Post show Report

Of The 21st Edition

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 Under the patronage of
His Highness Sheikh Hamdan bin Zayed Al Nahyan,
Ruler’s Representative in Al Dhafra Region and President of the Emirates Falconers’ Club,

the 21st edition of the Abu Dhabi International Hunting and

Equestrian Exhibition was organised
from 31 August to 8 September, 2024, at the ADNEC Centre, Abu Dhabi.

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 About the 21st Edition
The Abu Dhabi International Hunting and Equestrian Exhibition
(ADIHEX) is a global event held annually under the patronage
of His Highness Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s
Representative in Al Dhafra Region and President of the Emirates
Falconers’ Club. It is organised by ADNEC Group in collaboration
with the Emirates Falconers’ Club.

This leading exhibition, with a legacy spanning more than two

decades, took place from 31 August to 8 September 2024. The event
celebrated the traditions and cultural heritage of the UAE, seamlessly
blending them with the latest industry trends and innovations in
falconry, hunting, equestrianism, and heritage conservation.

It offered promising new investment opportunities and engaged

UAE citizens and visitors of all ages in unique experiences of wildlife
adventures.. Visitors passionate about hunting, equestrianism,
or exploring the region's cultural heritage discovered cultural
exhibitions, traditional displays, and live historical performances
that showcased the rich heritage of the region.

As the largest event of its kind in the Middle East and North Africa, the
exhibition featured the latest technologies, innovations, and trends
across 11 distinct heritage, cultural, and entertainment sectors.

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 Exhibition Sectors

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 ADIHEX 2024 Floor Plan

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 What’s new in the 21st Edition

Special Travel and Hotel Introduction of the Three Exciting Falcon

Packages: Tailored flight ADIHEX Badge: Falcons Auctions: The Live Auction,
and accommodation purchased at the the Elite Falcons Auction,
packages for GCC exhibition, accompanying and the Online Auction.
nationals, providing a events, and auctions will
comfortable and all- qualify to participate in
inclusive experience the newly introduced
during their visit. rounds under the
umbrella of the President’s
Cup Championship for the
20242025- season.

First-Time Participation Customer Satisfaction Launch of the Official

of the Zayed National Studies: Collaboration with ADIHEX Store: Visitors
Museum: A unique a specialised company could purchase a
addition to the exhibition. featuring a team of wide range of unique
experts with extensive and distinctive gifts
experience in the and souvenirs that
exhibitions sector. reflect the culture and
heritage of hunting and
equestrianism.

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 What’s new in the 21st Edition

Fully Equipped Media Unique Activities and Partnership with

Center: A dedicated space Events: Designed to satisfy Specialized Shipping
for agreements and MoU exhibitors and visitors of all Companies: Collaborations
signings, supported nationalities and ages. with licensed weapon
by hundreds of media transport companies that
outlets ensuring extensive have extensive experience
coverage of the event. and the necessary permits
from GCC authorities
to facilitate shipping for
visitors and participants.

Interactive Activities for Expanded Veterinary Diverse Ticket Categories:

Children: Specially curated Pavilion: Offered a Eight different types of
activities to provide comprehensive range entry tickets tailored to
engaging and educational of services, alongside suit everyone, including
experiences. specialized advice on individuals, families, and
veterinary treatments and groups.
medications.

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 R e co rd - b re a k i n g
nu m b e rs e d i t i o n

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 21st Edition in numbers General statistics

Countries participating Participating Number of days Area

for the first time countries
9 87,000
14 65 SQM

Visitors new participants National companies Companies and

brands
347,481 250 435 1,742
Total sales of the Falcons that received Total sales of Participating media
camel auction the ADIHEX badge falcons professionals
2.8 Million AED 302 5.4 Million AED 1,036
Percentage increase in the Percentage increase Percentage increase Percentage increase in
number of participating
in the exhibition space in the number of
media professionals companies and brands the number of visitors

%108 %34 %58.5 %205

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 21st Edition in numbers Exhibitors

83 Hunting and Shooting Equipment

26 Hunting and Safari Trips Local exhibitors Number of exhibitors

28 Environmental and Cultural Heritage Conservation 435 642

93 Arts and Handicrafts
Exhibitors from International
36 Fishing and Marine Sports Equipment
Gulf countries Exhibitors
47 Outdoor Recreational Vehicles and Equipment
41 207
116 Hunting and Camping Equipment

