers.
Bajaj Electricals appliances have a considerable demand in both rural
and urban area in comparison. It has established showrooms and retail
outlets which has provided greater visibility for the products compared
to its competitors. Warehouses across different regions also facilitate
storage of the products and reach the outlets in shorter duration.
CHANNELS OF DISTRIBUTION
A major player in the consumer products sector of India, Bajaj's
distribution network management touches an expansive network of 18
branch offices, 1000+ distributors, and more than 2.3 lakh retail outlets
across India, combined with over 500 consumer care centers.

PERMISSION AND LICENSING

Bajaj Electricals has renewed its trademark license agreement with UK

based Morphy Richards (MR) for using the Morphy Richards trademark
for the next 15 years.

PACKAGING OF PRODUCT

Packaging is the largest application sector for plastics which consists of

flexible packaging, rigid packaging and industrial packaging segments.
The commercial success of plastics as a packaging product is due to a
combination of flexibility (from film to rigid applications), strength,
lightness, stability, impermeability and ease of sterilization.

15
 CHAPTER-III
DATA ANALYSIS
&
INTERPRETATION

1. Gender:

Particulars Numbers Percentage

16
Males 4 20%

Females 16 80%

Others - -

Gender
Males Females Others

20%

80%

Interpretation:

From the above chart we can understand that 20% of respondents are
male, 80% of respondents are female and none from others.

2. Age

Particulars Numbers Percentage

17
18-25yrs 11 55%

25-30yrs 4 20%

30-40yrs 3 15%

40-50yrs 2 10%

60-above - -

Interpretation:

From the above chart we understand that 55% of respondent are 18-
25yrs, 20% of respondents are 25-30yrs, 15% of respondents are 30-
40yrs, 10% of respondents are 40-50yrs, none of respondents from 60-
above.

18
3. Qualification

Particulars Numbers percentage

Undergraduate 9 45%

Graduate 8 40%

Postgraduate 2 10%

Professional programs 1 5%

Qualification
Undergraduate Graduate
Post graduate Professional programs
5%
10%

45%

40%

Interpretation:

From the above chart we can understand that 45% of respondents are
under-graduate, 40% of respondents are graduate, 10% of respondents
are post graduate, and 5% of respondent are professional program.

19
4. Marital status

Particulars Numbers Percentage

Married 7 35%

Unmarried 13 65%

divorced - -

Marital status
Married Unmarried Divorced

35%

65%

Interpretation:

From the above chart we can understand that 35% of respondents are
married, 65% respondents are unmarried, none from divorced.

20
5. How did you learn about Bajaj electronics?

Particulars Numbers Percentage

Social media 4 20%
Word of mouth 3 15%
Online advertising 2 10%
In store visit 11 55%
Others - -

INTERPRETATION:

From the above chart, we can understand that 20% of respondents have
learnt above the Bajaj electronics from social media, 15% of
respondents from word of mouth, and 10% of respondents from online
advertising and 55% from In-store visit none from others.

6. Have you ever purchased any electronic products from Bajaj

electronics?

21
 Particulars Numbers Percentage
Yes 18 90
No 1 5
Maybe 1 5

INTERPRETATION:

From the Bajaj electronics products the 90% of the respondents says
yes, they have purchased 5% of respondents says no, they have not
purchased any product, 5% says may be.

7. Which media of advertisement influence your purchase?

22
Particulars Numbers Percentage
newspapers 3 15%
Television 9 45%
Display 5 25%
Online 3 15%
advertisement

INTERPRETATION:

From the above chart, we can understand that 15% of respondents are
influence from newspaper, 45% from television, 25% from Display,
15% from online advertisement

8. Which aspect of Bajaj electronics marketing stands out to you

the most?

23
Particulars Numbers Percentage
Offer & discount 5 25%
Product quality 5 25%
Brand presence 1 5%
Emi schemes 9 45%

INTERPRETATION:

From the above chart, we can understand that 25% of respondents

looks for offers $ Discounts 25% of respondents looks for product
quality, 5% of respondents look for EMI schemes.

