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fyntra

Fyntra, the largest online clothing company in the USA, is evaluating whether to focus on its mobile app or website to optimize sales, with the potential drastic measure of shutting down the website. The company seeks to establish correlations among various data parameters to make an informed decision, using a dataset of approximately 500 records. The ultimate goal is to increase profits by identifying the optimal sales channel through various computational analyses and visualizations.

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22btcse067
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10 views2 pages

fyntra

Fyntra, the largest online clothing company in the USA, is evaluating whether to focus on its mobile app or website to optimize sales, with the potential drastic measure of shutting down the website. The company seeks to establish correlations among various data parameters to make an informed decision, using a dataset of approximately 500 records. The ultimate goal is to increase profits by identifying the optimal sales channel through various computational analyses and visualizations.

Uploaded by

22btcse067
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Case Study

Domain – Retail/Fashion

focus – Optimize sales

Business challenge/requirement

Fyntra is the largest online clothing company in USA. It sells clothing online, but
they also have in-store style and clothing advice sessions. Customers come into
the store, have sessions/meetings with a personal stylist, then can go home and
order either on a mobile app or website for the clothes they want.
Company wants to decide whether to focus the effort on mobile app experience
or its website. As a drastic measure it is also evaluating to shut down the website.
You as a ML expert in the team will help the company make the right decision
Key issues
Clearly establish a correlation among the parameters supplied in data

Considerations
NONE

Data volume
Approx 500 records – file FyntraCustomerData.csv (All data is fake so do not
worry about privacy)

Additional information
- NA

Business benefits
Increase in profits as the focus on the optimal sales channel will result into the
higher top line and the higher bottom line
1. Compute -- Use seaborn to create a jointplot to compare the Time on
Website and Yearly Amount Spent columns. Is there a correlation?
2. Compute – Do the same as above but now with Time on App and Yearly
Amount Spent. Is this correlation stronger than 1st One?
3. Compute -- Explore types of relationships across the entire data set using
pairplot . Based off this plot what looks to be the most correlated feature
with Yearly Amount Spent?
4. Compute – Create linear model plot of Length of Membership and Yearly
Amount Spent. Does the data fits well in linear plot?
5. Compute – Train and Test the data and answer multiple questions -- What
is the use of random_state=85?
6. Compute – Predict the data and do a scatter plot. Check if actual and
predicted data match?
What is the value of Root Mean Squared Error?

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