SREE SASTHA INSTITUTE OF

ENGINEERING AND TECHNOLOGY

DEPARTMENT OF COMPUTER
SCIENCE AND ENGINEERING

USE CASE – 10: Sentiment Analysis for Product Reviews Description

TEAM MEMBERS

Sihmrita (212422104023)
Abiraami (212422104001)
Sandhya patro(212422243020)
AGENDA

❖ Abstract / Executive Summary

❖ Problem Statement
❖ Project Objective
❖ Scope
❖ Methodology
❖ Dataset Overview
❖ Project Architecture
❖ Key Results
❖ Challenges & Resolutions
❖ Future Enhancements
❖ Conclusion
❖ References
 ABSTRACT

1. Sentiment analysis of product reviews helps businesses understand

customer opinions by automatically classifying review text as
positive, negative, or neutral.

2. This process involves collecting data, preprocessing text, and applying

techniques such as lexicon-based methods, machine learning, or deep
learning models.

3. It enables companies to extract valuable insights from large volumes

of customer feedback.

4. Challenges such as sarcasm, slang, and domain-specific language

are also addressed.

5. The session offers a practical overview, including tools, evaluation

metrics, and real-world applications to enhance customer experience
and product strategy.
INTRODUCTION

1. .In the era of e-commerce and online platforms, product reviews

have become a key source of information for both consumers and
businesses.

2. These reviews often reflect customer opinions, experiences, and

satisfaction levels, making them valuable for improving products
and services.

3. However, analyzing large volumes of unstructured text manually

is impractical. Sentiment analysis, a branch of natural language
processing (NLP), addresses this by automatically determining the
emotional tone behind the text—whether positive, negative, or
neutral.

4. By leveraging sentiment analysis, businesses can enhance

decision-making, monitor brand reputation, and better understand
customer needs.
PROBLEM STATEMENT

1. With the growing volume of online product

reviews, it becomes increasingly difficult for
businesses to manually analyze and interpret
customer sentiments.

2. These reviews are often unstructured, vary in

language and tone, and may include slang,
sarcasm, or mixed opinions, making analysis
more complex.

3. There is a need for an automated system that

can efficiently process and classify sentiments
expressed in reviews.

4. Implementing sentiment analysis can help

overcome these challenges by providing accurate
and scalable insights into customer opinions.
 EXECUTIVE SUMMARY

1. This report explores the application of sentiment analysis to

product reviews, aiming to automate the extraction of customer
opinions from large volumes of textual data
.
2. Sentiment analysis uses natural language processing techniques
to classify reviews as positive, negative, or neutral, offering
valuable insights into consumer behavior and product performance.

3. The process involves data collection, text preprocessing, model

implementation, and evaluation.

4. By addressing challenges such as informal language and

sarcasm, sentiment analysis provides a scalable solution for
understanding customer feedback.

5. This enables businesses to make informed decisions, improve

products, and enhance customer satisfaction.
PROJECT OBJECTIVE
1. The primary objective of this project is to develop a sentiment
analysis system that accurately classifies product reviews into
positive, negative, or neutral categories.

2. This involves collecting review data, preprocessing the text,

and applying suitable NLP and machine learning techniques.

3. The project aims to automate the analysis process, reduce

manual effort, and provide actionable insights from customer
feedback

4. Additionally, it seeks to address challenges such as slang,

sarcasm, and domain-specific language.

5. The goal is to help businesses better understand customer

sentiment and enhance decision-making based on real-time
consumer opinions.
 SCOPE
1. Focuses on analyzing product reviews to determine sentiment: Positive,
Neutral, or Negative.

2. Reviews are sourced from online platforms in English language.

3. Applies Natural Language Processing (NLP) and Logistic Regression

to classify sentiments.

4. Designed for scalability, supporting multiple product categories.

5. Does not include social media data, deep emotion detection, or

multilingual processing (yet).
6. Advanced Model Development Transformer-based models like BERT,
RoBERTa, or GPT-3 could be fine-tuned to better capture nuanced
sentiments, including sarcasm, irony, and mixed emotions
 METHODOLOGY
1. Data Preprocessing:
Removed special characters, punctuation, and emojis.
Converted text to lowercase and expanded contractions.
Removed stopwords and applied lemmatization.
2. Feature Extraction:
Used TF-IDF (Term Frequency-Inverse Document Frequency).
Limited features to top 5,000 terms for efficiency.
3. Model Training:
Applied Logistic Regression for sentiment classification.
Used 80/20 train-test split with stratified sampling.
4. Evaluation Metrics:
Calculated Accuracy, Precision, Recall, and F1-Score.
Visualized results using a confusion matrix.
 ARTIFACTS USED
1. Dataset:

CSV file containing product reviews, ratings, and sentiments.

Includes reviews for 3 air cooler models.
2. Python Libraries:
Pandas – Data handling and preprocessing
scikit-learn – Machine learning models and metrics
NLTK, spaCy – Text cleaning and tokenization
Matplotlib, Seaborn – Visualizations (e.g., confusion matrix)
3. Model:
Logistic Regression for sentiment classification
TF-IDF Vectorizer for converting text to numeric form
4. Development Tools:
Jupyter Notebook / Google Colab – Code development and testing
 TECHNICAL COVERAGE

Natural Language Processing (NLP):

● Text cleaning, tokenization, lemmatization, and stopword removal.
Model Evaluation:
● Metrics: Accuracy, Precision, Recall, F1-Score.

● Visual tools: Confusion Matrix, classification report.

Scalability & Efficiency:
● Lightweight model ideal for fast deployment.

● Modular architecture allows future upgrades (e.g., BERT).

Feature Engineering:
● Used TF-IDF Vectorization to convert text into numerical features.

● Limited to top 5,000 most relevant terms.

OUTPUTS
RESULT

Classification Report:

precision recall f1-score support

negative 0.85 0.75 0.80 4880 neutral 0.00 0.00 0.00 1762 positive

0.92 0.99 0.95 29436 accuracy 0.91 36078 macro avg 0.59 0.58

0.58 36078 weighted avg 0.86 0.91 0.88 36078

CHALLENGES AND RESOLUTIONS

Challenge: Handling Multilingual Reviews

Issue: Users may write reviews in different languages, mixing local terms or
scripts.
Resolution: Applied language detection and translation, or used multilingual
models like mBERT or XLM-RoBERTa.

Challenge: Real-Time Sentiment Analysis

Issue: Deploying models for fast, real-time inference with minimal delay.
Resolution: Converted models to efficient formats (e.g., ONNX, TensorRT) and
deployed with lightweight APIs (FastAPI, Flask).

Challenge: Real-Time Sentiment Analysis

Issue: Deploying models for fast, real-time inference with minimal delay.
Resolution: Converted models to efficient formats (e.g., ONNX, TensorRT) and
deployed with lightweight APIs (FastAPI, Flask).
CONCLUSION

● