DoorGo

Venture Viability Analysis

VIT AP University, Amaravati, Andhra Pradesh, India​
DoorGo

We provide fast, secure, and trackable on-

demand courier services with live video
confirmation.

VIT AP University, Amaravati, Andhra

Pradesh, India
 Context
Over 60% of users report
delays, lost packages, or
lack of tracking in traditional
courier services.

3
Problem Statement

Problem
Courier services are slow, lack real-time tracking, and
have unreliable handling, causing delays, lost packages,
and frustration.

Impact
Individuals face delays and lost packages, businesses
struggle with last-mile delivery inefficiencies, and e-
commerce loses customer trust.

4
Problem Statement/Industry

Problem Being Solved Supporting Data

People struggle to send packages quickly and Over 60% of users report delays,
securely due to slow traditional courier services, lack lost packages, or lack of tracking
of real-time tracking, and unreliable handling. in traditional courier services.
Urgent deliveries and personal errands often face
delays, uncertainty, and risks of damage or loss. Source: Statista Report on Courier & Parcel
Services, 2023; McKinsey Last-Mile Delivery
Additionally, users have limited control over the Survey, 2022.
delivery process in managing shipments.

Area Industry Domain

Logistics & Supply Retail & E-Commerce Transportation
Chain
Problem Analysis

Affected Impact on Root Personal/Team

Stakeholders Stakeholders Causes Connect
Individuals facing this Working professionals Slow traditional courier We’ve faced delays,
problem include working face delays in urgent processes, lack of real- lost packages, and poor
professionals needing deliveries, affecting time tracking, poor tracking in courier
urgent deliveries, college productivity.College handling of packages, services, causing
students sending students struggle with limited delivery frustration. With
essentials, and elderly unreliable package customization, and backgrounds in
individuals requiring handling for inefficient last-mile technology and business,
home pickup. E- essentials.Elderly logistics contribute to we’re passionate
commerce businesses individuals find it difficult delays, lost packages, about solving last-mile
and small retailers to send/receive items and customer delivery issues by
struggle with last-mile securely.E-commerce dissatisfaction. High costs creating a fast, secure,
delivery inefficiencies, businesses & retailers for faster deliveries and and transparent solution
impacting customer suffer from inefficient lack of transparency that benefits individuals
satisfaction and last-mile delivery,leading further worsen the and businesses needing
operational costs. to dissatisfied customers problem. reliable, on-demand
and lost revenue. logistics.
Target Customer Segments

Primary Secondary
Urban working Elderly individuals
professionals and needing reliable home
college students pickup and delivery
needing services.
fast,secure,and on-
demand package
delivery.

5
Customer Segment & Persona

Primary Segment
Persona
Urban working professionals
and college students needing
fast,secure,and on-demand
package delivery.

Secondary Segment Mokshith Reddy​

Age in years: 23
Elderly individuals needing Location: Suburban
reliable home pickup and Organizational Role:
delivery services. {Persona's primary role}
(if applicable)
Jobs-to-be-Done

Functional JTBD Emotional JTBD Social JTBD

- Send and receive packages - Feel assured that their package - Be seen as reliable when
quickly and securely - Track is safe and handled properly - sending important packages on
deliveries in real-time for peace Reduce stress about lost or time - Maintain strong
of mind - Ensure safe handling of delayed deliveries - Gain relationships by ensuring timely
fragile or valuable items - confidence in tracking and gift deliveries - Enhance
Schedule pickups without visiting controlling their shipments - Feel professionalism by meeting
courier offices - Receive urgent convenience in scheduling pickups deadlines for document
documents or essentials on time - from home - Experience reliability submissions - Gain trust from
Choose delivery speed based on and trust in the delivery process - friends, family, or customers
urgency and budget. Avoid frustration caused by poor through efficient deliveries
Current Alternatives

Current Alternatives Gaps in Current Alternatives

- Using traditional courier services, which are - Traditional courier services are slow, lack
often slow and lack real-time tracking - Relying real-time tracking, and have no personalized
on local delivery agents or bike taxis, which handling. - Local delivery agents may be
may not be secure or reliable - Personally unreliable, expensive, or have security
delivering packages, which is time-consuming concerns. - Personally delivering packages is
and inconvenient - Using e-commerce platform inconvenient, time-consuming, and not always
delivery services, which are limited to their possible.
own orders
Problem Validation (GOOTB)

Partial List of Potential Customers/Users Problem Validation

Interviewed
Total customers/users
interviewed:
Name: Mokshith Reddy • In-person: 5​
• Virtually: 10​
Occupation: Student​
Total customers/users for whom
this problem is important to
Name: Mouli Velaga solve: 12

Occupation: Student​
Total customers/users who are
dissatisfied with the current
Name: Tarun Kumar Chintalapudi alternatives: 2
Occupation: Shopkeeper​
Our Solution

Solution
Live Video Delivery Confirmation – Ensures security
and trust by allowing recipients to verify package
integrity via a live video call before accepting delivery.

Core Technologies/ Methodologies

Mobile App (Android & iOS), GPS Tracking, AI Route
Optimization, Secure Payment Gateway, Cloud Storage,
Blockchain Security, IoT for Smart Handling.

6
Solution Design

Our Solution Key Features Uniqueness

Live Video Delivery On-demand pickup, secure Live video delivery
Confirmation – Ensures packaging, vehicle selection, confirmation, AI-based route
security and trust by allowing real-time tracking, live video optimization, on-demand
recipients to verify package delivery confirmation, speed secure packaging, IoT-enabled
integrity via a live video call customization, AI route smart handling, and blockchain
before accepting delivery. optimization, secure payments, security for high-value
and cloud storage. deliveries make DoorGo
unique.​

Solution Format: Core Technologies/ Methodologies:

Digital Service – On-Demand Mobile App (Android & iOS), GPS Tracking, AI Route
Courier Platform Optimization, Secure Payment Gateway, Cloud Storage,
Blockchain Security, IoT for Smart Handling.
Solution Benefits

Functional Emotional Social Macro

Benefits Benefits Benefits Benefits
Fast & reliable deliveries Peace of mind – Know Reliability & trust – DoorGo boosts local
– Get packages your package is safe Earn appreciation from economies by creating
delivered on time with with real-time tracking friends and family for jobs, reduces traffic
speed options. Real- & video confirmation. seamless deliveries. with optimized routes,
time tracking – Convenience & ease – Professional credibility and lowers emissions
Monitor shipments live No more trips to courier – Businesses impress through smart vehicle
with accurate ETAs. offices or waiting in long customers with fast, selection. Secure, fast
Secure handling – lines.​ secure shipments.​ deliveries enhance
Personalized packaging convenience and
& video call ​ efficiency.​
Competitors

Direct
Rapidel,Swiggy Genie,Dunzo
Uber Connect, Glovo, Lalamove, Gojek – global on-
demand courier and logistics platforms.

Indirect
Amazon, Flipkart, Delhivery, Blue Dart – e-
commerce and logistics firms
Amazon, FedEx, UPS, DHL – global logistics and e-
commerce firms with integrated delivery services.
Our UVP
Fast, secure, and transparent deliveries with live video
confirmation and personalized packaging.

7
Competitors

Direct Indirect Direct Indirect

Competitors Competitors Competitors Competitors
Rapidel,Swiggy Amazon, Flipkart,
Globally Globally
Genie,Dunzo Delhivery, Blue Dart Uber Connect, Glovo, Amazon, FedEx, UPS,
– e-commerce and Lalamove, Gojek – DHL – global
logistics firms global on-demand logistics and e-
courier and logistics commerce firms with
platforms. integrated delivery
services.
Macro Analysis
Favourable Trends
AREA DESCRIPTION

Technology Advances in AI and GPS tracking improve route optimization, reducing delivery times and costs.