9. Which of the following factors would make you more likely to

purchases from Bajaj Electronics?

Particulars Numbers Percentage

Pricing 7 35

24
Customer services 3 15
Product range 4 20
Positive review 6 30

INTERPRETATION:

From the above chart we can understand that the factors make more
likely to purchases are 35% of respondents look for pricing, 15% of
respondents 100% of customers, 20% of respondents look for products
range, 30% of respondents look for positive reviews.

10. How many Bajaj products do you use currently?

PARTICULARS NUMBERS PERCENTAGE

Only 1 10 50
2

25
More than 2 10 50

INTERPRETATION:

From the above chart we can understand that 50% of responses

currently using only one product and 50% of responses currently using
more than 2 products, respondents using more than 2 are none.

26
11. Do you think kitchen appliances are saving women’s time and
energy?

PARTICULARS NUMBERS PERCENTAGE

Yes 16 80%
May be 4 20%
No - -

Yes May be No

20%

80%

INTERPRETATION:

From the above chart we can understand that 80% of respondents are
yes, 20% of respondents are 4 of may be and none of the respondents
are of no.

27
12. What is the primary use of microwave in your kitchen?

Particulars Numbers Percentage

Baking 6 30%
Roasting - -
Reheating 1 5%
All the above 13 65%

INTERPRETATION:

From the above chart, we can understand that 30% of respondents are
using microwave for baking, 5% of respondents are using reheating,
65% of respondents all the above, i.e., baking, reheating, roasting.

28
13. Do you have a refrigerator?

Particulars Numbers percentage

Yes 20 100%
no - -

INTERPRETATION:

From the above chart, we can understand that 100% of respondents say
yes, they have refrigerator and none of respondents say no.

29
14. In your opinion, how have kitchen appliances impacted your
overall spending habits?

Particulars Numbers percentage

Increased spending 12 60%
Decrease spending 3 15%
No changes 5 25%

INTERPRETATION:

From the above chart, we can understand that 60% of respondents say
that their spending habits are increased, 15% of respondents say
decreased spending and 25% of respondents say no changes in their
spending habits.

30
15. What would you prefer more between these two products?

Particulars Numbers Percentage

Pressure cooker 15 75%
Rice cooker 5 25%

INTERPRETATION:

From the above chart we can understand that 75% of respondents are
preferring pressure cooker and 25% of respondents prefer rice cooker.

31
16. How would you rate a pressure cooker in your kitchen use?

Particulars Numbers Percentage

Satisfied 11 55%
Very satisfied 9 45%
Dissatisfied - -
Very dissatisfied - -

Satisfied Very dissatisfied

Dissatisfied Very dissatisfied

45%
55%

INTERPRETATION:

From the above chart, we can understand that the rate for pressure
cooker is 55% of respondents are satisfied, 45% of respondents are
very satisfied and none of the respondents are dissatisfied and very
dissatisfied.

17. How would you rate a rice cooker in your kitchen use?
32
Particulars Numbers Percentage
Very satisfied 6 30%
Satisfied 11 55%
Very dissatisfied - -

Dissatisfied 3 15%

Very satisfied Satisfied

Very dissatisfied Dissatisfied

15%
30%

55%

INTERPRETATION:

From the above chart, we can understand that the rate of rice cooker is
30% of respondents are very satisfied, 55% of respondents are satisfied
and 15% of respondents are dissatisfied, none from very dissatisfied.

18. Between these two products, which one is better for daily
kitchen use?

33
Particulars Numbers Percentage
Gas stove 15 75%
Induction stove 1 5%
Both 4 20%

Gas stove Induction stove Both

20%

5%

75%

INTERPRETATION:

From the above chart, we can understand that 75% of respondents are
using gas stove, 5% of respondents are using induction stove and 20%
of respondents are using both gas and induction stove.

19. How frequently do you use your mixer in a week?

Particulars Numbers Percentage

34
Once a week 4 20
2-4 times a week 12 60
More than 4 times a 4 20
week

Once a week 2-4 times a week More than 4 times

20% 20%

60%

INTERPRETATION:

From the above we can understand that 20% of the respondents are
using mixer once a week, 60% of the respondents are using mixer 2-4
times a week, 20% of the respondents are using mixer more than 4
times a week.

