206 unit 1
206 unit 1
COMMUNICATION – CONCEPT
Definition:
Communication is the process of exchanging information, thoughts, ideas, feelings, and understanding between
individuals or groups through mutually understood symbols (verbal, non-verbal, or written).
1. Two-way Process: It involves both a sender and a receiver. The sender transmits the message, and the
receiver interprets it and gives feedback.
2. Dynamic and Continuous: Communication is ongoing. It doesn’t stop after one message – it evolves
based on feedback and responses.
3. Purposeful: Every communication has a purpose – to inform, persuade, entertain, or build relationships.
4. Contextual: It depends on the context – cultural, social, physical, and psychological settings influence
communication.
1. Verbal Communication:
2. Non-Verbal Communication:
3. Visual Communication:
Elements of Communication:
Importance of Communication:
The communication process is the sequence of steps through which a message is transmitted from a sender to a
receiver and feedback is provided. It ensures that the message is properly delivered, understood, and responded
to.
1. Sender (Source):
2. Message:
3. Encoding:
o The sender translates thoughts or ideas into a form (words, signs, symbols) that can be
understood by the receiver.
4. Channel (Medium):
o Examples: Spoken words, written documents, emails, phone calls, or video chats.
5. Receiver:
6. Decoding:
o The receiver translates or interprets the sender’s message back into thoughts.
7. Feedback:
o It helps the sender know if the message was received and understood correctly.
8. Noise (Interference):
o Examples: Loud background noise, poor internet connection, unclear language, emotional
distractions.
↑ ↓
[Noise/Interference]
Example:
Imagine a manager (Sender) telling an employee (Receiver) about a new deadline via email (Channel).
The employee replies, “Understood, will submit by the new date.” (Feedback)
Principles of Communication
The principles of communication are essential guidelines that help ensure messages are clearly understood and
effectively delivered. These principles are often referred to as the 7 Cs of Effective Communication, along
with a few other key concepts.
1. Clarity
Example: Instead of saying, “Commence the operations,” say “Start the work.”
2. Conciseness
Example: Say “We need the report by Friday,” instead of “We would be grateful if you could send the report
by the end of the week, preferably Friday.”
3. Completeness
The message should include all necessary information for understanding and action.
Example: “Please submit the form by April 25, 2025, along with a copy of your ID.”
4. Concreteness
Example: “Sales increased by 15% in Q1” is more concrete than “Sales were good.”
5. Correctness
Example: Check that names, dates, and statistics are accurate before sending a message.
6. Courtesy
Example: Use “Thank you for your time” instead of “I expect a reply soon.”
7. Consideration
Adaptability: Modify the message format or language based on the situation or receiver.
In Summary:
Applying these principles makes communication effective, efficient, and professional, reducing
misunderstandings and enhancing relationships.
7 Cs of Communication:
Clarity
Conciseness
Completeness
Concreteness
Correctness
Courtesy
Consideration
Conciseness Keep it brief and avoid wordiness “I agree” instead of “I am of the opinion that I agree.”
Completeness Include all needed info “Submit with ID and signature by April 25.”
Correctness Use correct grammar and facts “The meeting is at 2 PM on April 20, 2025.”
Courtesy Be polite and respectful “Could you kindly review this by tomorrow?”
Keep the receiver’s viewpoint in Use formal tone for a client, casual tone for a
Consideration
mind teammate.
Types of Communication
Communication can be classified in several ways based on different criteria such as mode, direction, style, and
channels. Here's a detailed breakdown:
a. Verbal Communication
Types:
b. Non-Verbal Communication
o Eye contact
o Tone of voice
c. Visual Communication
a. Upward Communication
b. Downward Communication
d. Diagonal Communication
a. Formal Communication
b. Informal Communication
c. Grapevine Communication
Informal and unofficial flow of information within an organization.
Example: Hearing about a company policy change through coworkers before it's officially announced.
