Final Report Om
Final Report Om
On
At
By
Priyankaba J. Jadeja
A Project Submitted to
Marwadi University
In Partial Fulfillment of the Requirements for the Bachelor of Business - Hons in Finance
JUNE 2025
MARWADI UNIVERSITY
STUDENT DECLARATION
I hereby declare that this project Report titled “Summer Internship Project Report” submitted
by me to the Faculty of Management Studies, Marwadi University is a Bonafide work
undertaken by me and it is not submitted to any other University or Institution for the award
of any degree diploma / certificate or published any time before.
Date: DD/MM/YYYY
Place: Rajkot
Priyankaba J. Jadeja
College Certificate
Company Certificate
Plagiarism Report
Review – 1 card
Review – 2 card
Review – 3 card
Preface
This report is a reflection of my marketing internship at Euphoria Ceramica Pvt. Ltd., Morbi.
As part of the BBA curriculum at Marwadi University, this internship provided practical
exposure to international marketing in the ceramics industry. I had the opportunity to engage
in lead conversion for European clients, launch a campaign for African market exports, and
understand global branding in tiles. Under the guidance of Mr. Yash Raghuvanshi, this
internship proved immensely valuable in shaping my marketing skills and strategic thinking.
The project report delivers an overview of the company, its basic history and general
information on each of its functional departments - marketing, accounting, human resources,
finance and production.
Acknowledgement
I would like to express my special thanks of gratitude to my prof. Vijay Vikram Das. who
gave me the golden opportunity to do this wonderful internship on the Euphoria Ceramica
Pvt. Ltd., which also helped me in doing a lot of Research and
I came to know about so numerous new effects, I'm really thankful to them. Secondly I would
also like to thank each of the proprietor and parents who helped me a lot in finishing this
awful design within in the limited time frame.
Thank you
Regards
Priyankaba J. Jadeja
Executive Summary
This report on our internship stems from our experience at Jay Somnath Paper Mill, a
requirement of the BBA program at Marwadi University. As newcomers to the corporate
environment, this internship provided us with invaluable insights at every stage. Regardless of
the challenges, all experiences contributed positively to our professional growth. The well-
respected and efficiently-run Jay Somnath Paper Mill assisted us in every aspect of data
collection for our project and was incredibly supportive and cooperative during our internship
journey.
This report presents detailed information about JSPM, including a synopsis and the company's
background. It outlines the company's vision and goals. It includes an in-depth examination of
the marketing, finance, human resources, production, and accounting departments, along with
a brief summary of the organizational hierarchy. Furthermore, this report features a SWOT
analysis that assesses the company's strengths, weaknesses, opportunities, and threats.
This document provides comprehensive insights into the kraft paper sector, featuring a
PESTLE analysis that examines the political, economic, social, technological, environmental,
and legal influences on the industry. Furthermore, this report includes an analysis using
Porter's Five Forces Model, a key tool for strategic assessment that maps out the competitive
environment of the industry.
Table of Content
1. INTRODUCTION AND 15 - 16
HISTORY
PRODUCTS OF 19 - 21
COMPANY
4. ORGANIZATION 22
STRUCTURE
5. DEPARMENTAL 23
STRUCTURE
5. SWOT ANALYSIS 24
6. OVERVIEW OF CIRAMIC 25
INDUSTRY
9. LEARNING FROM 27
INTERNSHIP
10. CONCLUSION 28
11. BIBLIOGRAPHY 29
12. ANNEXURE 30
Euphoria Ceramica Pvt. Ltd., based in Morbi, Gujarat, is a rapidly growing name in the
ceramic tiles industry, renowned for its commitment to international quality standards,
customer satisfaction, and innovation. With a vision to redefine the aesthetics of spaces,
Euphoria has positioned itself as a preferred choice for premium tile solutions in both
domestic and international markets.
The company boasts state-of-the-art manufacturing units equipped with advanced Italian
machinery and a dedicated R&D team that consistently drives design and quality
enhancements. Over the past decade, Euphoria Ceramica has established its global footprint,
especially across Europe and Africa, by offering a diverse portfolio of ceramic, porcelain, and
vitrified tiles suitable for walls, floors, facades, and more.
Euphoria Ceramica has successfully positioned itself as a one-stop solution for all ceramic-
related products and services. With a specialization in flor tiles, sanitaryware, and allied
ceramics, the company serves a growing clientele spanning across Europe, Africa, the Middle
East, and Southeast Asia.
The company was founded with a strong vision — to consolidate all ceramic offerings under a
single brand umbrella that prioritizes both aesthetic innovation and functional reliability.
Since its inception, Euphoria Ceramica has set benchmarks in product variety, consistency in
delivery, and service excellence. Its client-centric approach has helped the company build
long-term relationships with architects, real estate developers, and construction firms globally.
From its early days, the company focused on two essential components of growth: design
adaptability and logistics strength. While many firms focused on either production or retail,
Euphoria aimed to master both manufacturing and global delivery, creating a fully integrated
business model. This decision turned out to be a strategic advantage, allowing the company to
customize solutions according to different international market needs.
A key strength that differentiates Euphoria Ceramica from other ceramic exporters is its
flexible production capacity. The firm collaborates with several state-of-the-art manufacturing
units across Gujarat, especially in Morbi and surrounding clusters, ensuring consistent supply
and customization. Whether it's matte-finish floor tiles, glossy bathroom tiles, or textured wall
tiles, the company maintains a diverse product portfolio that appeals to both residential and
commercial segments.