35
20. Do you think kitchen appliances are useful in our day to day
life?

Particulars Numbers Percentage

Strongly agree 15 75%
Agree 4 20%
Strongly disagree 1 5%
Disagree - -

INTERPRETATION:

From the above chart we can understand that 75% of respondent are
strongly agree that kitchen appliances are useful in day to day life, 20%
of respondents are agree, 5% of respondent disagree that kitchen
appliances are not useful.

36
21. Are you satisfied with the service provided by Bajaj
electronics?

Particular Numbers Percentage

Very satisfied 10 50%
Satisfied 10 50%
Very dissatisfied - -
Dissatisfied - -

INTERPRETATION:

From the above chart we can understand the pricing of bajaj electronics
products 25% of respondents says that it is more expensive, 35% of
respondents says it is less expensive, 30% of respondents says all about
the same, 10% of respondents says it is not sure.

37
22. How would you find the pricing of Bajaj electronics products
when compared to other electronics?

Particulars Numbers Percentage

More expensive 5 25%
Less expensive 7 35%
All about the same 6 30%
Not sure 2 10%

INTERPRETATION:

From the above chart we can understand the pricing of Bajaj electronics
products 25% of respondents says that it is more expensive, 35% of
respondents says it is less expensive, 30% of respondents says all about
the same, 10% of respondents says it is not sure.

38
23. How would you rate your overall products satisfaction when
compare to others

Particulars Numbers Percentage

Highly satisfied 10 50%
Satisfied 10 50%
Highly Dissatisfied - -
Dissatisfied - -

INTERPRETATION:

From the above chart we can understand that the overall satisfaction is
the 50% of respondents are highly satisfied, 50% of respondents are
highly satisfied and none of them are dissatisfied and highly dissatisfied.

39
24. How likely are you to recommend Bajaj electronics to a
friend/colleague?

Particulars Numbers Percentage

Very useful 13 10%
Useful 5 25%
Moderate 2 10%
Less useful - -
Very less useful - -

INTERPRETATION:

From the above chart we can understand that how people recommend
Bajaj electronics 65% of respondents says it is very useful, 25% of
respondents says it is very useful, 10% of respondents says it is
moderate and none of the says it is less useful and very less useful.

40
CHAPTER-IV
Findings,
Suggestions
&
Conclusion
41
FINDINGS:
● In our topic “Marketing Strategies of Bajaj
Electronics (Kitchen Appliances)”.
● It is found that the majority of people have
purchased products from Bajaj Electronics.
● Most of the people prefer Bajaj electronics
refrigerator, because of EMI schemes.
● Kitchen appliances are saving women’s time and
energy also it increased spending habits.
● Majority of people are using microwave for baking,
roasting, reheating.
● It is found that most of people are using more than
two products of Bajaj electronics because it is less
expensive.
● Majority of people are referring pressure cooker
instead of rice cooker.
● It is found that majority of people are satisfied by
the services provided by Bajaj electronics and they
recommend Bajaj electronics is very useful.
● Majority of people are using Bajaj electronics gas
stove, by the in-store visit.
● It is found that most of people are influenced by
television advertising.

42
SUGGESTIONS:
● Following are the few suggestions for the
marketing strategies of Bajaj Electronics for
improving its market strategy.
● People get more attracted through online
advertisement, so we should work on online
advertisement to attract more customers.
● In today’s age, the brand must focus on other areas
to market like malls, theatre and crowded area to
get attention, market it and gather audience
interest.
● Most of the respondents are satisfied with the
services provided by Bajaj Electronics.

CONCLUSION:
From the responses we collected, we can conclude
that there is a positive review of responses to Bajaj
Electronics as it is less expensive and also its product
quality and brand presence is best. Most of the
females are preferring kitchen appliances to save
their time and energy. We can conclude that the
respondents are satisfied by Marketing Strategies of
Bajaj electronics.