Summary Table:
Informal Casual chats, group messages Build relationships, share quick info
Here are sample formats/examples for each type of communication listed under Types of Communication:
1. Verbal Communication
“Good morning, team. Today, we’ll be discussing the progress of the marketing campaign. Please share updates
on your assigned tasks. Also, don’t forget the revised deadline is next Friday, April 25th.”
Please find attached the monthly sales report for March 2025. Let me know if you need any further analysis.
Regards,
Sneha Rao
Sales Executive
2. Non-Verbal Communication
During a presentation, the speaker maintains eye contact, smiles gently, and uses open hand gestures to
emphasize key points.
Smile = friendliness
Nodding = agreement
3. Visual Communication
Bars:
Jan: ₹20,000
Feb: ₹25,000
Mar: ₹30,000
Interpretation: Continuous growth trend shown through increasing bar height.
4. Upward Communication
To: Manager
From: Team Member
Date: 18 April 2025
Subject: Weekly Progress Report
Tasks Completed:
Pending:
5. Downward Communication
Memo
To: All Department Heads
From: General Manager
Date: 18 April 2025
Subject: Submission of Q1 Reports
Please submit your department’s Q1 performance reports by 24 April 2025. Delay in submission will affect
annual consolidation.
Regards,
General Manager
6. Horizontal Communication
Hey Ajay,
Can we sync up tomorrow morning to finalize the slides for Friday’s presentation? Let me know a convenient
time.
Thanks,
Neha
7. Diagonal Communication
Dear IT Team,
We request temporary access to the design software for our interns in the marketing department for two weeks.
Kindly set this up at the earliest.
Regards,
Arvind Kumar
Marketing Supervisor
8. Formal Communication
To:
The Manager,
ABC Pvt. Ltd.,
Hyderabad
Dear Sir/Madam,
We are interested in your line of eco-friendly packaging and request a quotation for bulk orders. Kindly send
the details at the earliest.
Thank you.
Yours sincerely,
Rajesh Mehta
Purchase Officer
XYZ Enterprises
9. Informal Communication
“Hey Suresh! Can you email me the updated design file by tonight? Need it for tomorrow’s presentation.
Thanks!”
“I heard the company is planning to launch a new branch in Pune next quarter. Not sure if it’s official yet
though.”
INTERPERSONAL COMMUNICATION
Interpersonal communication is the process of exchanging information, ideas, feelings, and meaning between
two or more people through verbal and non-verbal methods. It is essential for building relationships in both
personal and professional life.
1. Face-to-face interaction: Usually occurs in person, but can also be over the phone, video calls, etc.
3. Use of verbal and non-verbal cues: Tone, facial expressions, body language, etc., are all important.
4. Purpose-driven: Can be used to inform, persuade, motivate, build relationships, or solve problems.
Group Communication Within a team or group setting Team discussions or brainstorming meetings
1. Active Listening: Paying attention to what the other person says without interrupting.
5. Respect and Openness: Maintaining mutual respect and being open to dialogue.
Example Situation:
Employee: “I’m having difficulty meeting the deadline due to resource constraints.”
Manager: “I understand. Let’s look into reallocating some support. Thanks for bringing this up early.”
Here, the employee communicates clearly, and the manager listens, shows empathy, and provides constructive
feedback — all elements of effective interpersonal communication.
A "gateway" to effective interpersonal communication refers to key entry points or skills that help open,
improve, and maintain healthy communication between individuals. These gateways remove barriers and build
trust, understanding, and connection.
1. Active Listening
Example: Nodding and saying “I see” or “Can you explain that further?”
2. Empathy
Example: “I can imagine how frustrating that must have been for you.”
3. Open-mindedness
Example: Instead of “I might be able to look into that,” say “I will check and get back to you by tomorrow.”
5. Constructive Feedback
Example: “This part worked well. One suggestion is to try adding more examples.”
Use polite language and respect the other person's time and views.
Helps reduce conflict and build rapport.
Example: “Thank you for your input, let’s consider both perspectives.”
Example: Smiling while greeting someone; keeping an open posture while speaking.
