Nilkamal - Presentation Transcript
Nilkamal - Presentation Transcript
Nilkamal - Presentation Transcript
Our organization believes in providing its valuable customers with timely delivery of their ordered consignments. In addition to this, our ethical business practices, enable us in earning immense customer faith.
Our customers can avail from us a wide range of Mattress & Sleep Well that we procure from well known manufacturers. These are also known as alternating pressure mattress, that are used for placing over regular beds. Also, these are known for providing optimum comfort to the users. Also, our customers can avail these in customized specifications and at market leading prices from us.
We are engaged in offering Plastic Chairs under Brand names Kisan, Nil Kamal and Supreme. These have fine finish and manufactured using superior quality material. Also, these have stylish appeal, light in weight and comfortable to sit. Our customers can avail these at market leading prices only from us
Kisan Chair,nilkamal chairs ... Our organization believes in providing its valuable customers with timely delivery of ... We are engaged in offering Plastic Chairs under Brand names Kisan, Nil Kamal and Supreme. ... We also have the facility to offer these in customized specifications, as per the requirements of our customers Plastic chairs made from best quality materials for comfort and ... We offer the complete array of chairs at highly competitive price. more. ... Moreover, our plastic chairs are provided at customer friendly prices. more. ... Nilkamal Furniture ... from premier chairs, baby chairs, chair shells, dining tables, center tables
Nilkamal Presentation Transcript
1. Yogesh PatilYojana WagleVeena SawantPrasad TawadeAbhijit DeshmukhGirish Pawar Indias leading manufacturer2. WHAT IS NILKAMAL? & exporter of plastic A professionally run company with promoters who have amolded products. Total Income* exceeded Rs. 10,000collective experience of over five decades One of the first Indian companies toMillion in FY 2010, PAT - Rs. 521 Million launch stores catering to home dcor retail @home.
3. HISTORY & 1934 : Shri. Vrajal Parekh startACHIEVEMENTS OF NILKAMAL 1950: They buys windsormanufactring metal buttons in one machine factory 1956:machine to start plastic processing- calls company National Plastic 1964: NationalFirst plastic cut glass modeled is made for tea consumption 1981: Nilkamal plastic is individualplastic fully fledged into household items venture run by brothers Mr. Vaman & Mr. Sharad Parekh
1990: Nilkamal start 1984: Nilkamal start manufactring crates4. 1991: Nilkamal put plant in Western Maharashtramanufactring moulded furniture 1994: Thay becomes the officialat Sinnar also Nilkamal goes in public (BSE). supplier of crates to Coca-cola & 2000: they achieve ISO 9001:2000Pepsi. 2002: Nilkamal Put plantcertification by TUV: Germany for all its plant & joint venture subsidy in Bangladesh.
2005:Nilkamal Inaugurates @home: the complete home solutions stores5. with contemporary readymade knockdown wooden furniture & home accents. 2006:Nilkamal enter into joint venture with BITO Largertechnik Bittman Gmbh, 2007: Nilkamal cratesGermany to manufacture storage system in metal in India. & Bin preivate limited & stackwell marketing services private limited merges with Nilkamal result in enhanced financial strength, integrate operations & efficient management control & 2008:efficient use of infrastructure. @home division grabs the award Best Retailing Division & Visual Merchandising under the home improvement category by VM&RD retail design award by VM&RD.
2009:@home division grabs the award- retailer of the year under the6. home products & 2010:office improvement category by Asia Retail congress. the molded plastic furniture business of Nilkamal awarded Top Exporter of Plastic Furniture for the year 2008-09 by the plastic export promotion council & it has been accorded the status of Star Export House by the ministry of Commerce & Industry.
7. NILKAMAL MANAGEMENTNilkamal Limited A Compelling Business Story1) Diversified product profile across various segments; Wide CustomerBase2) Pan-India reach: Widespread Distribution Network & Manufacturingfacilities3) Established Brand Name4) Robust Internal Systems & IT infrastructure5) Focus on Product Design & Development6) Experienced Promoters & Management Team
They divide into 5 divisions1) Material handling8. NILKAMAL PRODUCTS crates2) Plastic molding furniture3) Company owned retail outlets4) Custom molding & OEM supplier for specific customers5) Service products for hospitality industrieso In furniture - Cabinets, Cupboard, Chairs, Dinning Tables, Sofa, Sets, Stools, Trolley, Centre Table, Multi purpose racks, Shoe racks, Planters etc. made of plastic in wide array of design & in attractive ways
Nilkamal Products are brand with ISO 90019. & ISO 14001 from TUV. Moulded Furniture Comprehensive product portfolio catering to needs of households & commercial establishments1) Chairs, stools, cabinets, dining tables, shoeracks, planters, etc.2) Value added furniture such as office seating solutions, storage solutions, ready to assemble furniture, designer chairs, etc.