43
 Chapter-V
BIBLIOGRAPHY

44
REFERENCES:
 JOURNALS
 Yeshwanth Reddy (2018) “A study of influence
of EMI payments on sales of Bajaj electronics’’
 Satish Kumar (2020) “A study of Bajaj
electronics in numbers’’
 Amital Mital (2022) “Bajaj Electronics lighting
up the future”
 Mohammed Faud (2022) “An Invitation to
inspiration-live product experience”
 Aditya Shastri (2022) “Marketing Strategy of
Bajaj Electricals”– a trusted brand in consumer
appliances for decades.

 BOOKS
•Basics of marketing
Author: Dr.S.Lakshmi Narasimham, Dr.Afroz
Pasha Md
Publisher: TATA PUBLICATIONS.
•Marketing management sixteenth Edition
Author: Philip Kotler
Publisher: Pearson

 WEBLIOGRAPHY
45
 • https://emeritus.org/
•://www.indeed.com>guide:idealcustomer
•https://www.mbaskool.com/marketing-
mix/products/17324-bajaj- electricals.html#

APPENDICES

46
We the students of B.com (computer applications) sem-
6, as a part of our curriculum, we request you to fill this
questionnaire.
QUESTIONNAIRE
1. Name of the respondent: ______________
2. Gender: __________
□ Male □ Female □ Others
3. Age: ________
□ 20-40 □ 40-60 □ 60 & above
4. Qualification: ______
□ Undergraduate □ Post Graduate
□ Graduate □ Professional Programs
5. Marital Status: ______
□ Married □ Unmarried □ Divorced
6. How did you learn about Bajaj Electronics?
□ Social media □ Word of mouth
□ Online advertising □ In-store visit
□ Others
7. Have you ever purchased any electronic products
from Bajaj Electronics?
○ Yes ○ No
8. Which media of advertisement influence your
purchase?

47
 □ Television □ Newspaper □ Display
□ Online advertisements
9. Which aspect of Bajaj Electronics marketing stands
out to you the most
□ Offers and discounts □ Product quality
□ Brand presence □ EMI Schemes

10. Which of the following factors would make you

more likely to purchase form Bajaj Electronics?
□ Pricing □ Product range
□ Customer services □ Positive reviews
11. How many Bajaj products do you use currently?
○ Only 1 ○ 2 ○ More than 2
12. Do you think kitchen appliances are saving women’s
time and energy?
○ Yes ○ No
13. What is the primary use of microwave for you?
○ Baking ○ Roasting ○ Reheating ○ All of the
above
14. Do you have a refrigerator?
○ Yes ○ No
15. In your opinion, how have kitchen appliances
impacted your overall spending habits?

48
 ○ Increased spending ○ Decreased spending ○ No
change
16. What would you like to prefer more between these
two products?
○ Pressure cooker ○ Rice cooker
17. How would you rate for pressure cooker in our
kitchen use?
○ Satisfied ○ Dissatisfied ○ Don't know
18. How would you rate for rice cooker in our kitchen
use?
○ Very satisfied ○ satisfied ○ Very dissatisfied ○
Dissatisfied
19. Between these two products, which one is better for
daily kitchen use?
○ Gas stove ○ Induction stove ○ both
20. How frequently do you use your mixer in a week?
□ Once a week □ 2-4 times a week □ More
than 4 times a week
21. Do you think kitchen appliances are useful in our
day to-day life?
○ strongly agree ○ Agree ○ strongly disagree
○ Disagree
22. Are you satisfied with the service provided by Bajaj
Electronics?

49
 ○ Very satisfied ○ satisfied
○ Very dissatisfied ○ Dissatisfied
23. How would you find the pricing of Bajaj Electronics
products when compared to other Electronics?
○ More expensive ○ All about the same
○ Less expensive ○ Not sure
24. How would you rate your overall product
satisfaction with compare to others?
○ highly satisfied ○ Satisfied ○ Neutral
○ highly dissatisfied ○ Dissatisfied
25. How likely are you to recommend Bajaj Electronics
to a friend/colleague?
○ Likely ○ Very likely ○ Unlikely ○ Very
unlikely

50
51