Atlantic Case Write Up_vF
Atlantic Case Write Up_vF
In 1984, as one of the largest US-based ‘forest product’ manufacturers focusing on paper manufacturing
businesses, Atlantic Corporation (“Atlantic”) was considering whether to strengthen its packaging box business
by acquiring linerboard mills from Royal Paper. This memo is intended to discuss the strategic value of the
acquisition, as well as the underlying economics, and possible transaction options with recommendations.
Linerboard is the intermediate product in the goods packaging industry. The end product, corrugated
cardboard boxes, are used to pack over 90% of all good shipped in the U.S., and the demand is inelastic to the
economic cycle. Linerboard manufacturing requires high capital investment, which translate to slow growth
In 1984, the future outlook for linerboard industry was very positive due to forecasted economic
expansion. Linerboard and cardboard boxes sales were expected to rise by nearly 7%. With strong demand,
price was predicted to significantly to $320 per ton from $270, a 19% increase, and the industry-wide operating
rates were expected to reach 99% with little risk of decline in the near future. Such high utilization rates indicate
that prices would continue to rise, while maintaining a high profitability since the variable cost of producing
Strategic Evaluation
The acquisition of linerboard mill from Royal Paper would be a very valuable strategic move for Atlantic,
if achieved at a desirable transaction price. Atlantic’s overall strategic goal is to enhance its firm-wide
linerboard production capacity in anticipation of greater future demand. Currently, 70% of Atlantic’s operating
profits stems from home construction material business, which is highly sensitive to the health of the domestic
economy. Enhancing linerboard production will help to offset this cyclical nature and add stability to the firm’s
ones. Although Royal Paper’s mill would need further capital commitment to convert the kraft capacity to
linerboard capacity, the facility had already been optimized for this conversion with existing linerboard capacity
ready for immediate production. Building a new facility would cost $750 million and require two years before
generating output. The acquisition will save Atlantic significant amount of time and resources, shorten the
cycle of return on capital with an up-and-running cash inflow, thus reducing investment risk.
From a competitive and profitability standpoint, Atlantic might face serious challenges in the future
without this acquisition. From an operational perspective, Atlantic’s existing linerboard mill in Ohio can only
produce 780 ton/day, leaving a 150,000-ton gap of input for its box plants. As market demand rises, linerboard
prices are forecast increase and become increasingly unavailable, which would severely erode the company’s
operating margin. Additionally, Royal Paper’s Montecillo mill’s national footprint would enable Atlantic’s box
Transaction Analysis
The primary assumption for the transaction analysis is that Atlantic’s acquisition move can be justified
given their limited current production levels and excess demand in the linerboard industry; more specifically,
the small market share (4%) that would be achieved by Atlantic would not hinder its ability to sell even with
price increases. Additionally, the high utilization rates (90%+) justify Atlantic’s increase in production levels to
meet consumer demand. Production levels, while growing, are forecasted at a slower pace than the previous
year (6.71% vs. 10.42%), which would balance out the additional capacity created by Atlantic’s acquisition.
One of the key assumptions of the valuation is the forecasted price increase from $270 to $320 for 1984. It
is agreed that there must be an increase in price due to the strong demand and limited supply expected in 1984.
The question centers on the rate of price increase, which is over 18%. The caution derives from the fact that the
market for linerboard sales and profits tend to respond less quickly and less directly to economic shifts. This
should cause concern given that prices have decreased over the past 6 years at rates much smaller than the
expected increase. However, given that expectations of utilization are expected to be near 100% and that box
sales are predicted to rise nearly 7%, there is evidence to support that increased demand will support a price
Based on the above forecasts, Atlantic should be willing to pay up to $350 million less transaction costs,
depending on the level of debt financing Atlantic can raise without endangering its current BBB rating. The
level of debt financing has a positive effect of lowering the WACC for the project because of the lower cost of
debt and implied tax shield benefit. If Atlantic were confident that it could maintain its BBB rating at its current
debt percentage of book capital at 43%, the valuation range is up to c. $358 million. Value assigned after 1993
should extend for 5 years, or the remaining life of the project, with no terminal value thereafter. Key
assumptions during this extended forecast period include a 5% continued increase in unit price, no additional
We valued the target assets using DCF analysis initially based on Atlantic Corp’s assumptions, with
concerns about two key assumptions that affect free cash flows: Price Per Ton and Capex. We were conscious
of the bullish price increase starting with 18.5% per year to a plateau of 5% after the first eight years. We also
assumed that the same 5% increase in price would maintain after 1993 given the 15-year economic life of the
mill and box plants, but also included a less bullish scenario starting with 10% price per ton growth to a plateau
It is unknown that if the planned Capex includes any contingency buffer for unforeseen expenditures. Also,
Atlantic assumes that no additional Capex will be necessary after 1993 for the 5 remaining years of economic
life. Any unforeseen expenditures, especially in the early years of the project, would directly impact free cash
Based on Halloran’s cash offer of $319 million, the appropriate discount rate for the bank loan plus
common equity issuance option is c. 13.78%. To protect Atlantic’s bond rating at BBB, we conservatively
assumed that the level of debt issuance as a percentage of book capital should be capped at 41%, resulting in a
debt issuance capacity of $89.5 million. The remaining amount of $229.5 million would be funded through the
issuance of 8.2 million shares with net proceeds of $28 per share. Cost of debt is estimated to be 10.75%, which
inherently assumes that Atlantic would be able to refinance at the same interest rate throughout the life of the
project. Cost of equity is estimated using the CAPM model, with the equity beta derived from the anticipated
debt-to-equity ratio and median asset beta from Atlantic and its major comparables. The market risk premium is
estimated to be 7%, and the risk-free rate is the YTM of US 30-year Treasures at 8.5%.
Analysis of the debenture option requires an APV analysis due to the 5-year grace period. According to the
APV analysis, although a 5-year grace period seems attractive on surface, it reveals that due to the accrual of
interest during that period without actual interest payments, Atlantic essentially would have to forego the tax
shield benefits for the first 5 years of the project. Because of the effects of discounting, the tax shield benefits
after Year 5 are minimized. Comparatively, the bank loan option allows Atlantic to instantly enjoy the benefits
of the tax shield; however, cash flows during the initial years of the project would be lowered due to debt
servicing.
Recommendations
Being more conservative with all the assumptions and to avoid the winner’s curse, we would recommend
to acquire Royal Paper’s linerboard and box mill operations at a price range up to $335 million less transaction