As the global demand for aesthetically designed and durable ceramics surged, Euphoria
Ceramica expanded its operational capabilities. Today, the company supports not just product
exports but also provides merchanting services, container logistics, and end-to-end
documentation assistance for its clients abroad.
In recent years, Euphoria Ceramica has become a preferred choice among European interior
designers, African contractors, and large hotel chains. Its responsive client service team,
multilingual support, and ISO-compliant documentation system have added to its credibility.
The company prides itself on building trust, not just through product delivery but by offering
insights into tile application, layout planning, and space optimization.
Euphoria Ceramica is not just a trading entity—it is a brand built on integrity, speed, quality,
and elegance. Its leadership team includes experienced industry professionals and export
veterans who continuously track international trends, legal compliances, and evolving
consumer tastes.
To become the most trusted and admired global brand in the ceramic industry by offering
innovative, sustainable, and top-quality ceramic products and services that enhance the
lifestyle of customers around the world.
Mission
- To deliver all types of ceramic products and services under one roof, ensuring top-notch
quality and timely delivery.
- To continuously innovate in design and functionality to meet the changing needs of global
markets.
- To uphold eco-conscious practices and ethical business standards in every facet of our
operations.
- To maintain a work environment that encourages learning, innovation, and personal growth
for all employees.
Products of company
1. Wall Tiles
2. Porcelain Slab
3. Sanitary Ware
ORGANIZATION STRUCTURE
Each department is managed by a head responsible for their team’s planning, execution, and
reporting. Weekly coordination meetings are held between department heads and the director
to ensure alignment with business goals. This structure enables fast decision-making while
maintaining clarity of roles.
1. → Managing Director
2. → Marketing Department
3. → Finance Department
4. → Human Resources Department
5. → Production Department
6. → R&D Department
7. → Accounting Department
Departmental Study
The company is led by a Managing Director who supervises four key departments —
Marketing, Human Resources, Finance, and Production. Each department has a department
head with assistants, coordinators, or executives reporting to them. This enables a clear flow
of communication and faster decision-making.
1. Marketing Department:
Headed by Mr. Yash Raghuvanshi, this department oversees branding, lead generation,
international client communication, digital marketing campaigns, and customer retention
activities. The team includes a graphic designer, two junior marketing executives, and a social
media assistant. Regular coordination with the export logistics team ensures marketing efforts
align with real-time supply capabilities.
3. Finance Department:
Under the leadership of Mr. Dineshbhai Patel, this department manages accounts payable and
receivable, tax compliance (including GST), international remittance processing, and
budgeting. The team includes a senior accountant and two finance executives who coordinate
directly with banks and auditors.
4. Production Department:
Mr. Hasmukhbhai Rana heads the Production unit, ensuring that all ceramic products meet
export quality standards. His team handles batch planning, design implementation, packaging,
and coordination with the dispatch and warehouse team. Regular quality checks are carried
out for every consignment.
This structure ensures that each department remains focused while staying aligned with the
company’s export and client satisfaction goals. The structure is reviewed annually to
introduce improvements based on internal feedback and external challenges.
SWOT ANALYSIS
Strengths:
- Advanced Italian machinery and R&D-driven product design.
- Strong brand recognition in international markets.
- Diverse tile portfolio.
- Easy access to ports and transportation
Weaknesses:
- High dependency on international market regulations.
- Limited domestic marketing visibility compared to export strategies.
- Heavily rely on manpower.
Opportunities:
- Growing demand in African, European infrastructure projects.
- Adoption of eco-friendly, sustainable tiles.
Threats:
- Volatile currency exchange rates.
- Intense competition from Chinese and Spanish tile manufacturers.
- Frequent changes in taxes, law, export policy etc
The ceramic industry in India is one of the largest in the world, especially in the production of
tiles, sanitaryware, and vitrified products. India is both a massive domestic consumer and a
top global exporter of ceramic goods, catering to markets in the Middle East, Europe, Africa,
and Southeast Asia.
Gujarat, particularly the Morbi region, accounts for more than 80% of India’s ceramic
production. The growth of this sector has been driven by rapid urbanization, increasing real
estate development, and demand for aesthetically designed interiors and exteriors.
1. Kajaria Ceramics Ltd. – The largest ceramic and vitrified tile manufacturer in India, known
for its wide retail presence and export strength.
2. Somany Ceramics Ltd. – A leading brand offering wall and floor tiles, sanitaryware, and
bath fittings.
3. Asian Granito India Ltd. – Strong presence in international markets with a wide product
portfolio.
4. Nitco Ltd. – Focuses on premium tiles and designer surfaces, with a presence in over 40
countries.
5. Simpolo Ceramics – Known for innovation in vitrified and designer tiles, based in Morbi,
Gujarat.
6. RAK Ceramics (India) – A multinational brand with operations in India, UAE, and Europe.
Conclusion
Each department played a crucial role in maintaining smooth operations and building the
company’s brand image. The marketing campaigns I assisted with gave me a first-hand look
into international trade, client behavior, and cultural nuances when targeting diverse regions
like Europe and Africa.
Bibliography
3. Ministry of Commerce & Industry – Export Data (HS Codes: 6907, 6908)
4. Interviews with:
Mr. Yash Raghuvanshi (Marketing Head, Euphoria Ceramica)
Mr. Dineshbhai Patel (Finance Head)
Mr. Rameshbhai Vora (HR Head)
ANNEXURE