8. Emotional Regulation
In Summary:
Listen actively
Show empathy
Speak clearly
Barriers to communication are obstacles that can hinder the effective exchange of messages between individuals
or groups. These barriers can occur at any stage of the communication process and can distort or even prevent
understanding. Here are some common types of communication barriers:
1. Linguistic Barriers
Definition: Problems arising due to language differences, vocabulary, or the complexity of language.
Examples:
o Using technical jargon or complex words that the listener doesn’t understand.
2. Psychological Barriers
Definition: Mental or emotional factors that affect communication, such as stress, fear, or attitudes.
Examples:
Solution: Foster a positive, open environment where individuals feel comfortable communicating without
judgment.
3. Interpersonal Barriers
Examples:
Solution: Build strong relationships based on mutual respect and trust, and practice active listening.
4. Cultural Barriers
Examples:
Solution: Educate yourself on cultural differences and be aware of diversity when communicating.
5. Physical Barriers
Examples:
Solution: Ensure a quiet and suitable environment for effective communication and use technology
appropriately.
6. Organizational Barriers
Definition: Issues within the structure or hierarchy of an organization that affect communication.
Examples:
Solution: Promote a culture of open communication, and ensure there are clear and accessible channels for
information exchange.
7. Technological Barriers
Examples:
Solution: Ensure proper training on communication tools and ensure access to reliable technology.
Foster a positive
Psychological Emotional or mental factors Stress, biases, prejudices
environment
Linguistic barriers are communication obstacles that arise due to language differences, vocabulary issues, or
the way language is used. These barriers can lead to misunderstanding, misinterpretation, or a complete
communication breakdown between sender and receiver.
1. Language Differences:
o Strong accents or unclear pronunciation can make spoken messages hard to understand.
Delays in decision-making
Strategy Description
Strategy Description
Example Scenario:
Problem: An English-speaking supervisor gives instructions to a Telugu-speaking worker, who doesn’t fully
understand.
Solution: The supervisor uses simple English, gestures, and visual instructions, and provides a Telugu
translation to ensure clarity.
Background:
XYZ Electronics is a growing electronics company in Hyderabad with a multilingual workforce — including
employees who speak Telugu, Hindi, English, and Tamil. The company recently launched a new production
line and hired technicians from other states, including some North Indian workers who were not fluent in
Telugu or English.
Problem:
The production supervisor, Mr. Ramesh, communicated important safety instructions in Telugu during
a morning briefing.
Some workers from Bihar and Uttar Pradesh, who only spoke Hindi, could not fully understand the
instructions.
As a result, one of the new workers operated a machine incorrectly, causing a minor electrical fault and
halting production for over an hour.
Language Difference: Instructions were delivered only in Telugu, excluding workers who understood
only Hindi.
No Visual Aids or Written Guides: Safety instructions were not provided in a written or visual format
for reference.
No Feedback Mechanism: Workers didn’t feel comfortable asking for clarification due to language and
cultural hesitations.
Consequences:
Lower Employee Morale: The affected worker felt blamed and demotivated.
Solution Implemented:
1. Multilingual Safety Manuals: Manuals were prepared in English, Telugu, and Hindi.
2. Bilingual Supervisors: Hindi-speaking team leads were appointed to assist North Indian workers.
3. Use of Pictograms: Safety signs and instructions were displayed using universally understandable
symbols and images.
4. Feedback Training: Supervisors were trained to encourage questions and check understanding.
Result:
Improved Understanding: All employees could now access and understand critical instructions.
Reduced Errors: Miscommunication-related issues decreased significantly.
Boosted Confidence: Workers felt included and valued, improving team morale and productivity.
Conclusion:
This case shows how linguistic barriers can have real operational consequences, and how simple
communication strategies like translation, visuals, and inclusive practices can improve understanding and
efficiency in a diverse workplace.
Psychological Barrier
Psychological barriers are mental or emotional factors that hinder effective communication. These barriers
originate from the mindset, emotions, attitudes, or mental health conditions of either the sender or receiver.
They can distort the message, cause misinterpretation, or even lead to complete communication
breakdown.
3. Lack of Confidence:
o Preconceived notions or bias against a person, group, or topic can block understanding.
