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Tv9 BARC

Gautam Sarkar from TV9 Bangla raised concerns about abnormal time spent metrics for Kolkata TV, comparing data from weeks 13 and 14. He requested an analysis of the contribution of top households to overall time spent and how this compares to TV9 Bangla and the genre as a whole. The aim is to determine if there are any irregularities or illegal interventions affecting the viewership data.

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Sameer Vats
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18 views2 pages

Tv9 BARC

Gautam Sarkar from TV9 Bangla raised concerns about abnormal time spent metrics for Kolkata TV, comparing data from weeks 13 and 14. He requested an analysis of the contribution of top households to overall time spent and how this compares to TV9 Bangla and the genre as a whole. The aim is to determine if there are any irregularities or illegal interventions affecting the viewership data.

Uploaded by

Sameer Vats
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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sushant.

chaturvedi

From: gautam sarkar <gautam.sarkar@tv9.com>


Sent: 13 May 2022 15:38
To: 'sushant.chaturvedi'; 'Company Secretary'
Subject: FW: Anomaly in Kolkata TV ATS

FYI

From: gautam sarkar <gautam.sarkar@tv9.com>


Sent: 14 April 2022 16:12
To: 'ceo@barcindia.co.in' <ceo@barcindia.co.in>
Cc: 'saptadipa.ghosh@barcindia.co.in' <saptadipa.ghosh@barcindia.co.in>; 'RDS' <dhanasekar.r@tv9.com>
Subject: Anomaly in Kolkata TV ATS

Dear Sir,

We have few queries about Kolkata TV time spent, which are as follows.

Time spent of Kolkata TV (WK 14): Time spent of Kolkata TV (WK 13):
WU- 16.13 WU- 16.51
WR- 10.43 WR- 11.10
WB Below 75L- 9.09 WB Below 75L- 9.33
Kol- 22.24 Kol-23.05

The time spent in Kol seems to be abnormal.

It is important to understand if the time spent in Kol of Kolkata TV is uniform across all household in Kolkata or not ? In
other words

1. What percentage do the top 1% households in Kolkata contribute to the overall time spent ?

2. Similarly, what percentage do the top 5%, top 10%, 20% and top 50% of the time spent households contribute
to the overall time spent ?

3. How do these percentages in questions no 1 and 2, compare with a similar slicing of time spent of TV9 Bangla
and the Genre as a whole ?

These answers may possibly help you to understand if there are any illegal interventions at the ground level.

In June-July 2020 when TV9 Bharatvarsh was surging, competitors levelled unfounded allegations of manipulation by us.
After a thorough investigation, BARC ruled out foul play and ratified that TV9 Bharatvarsh’s surge was uniform across all
sample homes. This was logical because the channel had just recently been revamped with a brand new FPC supported
by a massive marketing and distribution effort. So, it is important to understand the time spent of Kolkata TV is
uniformly distributed across Kolkata.

I am aware BARC has tried and tested processes to sniff out anomalies. The process of analysis I have requested above
may help BARC fool proof its processes further.

1
Requesting a quick and point-wise response from you.

Sincerely,

Gautam Sarkar,

Business Head,

TV9 Bangla

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