10. Material Handling One-stop shop for material handling solutions CustomisedSpecialised items for automobile,pharma and hospitality sectors equipment like pallets, forklifts, electrical & manual stackers, hospitality products Lifestyle retail @home Maximizing the overall home furnishing A wide range of home dcor products includingexperience of customers furniture, soft furnishings, accessories & Free expertmodular kitchens advice on home interior using advanced 3-D software
A 25 Branches are spread across the country in India11. NILKAMAL MARKETS warehouse & office in Ajman Free Zone, UAE group turn over is in excess of Company sourcing most of the furniture from Indonesia,US $ 125 Million Malaysia, China & Turkey primarily into medium density fiber & particle board, the store will also stock a fair amount of rubber wood & glass pieces.
Sell 10 million molded chair per annum apart from other furniture12. items in India. Pioneers of13. @HOME NILKAMAL HOME DCOR BUSINESS :CHANGING SCENARIOS home dcor retailing focusing on home furniture, furnishings and accessories Maximizing the overall home furnishing experience of customers 1) Unique convenience to customers to select and buy coordinated furniture, furnishing and accessories all under one roof 2) Free interior planning services offered to customers using 3D imaging software
Setting very high product quality standards Products subjected to14. elaborate quality assurance tests in line with international standards: British Winner of severalStandard, Furniture Industry Research Association (UK). awards 1) Retailer of the Year 2009 award from Asia Retail Congress. 2) Best Retail Design & Visual Merchandising award under the Home Improvement category from VM&RD In Store Asia.
15. @HOME ALL FURNISHING REQUIREMENTSUNDER ONE ROOF Direct16. NILKAMALS STRENGTH Focused inroads across customer segments Strategic brandrelationships with customers for material handling business building activities for @home through print campaigns, out-of-home media, Wellwidespread catalogue distribution, etc Pan-India Distribution Reach established marketing and distribution network across businesses a)Facilitates deep market penetration and sharp insights on customer behavior b) Acts as entry barrier for new entrants and competition
High level of efficiency, control and cost17. Robust IT-infrastructure All manufacturing locationsmanagement in business operations through SAP-R3 linked to head office and warehouses, facilitating real time production All @home stores, distributionplanning, scheduling and materials management centers and central warehouse connected real time with each other and to head Strong supply chain management byoffice through SAP-IS retail software optimizing inventory levels at warehouses/ stores In-store device for quick Portable data terminals at @home stores,tracking and retrieval of products Facilitates efficientwhich are integrated with the SAP IS retail software tracking of inventory movement between the distribution centre and the stores
Manufacturing facilities and stores regularly18. Strong support systems subjected to internal audits, conducted by an in- house team as well as They actively track sales of various productsindependent external auditors across India to analyze trends, determine slow- moving items, and formulate various selling strategies for optimum inventory management Strong focus on Detailed study of target market undertaken before introductionproduct design Application specialists work closely with customers toof any new product Extensive use of specialized designcustomize solutions to suit their needs software such as AUTOCAD for designing products
Patent-holder for the process of19. Strong thrust on innovation manufacturing plastic furniture in dual colors, rendering a surface finish akin They also target developingto natural materials such as wood, granite, etc. innovative solutions for meeting the needs of industries where they do not have In-depth knowledge and capability for all manufacturing processesany presence All facilities arein the molded plastic industryCommitted to quality assurance Quality of products at @homeISO:9001 certified and follow 6-Sigma processes stores in line with global standards set by Furniture Industry Research Association(UK) and British Standard (UK)
NPLs extensive manufacturing infrastructure is ably supported by20. their wide and strong sales network, operating through 49 Regional Offices and 33 Warehouses spread across India. All the Nilkamal plants, warehouses and Nilkamaloffices are connected to the Head Office in real time by ERP, SAP-R3. is the undisputed leader in the Indian market for moulded plastic furniture, being the largest manufacturer and marketer of moulded plastic chairs in India, and probably worldwide. They manufacture and sell over 1.4 Million plastic moulded chairs in Indian markets, along with sofas as well as ready to assemble furniture too.
Nilkamal faces problem because of recession impact21. NILKAMALS WEAKNESS @home is made for the people of specific category only, which ultimatein world The furniture rangemake very difficult for Nilkamal to attract common man. start from Rs. 15000/- & Chain of Retailer getmaximum is above 1lakh. affected because of recession.
22. @HOME : STORES ACROSS THE INDIA Nilkamal faced competition from the many market player23. MARKETS THREATS This market player offeringlike VIP, durians, Supreme, Prince, Cello, Prima. Smallconsumer products at budget level, which is big problem for Nilkamal Players available in the markets which attract potential buyer which makes more People in markets are very less aware of creativitydifferences & they first look at their budget before entering @home