5. Emotional State:
o Anger, sadness, or excitement can interfere with the ability to listen or speak objectively.
6. Closed Mindset:
Misinterpretation of messages
Poor workplace relationships
Strategy Description
Empathy and Active Listening Understand others’ emotions and respond appropriately.
Training and Awareness Conduct soft skills training to improve communication attitudes.
Example Scenario:
Situation: A team member is consistently quiet during meetings and avoids eye contact.
Problem: They fear being judged for their ideas due to a previous incident where they were mocked.
Solution: The manager speaks privately with the individual, assures them of their value, and encourages small
contributions during meetings. Over time, the employee begins to participate more actively.
Background:
GreenTech Solutions was working on a critical client project. The development team consisted of freshers and
experienced developers. One junior developer, Megha, was consistently quiet during meetings and rarely asked
questions or shared ideas, even when prompted.
Problem:
Megha was assigned to a module that required coordination with a senior developer.
She misunderstood the requirements but did not ask for clarification due to fear of appearing
incompetent.
As a result, her module was incompatible with the rest of the project.
Past Experience: In a previous meeting, her suggestion was dismissed casually, reducing her
confidence.
Consequences:
Potential Talent Loss: Risk of losing a promising employee due to poor communication climate.
Solution Implemented:
1. One-on-One Meeting: Project lead met with Megha to understand her hesitation.
2. Mentorship Program: Each junior was paired with a senior for regular guidance.
4. Meeting Restructure: Rotational speaking turns and open-floor Q&A added to meetings.
Results:
Conclusion:
This case shows that psychological barriers can have a serious impact on performance, but they can be
effectively addressed through a supportive environment, feedback, and structured communication. Overcoming
emotional hurdles is as important as technical skills in building a high-performing team.
Interpersonal Barrier
Interpersonal barriers arise when the relationship between individuals obstructs the flow of effective
communication. These barriers are rooted in personal attitudes, emotional conflicts, social status differences,
and lack of trust between the sender and receiver.
1. Lack of Trust:
o When people don’t trust each other, they tend to filter or distort messages.
2. Ego Clashes:
o Biases based on race, gender, age, or background can affect how messages are perceived.
5. Power Distance:
6. Inconsistent Behavior:
Frequent misunderstandings
Lack of collaboration
Strategy Description
Clarify Roles and Expectations Prevent role-based ego clashes and confusion.
Encourage Open Feedback Break power barriers by allowing everyone to speak up.
Problem:
Ravi, known for his authoritative tone, often dismissed Rina’s creative ideas. Over time, Rina felt undervalued
and avoided sharing her input. This led to a lack of innovation in the campaign designs.
Analysis:
Solution:
Result:
Rina’s ideas were implemented in the next campaign, which performed very well.
Cultural Barrier
Cultural barriers occur when people from different cultural backgrounds have different beliefs, values,
languages, communication styles, or customs that interfere with effective communication. These barriers can
cause misunderstandings, offense, or discomfort—especially in diverse, global workplaces.
1. Language Differences:
o Literal translations may not carry the same meaning in different cultures.
2. Non-verbal Misinterpretation:
o Gestures, eye contact, and body language may have different meanings across cultures.
o Preconceived ideas about other cultures can lead to bias and exclusion.
o Some cultures value flat structures; others adhere to strict hierarchical communication.
Strategy Description
Cultural Sensitivity Training Educate employees on global cultures and communication norms.
Use of Simple, Clear Language Avoid idioms and jargon that may not translate well.
Encourage Inclusive Practices Celebrate diverse festivals and acknowledge different traditions.
Hire Cultural Liaisons/Translators In global teams, they help bridge language and behavior gaps.
Practice Empathy Try to understand communication from the other person’s perspective.
German team, used to directness, assumed the project was progressing smoothly.
Cultural Conflict:
Solution:
Project leads from each side set clear expectations for status updates.
A structured feedback process was created using checklists and shared terminology.
Result:
Fewer misunderstandings.
Stronger collaboration.
Physical Barrier
Physical barriers are external, environmental factors that prevent or reduce the effectiveness of
communication. These barriers are not related to people’s attitudes or emotions but to tangible obstructions
that interfere with the message being received correctly.
1. Noise:
o Background noise (traffic, machinery, loud music) makes it hard to hear or concentrate.
2. Distance:
o Communicating over long distances without proper tools can distort or delay messages.
3. Poor Infrastructure:
4. Physical Discomfort:
Strategy Description
Minimize Noise Use noise-cancelling devices and conduct meetings in quiet areas.
Ensure Comfortable
Well-ventilated, well-lit, and ergonomic spaces improve focus.
Environments
Layout Redesign Open office designs and collaboration zones encourage interaction.
Regular Equipment Checks Maintain all devices and internet infrastructure regularly.
Problem:
Result: Online trainees missed key instructions and could not participate in group activity.
Solution:
Speaker trained to remain within range and engage online attendees directly.
Outcome:
Organizational Barrier
Organizational barriers are obstacles to communication that arise due to the structure, policies, culture, or
hierarchy of an organization. These barriers can disrupt the flow of information, cause delays, and lead to
misunderstandings between different levels or departments within a company.
1. Complex Hierarchy:
o Too many levels in the chain of command can delay or distort messages.
o If communication protocols are not defined, messages may not reach the right people.
4. Departmental Silos:
5. Ineffective Leadership:
o Important messages get lost when employees receive too many or filtered updates.
Strategy Description
Encourage Open Dialogue Create channels for upward, downward, and horizontal communication.
Use Internal Communication Tools Platforms like Slack, Teams, or intranets keep information flowing.
Problem:
All requests had to go through the project manager, who was handling multiple teams.
Solution:
Result:
IMPORTANCE OF COMMUNICATION
Effective communication is essential in every aspect of life, but it is particularly crucial in professional settings,
as it directly impacts productivity, relationships, and overall success. In business and organizations,
communication plays a key role in ensuring smooth operations, building a positive culture, and achieving
organizational goals.
1. Facilitates Decision-Making:
Clear communication ensures that decision-makers receive accurate and timely information.
Example: A marketing manager can only decide the strategy based on clear communication from the sales team
about customer feedback.
Communication is essential for sharing ideas, solving problems, and collaborating on projects.
Good communication creates a positive environment where employees work together effectively.
Example: A software development team can only succeed if designers, developers, and QA testers
communicate openly about requirements, progress, and testing.
3. Builds Relationships:
Example: Regular communication with clients about project progress strengthens client relationships and
increases the chance of future business.
Clear and concise communication reduces confusion and errors, leading to faster task completion.
Effective communication helps manage priorities and time, ensuring that everyone is aligned with the
same goals.
Example: An office with clear guidelines for communication avoids time wasted in meetings or emails going
back and forth with unclear instructions.
5. Conflict Resolution:
Open communication allows for addressing issues directly and resolving conflicts in a timely manner.
It prevents misunderstandings and helps maintain harmony in the workplace.
Example: If there is a disagreement between two employees, effective communication can help identify the
root cause and find a solution before it escalates.
6. Promotes Innovation:
Encouraging open communication leads to the sharing of ideas, which fosters creativity and innovation.
Example: A tech company thrives when its employees freely exchange ideas on improving existing products or
developing new ones.
Communication is essential for interacting with customers and meeting their needs.
Good communication helps in providing high-quality customer service and addressing issues promptly.
Example: Clear communication with customers about delivery times, product features, and support helps in
maintaining a positive brand image.
When communication is transparent and inclusive, employees feel valued and engaged.
It contributes to a positive work culture, which improves job satisfaction and reduces turnover.
Example: Regular feedback and recognition through communication can motivate employees to perform better.
It helps in managing transitions smoothly, whether it’s a new policy, technology, or market strategy.
Example: When a company introduces a new system, clear communication about the change and training helps
employees adapt without confusion.
Delays: Ineffective communication can lead to slow decision-making and project delays.
Disengagement: Employees and clients feel disconnected if they don't receive proper updates or feel
heard.