7 Recreational Vehicles New exhibitors Brands

26 Veterinary Products and Services 250 1,100

35 Falconry

Exhibitors and Exhibitors increased

52 Equestrian
Brands their space
48 Non-Specialized Exhibitors
1,742 74
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 21st Edition in numbers Events and Activities

Arena area 96
Knowledge Center 76

450
more than
Children's area 252
Competitions 15
Auctions 4 Events, Activities, Auctions, Competitions
Workshops, Live Shows, Sessions

Daily withdrawals 9
Poetry evenings 1
Activities and events at exhibitors› stands 20
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 21st Edition in numbers Indicators of satisfaction
and happiness

Visitor satisfaction and happiness

4.2
Global index
Exhibitor satisfaction and
happiness 4.1
4 out of 5 points Global index
3.1 out of 5 points

Visitor satisfaction with improvements

and organization %92 Exhibitor satisfaction with the
return on participation %91
Indicator of the level of future
+37
Level of future promotion of the
promotion of the exhibition by visitors +64
Global level
exhibition by exhibitors
Global level 8+ points
28+ points

Visitors' satisfaction with Exhibitors' satisfaction with the

improvements and organization %92 improvements and organization %91
4.4
Future participation in the
exhibition
Global level
4.0 out of 5 points

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 Sponsors and Partners:
Sponsors

Platinum Sponsor Gold Sponsor Diamond Sponsor Weaponry

Official Sponsor Sponsor

Bronze Sponsor Bronze Sponsor Bank Sponsor Lanyard Sponsor

MP3
INTERNATIONAL

Partners:

‫الشــريك الثقافي وتعزيز تجربة الزوار‬ ‫الشريك األمني‬

‫الشريك اإلستراتيجي والمنظم‬ ‫التابع لـ‬ ‫الشريك اإلستراتيجي‬ ‫الشريك الرسمي للوجهة‬ ‫الشريك التراثي‬ Cultural Partner and Enhancing Security Partner
Strategic Partner Owned by Strategic Partner Official Destination Heritage Partner Visitor Experience
and Organiser Partner

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 Events, Activities
And Competitions

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 The Arena
Visitors to the exhibition enjoyed
96 events in the Arena area,
ranging from educational
activities, workshops, live shows,
auctions and beauty contests.

The events, which targeted

different categories, included
auctions, bird and horse shows,
the presence of different
categories of pets, and events
to support sustainability. In
addition, educational events and
skills development activities such
as jumping and hunting were
included, as well as distinguished
events such as the Abu Dhabi
Police Police Dogs event, and
various cultural shows such as
the Ottoman Mamluk show and
the Knights of Oman show, in
addition to other family events
such as pony riding and various
shows.

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 Knowledge
Center
The Knowledge Center hosted a
diverse series of events that included
76 sessions and workshops presented
by a group of leading entities and
institutions, targeting different age
groups. The workshops covered various
topics, most notably the development
of personal skills such as leadership
and time management, and technical
fields such as learning programming
and artificial intelligence, in addition
to topics related to entrepreneurship,
creative thinking, sustainability
and environmental awareness, in
addition to developing cultural and
cognitive capabilities. These events
contributed to providing rich and
diverse content aimed at enhancing
skills, spreading knowledge, and
encouraging innovation, which
provided a distinguished educational
and interactive experience for all
participants.

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 Children›s
Area
252 educational, and
heritage activities
and workshops were
dedicated to children.

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 Exhibitors'
Platforms
Numerous interactive
events and activities
were offered to visitors
through the exhibitors'
platforms.

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 Falcon
Auctions
The 21st edition of the
fair hosted three falcon
auctions: the daily
auction, the electronic
auction, and the elite
auction.

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 Arab Camel
Auction
The Arab Camel
Auction received great
attention, achieving
sales of around 2.5
million AED for 15
camels. The auction,
organised by ADNEC
Group in collaboration
with the Advanced
Scientific Group,
attracted a large
number of visitors eager
to acquire purebred
camels known for their
exceptional lineage
and unique abilities in
camel racing.
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 Arab Saluki
Beauty Contest
The Arab Saluki Beauty
Contest, organised by
the Arab Saluki Center
during the 21st edition
of the fair, witnessed
fierce competition
for the top spots in all
categories. This contest
is a specialised event
celebrating the unique
characteristics of the
Saluki, one of the oldest
and most famous dog
breeds in the world.

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 Best Falcon
Contest "Falcon
Beauty Contest"
The Best Falcon Contest
showcased the cultural
heritage of the UAE
with a focus on captive-
bred falcons.