costs. In particular, it is worth noting that the assumptions are less aggressive in terms of long-term unit price
growth and ability to secure debt financing while maintaining Atlantic’s current bond rating.
In addition, since this is an asset acquisition, there are no tax concerns from an acquirer’s perspective. A
price above $319 million is viewed as sufficiently substantial to incentivize Royal Paper to sell the target assets,
despite the selling firm being liable for any gains on the asset sale.
Annual capacity ('000 tons) 661.0 699.0 747.0 747.0 747.0 747.0 747.0 747.0 747.0 747.0 747.0 747.0 747.0 747.0 747.0
Utilization rate 95.0% 93.0% 93.0% 95.0% 95.0% 95.0% 95.0% 95.0% 95.0% 95.0% 95.0% 95.0% 95.0% 95.0% 95.0%
Production rate('000 tons) 628.0 650.1 694.7 709.7 709.7 709.7 709.7 710.0 709.7 709.7 709.7 709.7 709.7 709.7 709.7
Price per tonb 320.0 360.0 400.0 410.0 430.0 452.0 475.0 498.0 522.9 549.0 576.4 605.2 635.4 667.1 700.4
YoY Increase 18.5% 12.5% 11.1% 2.5% 4.9% 5.1% 5.1% 4.8% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0% 5.0%
Mill sales ($ millions) 201.0 234.0 277.9 291.1 305.3 320.9 337.3 353.6 371.3 389.8 409.0 429.5 450.9 473.4 497.0
Cash costs($ millions)b 160.3 176.1 194.2 211.3 221.5 232.7 244.2 256.4 269.2 282.8 296.8 311.6 327.1 343.5 360.6
Operating profit margin 79.8% 75.3% 69.9% 72.6% 72.6% 72.5% 72.4% 72.5% 72.5% 72.6% 72.6% 72.6% 72.6% 72.6% 72.6%
Operating profit before depreciation and taxes 40.7 57.9 83.7 79.8 83.8 88.2 93.1 97.2 102.1 107.0 112.3 117.9 123.8 129.9 136.4
WACC 13.78%
Valuation $332.97
Exhibit 2: WACC Estimate and Comparable Asset Beta Analysis
WACC Calculation
Source of funds assumptions
Total price $ 319.0
Debt $ 89.5
Equity $ 229.5
WACC 13.78%
Cap at Market
Company Name Equity Beta No. of Avg stock % debt % common Debt Equity EV Asset Beta
shares (mn) price
Atlantic Corp 1.35 107.1 27.0 35% 65% 1,557.7 2,892.9 4,450.5 1.00
Stone Container 1.15 14.1 33.0 45% 55% 380.8 465.4 846.2 0.75
Champion Int'l 1.40 67.2 25.0 40% 60% 1,120.2 1,680.3 2,800.5 0.98
Union Camp 1.10 24.4 71.0 29% 71% 707.7 1,732.7 2,440.4 0.87
International Paper 1.15 53.3 53.0 25% 75% 940.8 2,822.4 3,763.1 0.95
Royal Paper 1.25 39.3 30.0 40% 60% 785.7 1,178.6 1,964.3 0.88
Mean 0.91
Median 0.91
Exhibit 3: APV Analysis of Both Debt Scenarios
1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998
Free Cash Flows $ 12.8 $ 10.2 $ 24.9 $ 60.4 $ 65.8 $ 69.5 $ 73.4 $ 75.1 $ 78.6 $ 83.0 $ 88.1 $ 92.0 $ 96.1 $ 100.4 $ 104.9
PV of FCF $308.98
Scenario 1 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Beginning debt $ 89.5 $ 86.7 $ 85.7 $ 82.2 $ 78.3 $ 74.0 $ 69.3 $ 64.1 $ 58.3 $ 52.0 $ 45.0 $ 37.3 $ 28.9 $ 19.7 $ 9.8
Interest payment 10.75% $ 9.5 $ 9.3 $ 9.0 $ 8.6 $ 8.2 $ 7.7 $ 7.2 $ 6.6 $ 5.9 $ 5.2 $ 4.4 $ 3.6 $ 2.6 $ 1.6 $ 1.1
Amortization $ (12.3) $ (10.2) $ (12.5) $ (12.5) $ (12.5) $ (12.4) $ (12.4) $ (12.3) $ (12.3) $ (12.2) $ (12.1) $ (12.0) $ (11.8) $ (11.5) $ (10.9)
Ending debt $ 89.5 $ 86.69 $ 85.74 $ 82.22 $ 78.34 $ 74.05 $ 69.31 $ 64.09 $ 58.32 $ 51.97 $ 44.99 $ 37.32 $ 28.91 $ 19.75 $ 9.85 $ -
Assumes bank loan can be refinanced at same interest rate for life cycle (15 years) of project
Tax shield 36.0% $ 3.41 $ 3.34 $ 3.25 $ 3.11 $ 2.95 $ 2.77 $ 2.58 $ 2.37 $ 2.13 $ 1.88 $ 1.59 $ 1.28 $ 0.94 $ 0.57 $ 0.38
Cost of debt 10.75% $ 3.08 $ 2.72 $ 2.39 $ 2.07 $ 1.77 $ 1.50 $ 1.26 $ 1.05 $ 0.85 $ 0.68 $ 0.52 $ 0.38 $ 0.25 $ 0.14 $ 0.08
Scenario 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Beginning debt $ 89.5 $ 99.2 $ 109.9 $ 121.7 $ 134.9 $ 149.5 $ 139.7 $ 129.0 $ 117.2 $ 104.3 $ 90.1 $ 74.6 $ 57.7 $ 39.4 $ 19.6
Interest payment 10.25% $ 9.7 $ 10.7 $ 11.9 $ 13.2 $ 14.6 $ 14.8 $ 13.8 $ 12.6 $ 11.3 $ 10.0 $ 8.4 $ 6.8 $ 5.0 $ 3.0 $ 2.0
Amortization $ - $ - $ - $ - $ - $ (24.6) $ (24.5) $ (24.4) $ (24.3) $ (24.1) $ (23.9) $ (23.7) $ (23.3) $ (22.8) $ (21.7)
Ending debt $ 89.5 $ 99.2 $ 109.9 $ 121.7 $ 134.9 $ 149.5 $ 139.7 $ 129.0 $ 117.2 $ 104.3 $ 90.1 $ 74.6 $ 57.7 $ 39.4 $ 19.6 $ -
Tax shield 36.0% $ 5.34 $ 4.96 $ 4.54 $ 4.09 $ 3.59 $ 3.04 $ 2.44 $ 1.79 $ 1.09 $ 0.73
Cost of debt 10.25% $ 2.97 $ 2.50 $ 2.08 $ 1.70 $ 1.35 $ 1.04 $ 0.76 $ 0.50 $ 0.28 $ 0.17