Scribd
Upload
7 views7 pages

sure 5

This document is a project on the marketing strategies of Flipkart, detailing its marketing mix, product, pricing, distribution, and promotion strategies. It highlights the challenges faced by Flipkart in the competitive e-commerce sector and concludes that its strategic marketing has solidified its leadership in the Indian market. The project also outlines the learning outcomes related to practical marketing applications and insights into e-commerce strategies.

Uploaded by

boseadieswaroop007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
7 views7 pages

sure 5

This document is a project on the marketing strategies of Flipkart, detailing its marketing mix, product, pricing, distribution, and promotion strategies. It highlights the challenges faced by Flipkart in the competitive e-commerce sector and concludes that its strategic marketing has solidified its leadership in the Indian market. The project also outlines the learning outcomes related to practical marketing applications and insights into e-commerce strategies.

Uploaded by

boseadieswaroop007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 7

TITLE:

Marketing Management: Study of Marketing Strategies of “Flipkart”

CONTENTS
1.

Acknowledgement

2.
3.

Certificate

4.
5.

Introduction

6.
7.

Objectives of the Study

8.
9.

Company Profile

10.
11.

Marketing Mix of Flipkart

12.
13.

Analysis of Product Strategy

14.
15.

Pricing Strategy

16.
17.

Place (Distribution) Strategy

18.
19.

Promotion Strategy

20.
21.

Challenges Faced in Marketing

22.
23.

Conclusion

24.
25.

Learning Outcomes

26.
27.

Bibliography

28.

1. Acknowledgement
I sincerely thank my Business Studies teacher, [Teacher’s Name], for their valuable
guidance and support throughout this project. I also thank my family and friends for
their encouragement. This project helped me understand the practical application of
marketing concepts.

2. Certificate
This is to certify that [Your Name], student of Class 12, [School Name], has
completed the Business Studies project titled “Marketing Strategies of Flipkart”
under the supervision of [Teacher’s Name] during the academic year 2025–26 as part
of the CBSE syllabus.
Teacher’s Signature
Principal’s Signature
Date:
School Seal

3. Introduction
Marketing plays a crucial role in the success of any business. Flipkart, as one of
India’s leading e-commerce companies, has developed effective marketing strategies
that have helped it capture a significant market share. This project examines Flipkart’s
marketing mix and business tactics.

4. Objectives of the Study


To understand the marketing mix elements used by Flipkart.


To analyze Flipkart’s product, price, place, and promotion strategies.


To identify challenges faced in the competitive e-commerce sector.


To learn how marketing strategies influence business growth.

5. Company Profile

Name: Flipkart Pvt Ltd.



Industry: E-commerce


Founded: 2007


Headquarters: Bengaluru, India


Products: Electronics, fashion, home appliances, books, and more


Employees: 30,000+

6. Marketing Mix of Flipkart


Element Description
Wide range of products across categories with regular
Product
updates and exclusive launches
Competitive pricing with discounts, offers, and flexible
Price
payment options
Online platform accessible via website and mobile app;
Place
extensive logistics network
Promotio Digital advertising, sales events (Big Billion Days), social
n media campaigns, influencer marketing

7. Analysis of Product Strategy


Flipkart offers a vast product portfolio, including exclusive brands and private labels.
It focuses on customer preferences by using data analytics to personalize
recommendations and introduce trending products.

8. Pricing Strategy
Flipkart adopts competitive pricing to attract price-sensitive Indian customers.
Seasonal discounts, cashbacks, and exchange offers make products affordable and
enhance customer loyalty.

9. Place (Distribution) Strategy


Flipkart operates a robust supply chain with warehouses and delivery partners across
India. Its mobile app and website ensure easy accessibility, and quick delivery options
improve customer satisfaction.

10. Promotion Strategy


Marketing campaigns like the “Big Billion Days” sale generate huge customer
engagement. Flipkart uses digital marketing, social media influencers, and targeted
ads to increase brand visibility and sales.

11. Challenges Faced in Marketing


Intense competition from Amazon and other e-commerce platforms


Managing customer expectations for timely delivery and product quality


Handling return and refund processes efficiently


Ensuring data security and privacy

12. Conclusion
Flipkart’s strategic marketing mix has contributed to its leadership position in the
Indian e-commerce market. Continuous innovation and customer-centric policies help
it maintain competitiveness.

13. Learning Outcomes


Understood the practical application of the 4Ps of marketing.


Gained insights into e-commerce marketing strategies.


Recognized challenges and opportunities in digital marketing.


Developed analytical and research skills.

14. Bibliography

NCERT Business Studies Class 12 Textbook


www.cbseacademic.nic.in


Flipkart official website and annual reports


Articles from Business Today and Economic Times



YouTube videos by Rajat Arora and Commerce Baba

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy