Gordon Alllport
Gordon Alllport
STUDY OF VALUES
1. Theoretical Values
- EMPHASIS: It is concerned with the
discovery of truth and are characterized
by an empirical, intellectual, and
rational approach to life.
2. Economic Values
- EMPHASIS: It is concerned with the
useful and practical.
3. Aesthetic Values
- EMPHASIS: It is related to artistic
experiences and to form, harmony, and
grace.
4. Social Values
- EMPHASIS: It reflects human
relationships, altruism, and
philanthropy.
5. Political Values
- EMPHASIS: It deals with personal
power, influence, and prestige in all
endeavors, not just in political activities.
6. Religious Values
- EMPHASIS: It is concerned with the
mystical and with understanding the
universe as a whole