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EDA Case study

The document outlines Netflix's extensive content library and its goal to analyze a dataset of over 10,000 movies and TV shows to inform content production decisions and business growth strategies. It details the dataset's attributes and presents key analysis questions to guide the exploration of viewer preferences, content trends, and regional differences. The analysis will include data preprocessing, visualizations, and actionable recommendations for optimizing Netflix's content offerings.

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gdg.geu.himanshujoshi.01042005
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8 views2 pages

EDA Case study

The document outlines Netflix's extensive content library and its goal to analyze a dataset of over 10,000 movies and TV shows to inform content production decisions and business growth strategies. It details the dataset's attributes and presents key analysis questions to guide the exploration of viewer preferences, content trends, and regional differences. The analysis will include data preprocessing, visualizations, and actionable recommendations for optimizing Netflix's content offerings.

Uploaded by

gdg.geu.himanshujoshi.01042005
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Netflix, one of the most widely recognized media and video streaming platforms, offers a

vast library with over 10,000 movies and TV shows. As of mid-2021, Netflix boasts more
than 222 million subscribers globally. The platform provides a diverse array of entertainment
content, including movies and TV shows, each accompanied by details such as the cast,
directors, ratings, release year, duration, and genre.

Business Problem:

The goal is to analyze Netflix's content dataset to generate insights that can guide decisions
regarding the types of shows and movies to produce and explore opportunities to grow the
business across various countries. The analysis should provide data-driven insights, helping
Netflix tailor its content offerings based on emerging trends and global viewer preferences.

Dataset Overview:

The dataset consists of listings for all TV shows and movies available on Netflix, containing
key attributes such as:

• Show_id: Unique identifier for each movie or TV show.


• Type: Classification of the content as either a movie or a TV show.
• Title: Name of the movie or TV show.
• Director: Director(s) of the movie/show.
• Cast: Main actors featured in the movie/show.
• Country: Country of origin or production.
• Date_added: The date the content was added to Netflix.
• Release_year: The year in which the movie/show was originally released.
• Rating: TV rating for the movie/show.
• Duration: Length of the movie (in minutes) or the number of seasons for a TV show.
• Listed_in: Genre classification.
• Description: A brief summary of the movie/show.

Analysis Guidelines:

The analysis should focus on addressing several key questions that could help Netflix make
informed decisions about its content strategy:

• What types of content (genres, TV shows, movies) are most prevalent across different
countries?
• How has the release of movies evolved over the past 20-30 years?
• What are the differences between TV shows and movies in terms of production,
release patterns, and audience preferences?
• When is the best time to launch a TV show to maximize viewer engagement?
• How do various actors and directors contribute to the success of different types of
content?
• Has Netflix shifted its focus more toward TV shows over movies in recent years?
• What kind of content is most abundant in each country?

Key Evaluation Criteria:


1. Defining Problem Statement & Metrics: Clearly define the problem and explore the
basic characteristics of the dataset.
2. Data Preprocessing: Examine the shape of the data, the data types of each attribute,
and address any missing values or discrepancies. Convert categorical variables (e.g.,
country, genre) to appropriate data types. Provide a statistical summary of the data.
3. Non-Graphical Analysis: Generate value counts and identify unique values for key
attributes such as country, genre, and rating.
4. Visual Analysis:
o Univariate Analysis: Create visualizations such as histograms or distplots to
understand the distribution of continuous variables.
o Categorical Analysis: Use boxplots to analyze the distribution of categorical
data.
o Correlation Analysis: Employ heatmaps and pairplots to explore relationships
between variables.
5. Missing Value & Outlier Detection: Investigate missing values and potential outliers
in the dataset, and consider how they might be treated.
6. Insights:
o Provide observations based on both non-graphical and graphical analyses,
including an understanding of the ranges, distributions, and relationships
between variables.
o Offer commentary on univariate and bivariate plots to draw insights.
7. Business Insights: Identify patterns that could help Netflix make decisions about
content production, including content trends, viewer preferences, and regional
differences.
8. Recommendations: Provide actionable, easy-to-understand recommendations based
on the insights gathered. These should focus on practical, straightforward actions that
Netflix can take to optimize content offerings and grow its business. Avoid complex
technical language to ensure the recommendations are easily understood by business
executives.

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