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 Poetry
Evening
As part of the 21st
edition activities, the
Abu Dhabi Heritage
Authority organised an
evening featuring some
of the Gulf›s leading
poetry stars.

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 Memorandums
of Understanding
and Agreements

The 21st edition saw

the signing of several
agreements and
memorandums of
understanding.

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 Guinness
World Records
The Abu Dhabi
International Hunting
and Equestrian
Exhibition set a world
record in the Guinness
World Records for
creating the largest
falcon hood in the
world, measuring 1.95
meters in diameter,
as confirmed by
representatives of
the Guinness World
Records.

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 Excerpts From
The 21st Edition

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 Exhibition
Visitors – VIPs
The 21st edition was
honored by the visit of
His Highness Sheikh
Mohammed bin Zayed
Al Nahyan, President of
the UAE.

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 Exhibition Visitors – VIPs

Crown Prince His Highness Sheikh Khalid bin His Highness Sheikh Hamdan bin Zayed Al Nahyan, His Highness Sheikh Hamed bin Zayed Al Nahyan,
Mohammed bin Zayed Al Nahyan Ruler›s Representative in the Western Region Chairman of the Abu Dhabi Crown Prince›s Court

His Highness Sheikh Nahyan bin Zayed Al Nahyan, His Highness Sheikh Rashid bin Saud bin Rashid Al His Excellency Sheikh Nahyan bin Mubarak Al
Chairman of the Board of Trustees of the Zayed Mualla, Crown Prince of Umm Al Quwain Nahyan, Minister of Tolerance
Humanitarian and Charitable Foundation

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 Exhibition
Visitors
– General Public
347,481 visitors
attended the Abu
Dhabi International
Hunting and Equestrian
Exhibition 2024 from
around the world,
marking an increase of
205% compared to last
edition.

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 Exhibition
Visitors
– School Students
Over 5,000 students
from schools across
Abu Dhabi visited
for educational and
interactive experiences,
guided by cultural
experts to provide
them with a rich
experience of Emirati
culture, heritage, and
sustainability practices
through interactive
sessions and various
activities.

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 Participants

31
 Participants

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 Participants

33
 Participants

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 Hunting and Shooting Weapons and Equipment

Number of exhibitors

83
New exhibitors

27
35
 Hunting and Safari Trips

Number of exhibitors

26
New exhibitors

14
36
 Environmental and Cultural Heritage Preservation

Number of exhibitors

28
New exhibitors

4
37
 Arts and Handicrafts

Number of exhibitors

93
New exhibitors

47
38
 Fishing and Marine Sports

Number of exhibitors

36
New exhibitors

21
39
 Outdoor Recreation Vehicles and Equipment

Number of exhibitors

47
New exhibitors

16
40
 Hunting and Camping Equipment

Number of exhibitors

116
New exhibitors

46
41
 Mobile Homes

Number of exhibitors

7
New exhibitors

6
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 Veterinary Products and Services

Number of exhibitors

26
New exhibitors

10
43
 Falconry

Number of exhibitors

35
New exhibitors

11
44
 Equestrian

Number of exhibitors

52
New exhibitors

13
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 Non-Specialized Exhibitors

Number of exhibitors

48
New exhibitors

20
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 Daily Prizes and Drawings

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 Closing Ceremony

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 Media Coverage

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 Global reach

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 Key Highlights

625.4M 1,778 2,518

Increase in membership in the
5.8K 192.2K
Social Media Mentions During Social Media Sharing at ADIHEX
Social Media Access During Media successes number of followers on the platforms
ADIHEX
ADIHEX of ADNEC Group and ADNEC Abu
Dhabi Media Center

220 46
Published Press
9 3
Published opinion articles
502M
Perceived coverage
Influencer visits View prepared diary
Releases

6
The signing of the MoUs was
6
Media Invitations (Event, Press
400+
Interviews with speakers and
28 1,083
covered at the Media Center Conference, Influencers) exhibitors during ADIHEX Interviews (ADNEC Media recordings
)Spokespersons

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 Public Relations

Key Media Interviews During ADIHEX

Adamo Saudi TV Al Ittihad News Center -

Star FM Bahrain TV Arabic
Al-Ikhbariya Bainouna TV Al Ittihad News Center -
Channel Sharjah TV English
Bloomberg Asharq Al Wahda Al Bayan
Aarn Al Wataniya Murad Magazine
Al-Ghad Channel Khaleej Times Al Khaleej
Emirates Knights Gulf News WAM Countries
Cairo News 24.ae Sahara TV
Baynouna TV M.net Abu Dhabi Channel -
Net.ae Al Dhafra Channel Morning Emirates
The Journey Dubai TV Yas TV UAE Saudi Bahrain Qatar Kuwait Oman Egypt
Abu Dhabi Channel - Arabia
Evening Abu Dhabi
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 TV Reach

