Lecture 7 Communications Skills
Uploaded by
Obote DanielLecture 7 Communications Skills
Uploaded by
Obote DanielLecture 7: The Internet and Web Communication
4.0 Introduction to the Internet and Web Communication
In the modern information age, the Internet and Web communication have transformed how
people interact, access information, and conduct business or academic activities. These
technologies form the backbone of global connectivity, enabling instantaneous communication
and unlimited access to knowledge.
Although many people may define the Internet differently depending on their region, experience,
or technical literacy, its essential function remains the same: linking millions of computers and
users across the globe into a dynamic, interactive network.
4.1 Understanding the Internet
The Internet is a global network of interconnected computers that communicate through
standardized protocols. It allows users to share resources, transfer data, and access various
services, such as:
Email
Newsgroups
File sharing
Instant messaging
Online databases and libraries
Unlike traditional media, the Internet supports two-way communication, giving users the power
to generate content, share opinions, and interact across borders and cultures.
Internet Use in Daily Life
Sending and receiving emails
Downloading documents or media files
Participating in online forums or discussion groups
Accessing cloud-based applications or platforms
Conducting online research for academic or personal needs
The Internet is not just a tool—it is a digital ecosystem that integrates work, education,
entertainment, and communication.
4.2 The World Wide Web (WWW)
The World Wide Web, often referred to as the Web, is a major component of the Internet. It is
a system of interlinked hypertext documents accessed via browsers (e.g., Chrome, Firefox,
Safari).
Key Features of the Web:
Multimedia integration (text, images, audio, animation, and video)
User interactivity (comments, feedback forms, surveys)
Easy navigation through hyperlinks
Rich user interface (design, layout, color, graphics)
A website is a collection of related webpages hosted on a web server. Each webpage can contain
text, images, videos, links, and interactive content.
Common Web Uses:
Reading global news
Shopping or banking online
Watching tutorials or educational content
Browsing digital encyclopedias or libraries
Booking travel or medical appointments
“Surfing the web” refers to the activity of navigating from one site to another in search of
information or entertainment.
4.3 Advantages of Internet and Web Communication
The rapid adoption of Internet-based communication has led to numerous benefits:
1. Free Flow of Information
Encourages open access to knowledge
Breaks down national or institutional barriers
2. Reduced Governmental Control
Internet technology makes it difficult for state actors to regulate content fully
Promotes digital democracy and freedom of speech
3. Convenience and Speed
Information can be shared in real-time across continents
Reduces the cost and time associated with traditional media
4. Interactive Engagement
Allows audience participation through comments, likes, shares, and messages
Facilitates dialogue between senders and receivers, unlike passive mass media
4.4 Bottlenecks to Internet Communication
Despite its many strengths, Internet-based communication also faces several limitations or
bottlenecks, especially in developing contexts:
1. Access Barriers
Not all regions or individuals have stable, affordable Internet connections
2. Language Barriers
Much of the content on the web is in dominant languages like English, excluding non-
speakers
3. Cost
High subscription rates, data charges, and equipment costs limit access for some
4. Reliability of Information
Misinformation and unverified content are common; users must verify credibility
5. Technical Expertise
Using advanced Internet tools or platforms may require special training
6. Demographic Constraints
Older adults or rural populations may lack exposure or comfort with web-based tools
The Internet is still often used more for private, interpersonal communication than for
formal or collective purposes in some areas
4.5 Issues to Watch Out for in Internet Communication
Given the open and decentralized nature of the Internet, users must be cautious and critical of the
information and interactions they engage with. Key issues include:
1. Source Credibility
Not all websites or contributors are trustworthy. Always check for author credentials,
publication dates, and institutional backing.
2. Hidden Motives
Be aware of bias, propaganda, or manipulative content disguised as news or factual
information.
3. Ethical Considerations
Many websites track user data without consent
Content is often reproduced without proper citations or permission
4. Representation and Inclusivity
Online platforms can amplify certain voices while marginalizing others
5. Security Risks
Cybersecurity threats such as phishing, malware, and data theft are real concerns
Always use secure connections, update passwords, and avoid suspicious links
Conclusion
The Internet and Web communication have dramatically reshaped the world—opening up new
opportunities for learning, expression, commerce, and connection. However, as powerful as these
tools are, they demand critical engagement. Users must be mindful of ethical implications,
credibility of sources, and technical limitations.
Learning how to navigate, evaluate, and ethically use the Internet and Web is now a
fundamental skill in education, work, and daily life.