Matt Gray shares strategies for growing a Twitter and LinkedIn audience, emphasizing the importance of optimizing profiles, engaging with followers, and utilizing analytics. He highlights the effectiveness of posting threads on Twitter and leveraging LinkedIn for revenue generation. Gray also promotes a free masterclass on growing and monetizing an online following.
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How To Hack The Twitter Algorithm
Matt Gray shares strategies for growing a Twitter and LinkedIn audience, emphasizing the importance of optimizing profiles, engaging with followers, and utilizing analytics. He highlights the effectiveness of posting threads on Twitter and leveraging LinkedIn for revenue generation. Gray also promotes a free masterclass on growing and monetizing an online following.
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF or read online on Scribd
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a MATT GRAY @
(ColnaTe aan o1c- Va
My Twitter audience is my most
powerful asset.
In 2022, | added 172,204
followers and did $45k/month
on the platform.
Here's how to hack the Twitter
algorithm:
847 Likes 102Retweets 82 RepliesQa MATT GRAY @
@matt_gray.
Optimize Your Profile
Twitter has a small profile surface area.
This means you need to maximize every
inch:
+ Social proof
+ Design a CTA header image
- Location tag as a CTA to your link
- Value prop (ie. Helping you scale your
brand and community with proven
systems.)Qa MATT GRAY @
Telaaetty)
Grow via Threads
I've posted 4 threads/week for the last
6 months.
Here's how they usually perform:
Siets) aL ors)
+ ~900k tweet views
+ ~150 newsletter conversions
Some quick tips:
« Numbers in headline
« Show credibility
« Actionable tips in every tweet
MATT GRAY
SD arratt. gray
LinkedIn is more powerful than Twitter.
In 2022, | generated $150k/month and grew to 176k followers
on the platform.
Here's how to hack the Linkedin algorithm:a MATT GRAY
Supercharge Growth on
Hypefury is my secret weapon to:
« Build a content backlog (2 weeks out)
+ Track my analytics (dates, times,
hooks)
+ Launch DM campaigns (to
nurture/capture emails)a Ta Rela)
@matt_gray.
Grow a Monetized Audience
Content # Audience
Here is the formula for growing to $5M:
+ Rented Audience: Attract customers
with value on Twitter and LinkedIn
* Owned Audience: Nurture them via
emails and SMS
+ Monetized Audience: Get them to pay
for your products
pice
or)
prion
rele eek een uateQa MATT GRAY @
@matt_gray
Dive Into Analytics
i alco lUCla CRN Rema
century, and analytics is the
combustion engine.” - Peter Sondergard
Some key metrics | look for:
- Retweets/quotes
+ Likes to reply ratio
- Engagement rate
Obsess over analytics so you can
maximize rewards of effort.he) NCTE)
-
Engage in Conversations
Don't just post and forget about it.
The value comes in the reactions people
aos
+ Answer their questions
+ Respond to their rebuttals
+ Research their suggestions
The value of Twitter is a town square,
not a megaphone.
Brian O'Connor
Repl
Linkedin is a
Brian Beers
Replyi
Do you believe it's diff
encourages peo}
ald imagine th
MATT GRAY
Replyi
No. | think it's the per e there is ahigh
density of people. And m d to share.Q MATT GRAY @
(OTE laaete-NVa
Make Magic in DMs
Conversations naturally lead to 1:1
connections.
My LinkedIn may generate more
revenue but Twitter has let me:
¢ Join high-value masterminds
+ Hire a team of A-list talent
- Sign 6-figure partnership deals
« Get inspired by other entrepreneursReady to grow your audience?
I'm breaking down my entire growth system
in a free masterclass in 8 days.
Sign up for FREE
with the link in my bio
5 Proven Steps For Rapidly
Growing And Monetizing Your
Online Following
RESERVE YOUR SEATWant to go deeper?
If you enjoyed this post, you'll love
my free newsletter - Founder OS.
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idal-meliontlal.@
aE 2
Rec cae cue)
‘The step-by-step
formula for building
that the people you habitually associate
with determine as much as 95% of your
success or failure in life.