11
Broadcast hours

11
31 9
53
 Social Media Reach

mentions
platform

5.8K
Reach engagement mentions

YouTube 22.8K 796 98

engagement Facebook 56.8M 1.2K 184

192.2K Instagram 154.7M 178.1K 391

X 410.2M 12K 5.2K

Reach
TikTok 3.7M 237 15

625.4M Dailymotion 31 1

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 Influencers Marketing

141 Posts 52K engagement

Most Posted Most influential
Account account

Reach per Engagement

Influencer Network Posts Sentiment Reach mention Engagement per mention

net_ad 22 49.4M 2.2M 52K 2.4K

http://instagram.com/ 1k% 1k% 1.2K% 20.5%

m7md.alahmed
2 230.7K 115.4K 25.4K 12.7K
http://instagram.com/

evisionmn
4 5.9M 5.9M 20.2K 5K
http://instagram.com/
300% 296.8% -0.8% 291.2% -2.2%

mthani1
28 7.9M 7.9M 19.2K 684.4
http://instagram.com/

ahmediaoffice
34 15.4M 15.4M 14.6K 4.28.4
http://instagram.com/
183.3% 296.8% 561.7% 133.6%

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 Show Daily

show daily was issued

to cover the - event
in both Arabic and
English, highlighting
the most important
daily activities. This
helped keep the
audience informed of all
updates regarding the
various activities held
throughout the event’s
duration.

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 Excerpts from media coverage

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 Opinions of exhibitors and visitors

«The prestigious position the exhibition holds «Allowing young students to attend the Abu Dhabi
today, a result of successful initiatives and International Hunting and Equestrian Exhibition
strategic plans, has made it a focal point for at such an early stage gives them the chance to
Emiratis, residents, and visitors alike. This was the directly learn about the local Emirati heritage
main reason for our presence at this exceptional and the sports practiced by our ancestors, which
and significant event both regionally and are still in practice today. This visit is also an
globally.» opportunity to explore the Emirati environment
and strengthen communication with the external
community, one of the key goals of education.»
Abdul Basit Al-Kilani, Exhibitor
Samar Ghassan, Exhibitor

«The exhibition is an opportunity to highlight «The excellent organization of the ‹Abu Dhabi
the efforts made by the UAE in preserving its International Hunting and Equestrian Exhibition›
authentic heritage. It is an occasion to reinforce and the significant increase in this edition, making
traditional sports like hunting, falconry, and it the largest in the history of the exhibition, along
horseback riding. Additionally, the exhibition with the wide range of activities accompanying
serves as a major annual platform for effective the event, reflect the exhibition›s prestigious
and positive engagement with both the local position and its continuous achievements over the
and international community.» years. This confirms the success of the plans and
programs put in place for the exhibition.»
Mohammad Al-Junaibi, Visitor Mohammad Rahhal ,Exhibitor

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 Opinions of exhibitors and visitors

«The excellent organisation of the ‹Abu Dhabi

«The significant progress made by the ‹Abu Dhabi
International Hunting and Equestrian Exhibition,›
International Hunting and Equestrian Exhibition›
its vibrancy, expanding scope of activities, and
over its 21 editions has turned it into a main platform
its continued success year after year confirm its
and an integral part of the national identity,
growing regional and global significance. It attracts
emphasizing the importance of preserving heritage.
a diverse range of audiences, cementing its place on
This has encouraged local and Gulf companies
the international map of exhibitions focused on the
to participate, showing their dedication to
heritage, customs, and traditions of communities.»
safeguarding this authentic legacy, especially in the
minds of current and future generations.»
Ibrahim Al-Fishawi, Exhibitor
Ahmed Khalifa Al-Azani, Exhibitor

«We commend the UAE›s efforts in preserving its «Our visit to the exhibition played a key role in
cultural heritage and reinforcing its role in shaping learning about an important chapter of the UAE›s
the national identity. This is why our company, history. We discovered new aspects of hunting and
Al-Har, participates in the exhibition, as part of equestrianism, and the tools used for hunting, many
its commitment to continue contributing to the of which are made from materials available in the
nation›s significant efforts in protecting shared UAE›s environment. These materials are recycled
human heritage, which serves as a bridge for cultural and manually crafted to create hunting tools, some
exchange and communication between societies and of which are decorated in stunning designs.»
peoples. A legacy for future generations.»
Khaled Al-Blooshi, Exhibitor Latifa Al-Mansouri, Visitor

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 What's New In
The Next Edition?