Loss of Opportunities: Without clear communication, businesses may miss key opportunities or fail to
act in time.
Frustration: Poor communication creates frustration among employees and clients, lowering morale.
Conclusion:
Organizational Communication
Organizational communication refers to the exchange of information within an organization, whether it's
between employees, departments, or external stakeholders. It encompasses all forms of communication within
the organizational structure and plays a pivotal role in the effective functioning and growth of the organization.
1. Internal Communication:
Upward Communication:
Downward Communication:
Horizontal Communication:
o Exchange of information between employees at the same level or within the same department
(e.g., team meetings, collaboration).
2. External Communication:
Involves the exchange of information between the organization and external stakeholders such as
customers, suppliers, investors, and the media.
Clear communication helps in setting expectations, defining roles, and outlining strategies for achieving
business objectives.
Example: A clear communication plan for launching a new product ensures all departments (marketing, sales,
distribution) are aligned with the launch date and target audience.
2. Enhances Productivity:
Effective communication ensures that employees understand their roles and responsibilities, reducing
confusion and inefficiencies.
Example: A project manager communicates the tasks, deadlines, and expectations clearly, helping team
members complete work efficiently.
3. Fosters Innovation:
Open channels of communication encourage employees to share ideas, which can lead to innovation and
continuous improvement.
Example: Regular brainstorming sessions where employees contribute ideas for process improvements can lead
to cost savings or product enhancements.
Employees who feel informed and included are more likely to be engaged, motivated, and productive.
Example: Regular town hall meetings where management shares company performance and future plans make
employees feel valued and part of the organization’s success.
5. Conflict Resolution:
Proper communication helps identify problems early on and provides a platform for resolving conflicts
effectively.
Example: When there is a misunderstanding between departments, open communication helps clarify roles and
expectations, thus preventing escalation.
6. Builds Relationships:
Positive communication strengthens the relationship between employees, managers, and stakeholders,
creating a collaborative environment.
Example: Team-building activities and feedback sessions create trust and improve interpersonal relationships
within teams.
1. Physical Barriers:
2. Cultural Barriers:
o Differences in cultural backgrounds, languages, and customs can lead to misunderstandings or
misinterpretations.
3. Emotional Barriers:
o Negative emotions, such as stress, anger, or frustration, can cloud judgment and prevent effective
communication.
4. Hierarchical Barriers:
o Rigid hierarchical structures can impede the free flow of communication, particularly upward
communication from lower-level employees to top management.
5. Information Overload:
o Too much information or excessive meetings can overwhelm employees, leading to confusion
and missed messages.
6. Lack of Feedback:
Define formal communication channels (e.g., emails, meetings, reports) and informal channels (e.g.,
team discussions, chats).
Leverage communication tools such as intranets, email, instant messaging, and video conferencing to
facilitate communication, especially in remote teams.
Create an environment where employees feel comfortable sharing their opinions, concerns, and ideas.
Feedback loops improve decision-making and problem-solving.
Ensure information is shared in a clear, honest, and timely manner. Transparency builds trust and
reduces rumors and gossip.
Adapt communication to the needs of the audience. Use clear, simple language when addressing diverse
groups with varying levels of expertise.
Real-Life Case Study:
Problem:
The marketing team was unaware of the delays in development, resulting in false promises made to
clients about the product’s release.
The development team was not informed about marketing strategies, leading to discrepancies between
product features and promotional materials.
Solution:
Horizon Tech implemented weekly cross-departmental meetings with clear communication of project
timelines, marketing plans, and potential roadblocks.
A shared digital dashboard was introduced to allow real-time tracking of project progress and updates
between teams.
Result:
The two teams became better aligned, resulting in fewer errors and improved client satisfaction.
The transparent communication helped manage client expectations and ensured timely product releases.
Conclusion:
Organizational communication is crucial for ensuring that information flows efficiently within and outside the
company. It aligns employees towards common goals, fosters innovation, and drives productivity. When
communication is hindered by barriers, it can have serious consequences for the organization. Therefore,
fostering a culture of open, transparent, and effective communication is essential for any organization’s success.