Other Rising demand for instant and same-day delivery services due to e-commerce and urban convenience.

Unfavourable Trends
AREA DESCRIPTION

Economy Rising fuel prices increase operational costs, making deliveries more expensive and reducing margins

Politics Stricter government regulations on gig economy jobs may impact delivery agent availability and costs

Data Sources:
NITI Aayog Report on Gig Economy (2023) McKinsey & Company Logistics Industry Report (2023) India Energy Outlook 2023 by
IEA
Prototype

Prototype Format
A digital app prototype built in Figma, showcasing UI/UX, booking
flow, and real-time tracking.

Functionality included in the Prototype

The prototype will include user registration, package booking,
vehicle selection, real-time tracking, secure payments, and live
video delivery confirmation.

Functionality NOT included in the Prototype

The prototype will exclude payment gateway integration, AI-based
route optimization, subscription plans, and drone deliveries.
Prototype Validation

Number of users How many people liked How many people were
engaged with? or loved the prototype? either neutral or mostly
unhappy with the
prototype?
10 7

Prototype Feedback

What aspects of the prototype did the users What aspects of the prototype were DISLIKED
LOVE? by the users?

Users loved the simple and intuitive UI, real-time Users were neutral about the vehicle selection
tracking feature, easy package booking process, dropdown, suggesting clearer package size guidelines.
and vehicle selection option for customized Some disliked the lack of estimated delivery time at
deliveries. The live video confirmation was highly booking and missing payment integration, which they
appreciated for added security and trust. expected.
Competition Analysis

COMPETITOR NAME TYPE STRENGTHS WEAKNESSES

Dunzo Direct Strong brand presence and marketing High delivery charges.

Shadowfax Direct Large delivery network Lacks real-time tracking

Uber Connect Direct Strong global brand recognition Limited to cities

Lalamove Direct Operates in multiple countries No built-in live delivery

Our Product/Service will be better than the competitors' solutions because:

max 200 char ChatGPT said: Live Video Confirmation – Ensures secure deliveries with real-time recipient
verification. Personalized Packaging – Packages are packed in front of the sender
Market Size
Total Addressable Market (TAM)
Indian Courier & Logistics Market TAM: USD 12B

Serviceable Available Market (SAM)

Indian Same-Day Delivery Market SAM: USD 4B
TAM
Serviceable Obtainable Market (SOM)
10

SAM
Assumptions
Our Serviceable Available Market (SAM) assumes: - Targeting Tier 1 &
Tier 2 cities in India. - Focusing on individual users, small businesses,
and e-commerce. - Capturing on-demand, same-day, and last-mile
147,
499989
SOM

Sources of Research
Source: IMARC Group, 2024
Revenue Models / Pricing

Revenue Model
(Primary)
Commission Model

Revenue Model
(Secondary)
Subscription Model
Lean Canvas

Solution Unfair Advantage

Live Video Delivery Exclusive real-time video
Confirmation – Ensures confirmation, AI-driven
Problem security and trust by Unique value route optimization, trusted Customer
Courier allowing recipients to Proposition delivery network, strong Segment
services are verify package integrity Fast, secure, and business partnerships.​ Urban working
slow, lack via a live video call before transparent professionals
real-time accepting delivery.​ deliveries with live and college
tracking, and video confirmation students
have and personalized needing
unreliable packaging. fast,secure,and
handling, on-demand
causing package
delays, lost delivery.,Elderly
packages, and individuals
frustration.​ Key Metric Channels needing
reliable home
Active Users, Delivery Mobile App & Website pickup and
Completion Rate, (Direct), B2B Partnerships
delivery
Customer Retention, (E-commerce &
services.​
Average Delivery Time, Businesses), Retail Kiosks,
Revenue per User.​ Delivery Agents.​

Cost Structure Revenue Streams

Delivery Agent Payouts, App Development & Commission Model, Subscription Model
Maintenance, Marketing & Customer Acquisition,
Logistics & Packaging.