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 Next Edition: Enhancing
the Experience
Following the great success of this edition and in
response to the positive engagement and valuable
contributions from all, we are excited to announce
some innovative ideas and suggestions aimed
at enhancing the experience for the upcoming
edition. These new additions and developments
will significantly contribute to attracting a
wider audience of enthusiasts and specialists in
hunting and equestrianism, further solidifying
the exhibition›s position as the largest and most
important event in this field across the Middle East
and North Africa.
We aspire to make these additions a step toward
establishing the exhibition as a key destination for
lovers of heritage and culture, while also fostering
knowledge exchange and innovation in these fields.

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 Upcoming Edition
General Ideas

Target local, Gulf, and Arab companies to Increase the number of participating
participate in the exhibition. countries through exhibitors and brands.

Establish partnerships with regional and Organize specialized mini exhibitions in each
international exhibitions related to the sector (e.g., technologies, tools, collectibles,
exhibition’s sectors. photography).

Additionally, the number of competitions will Coordinate with relevant bodies to increase the
be increased before and during the exhibition, number of schools visiting the exhibition across all
introducing new, engaging, and interactive ideas. Emirates.

Launch the «ADIHEX Ambassadors» program to Attract major brands that have not previously
engage the younger generation in preserving the participated in the exhibition.
UAE›s cultural heritage and representation at events
while interacting with visitors.

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 Upcoming Edition
Falcon Auction

We will organize a Falcon

Auction two weeks before
the exhibition, significantly
promoting the event and
drawing the attention of
falconry enthusiasts. The
auction will be included
among the daily activities of
the exhibition.

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 Upcoming Edition
Falcon Beauty Contest

The Falcon Beauty Contest

for captive-bred falcons will
be developed into a major
event. This competition aims
to attract more participants
and viewers while enhancing
the importance of falcons as
an integral part of heritage
and culture. The contest will
feature a new format with
strong competition for the
most beautiful and best
falcons, offering valuable
prizes to the winners.

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 Upcoming Edition
Heritage Competitions

An interactive heritage
competition will be organised at
the exhibition theater, allowing
all visitors and families to
participate. The competition will
aim to promote engagement
with Emirati heritage and provide
an enjoyable and educational
atmosphere for all family
members during the exhibition.
Coordination will be done with
media sponsors for live coverage,
enabling a wider audience to
follow and engage with the event.

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 Upcoming Edition
Arabian Horse Beauty
Contest
In coordination with partners
and supporters in the equestrian
sector, the Arabian Horse Beauty
Contest aims to showcase the
beauty of distinguished horse
breeds, reflecting the rich
equestrian heritage of the UAE.

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 Upcoming Edition
Activities and Events

We aim to diversify and develop

activities to provide a unique
experience that meets the
interests and aspirations of all
visitors, focusing on innovative
programs and ideas to increase
audience engagement and
enhance the exhibition’s value as
a main destination for heritage,
culture, and environment
enthusiasts.

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 Upcoming Edition
Exhibition History
A specialized exhibition documenting the history of the Abu Dhabi
International Hunting and Equestrian Exhibition since its inception in
2003 will take visitors on a visual and auditory journey through images,
videos, and statistics. This will highlight the exhibition›s growth, media
coverage, and key milestones. Content will be collected from the
exhibition›s archives, national archives, local and international media,
past exhibitors, photographers, and journalists.

Historical Photos: Displaying snapshots from previous editions,

showing the growth and development of the exhibition.

Videos: Showcasing special moments from past events.

Statistics: Information on exhibition space, number of exhibitors,

participating countries, and visitor numbers.

Media Coverage: Displays featuring headlines from local and

international media about the exhibition.

Audience Engagement: An interactive platform allowing visitors to

share their opinions on the exhibition
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 For booking and sponsorship enquiries
please contact :

Khaled Taha Bilal Adada

Sales Manager Sales Executive
+971 (0)50 908 1859 +971 (0)50 256 6027
khaled.taha@adnec.ae bilal.adada@adnec.ae

adihexsales@adihex.com
www.adihex.com

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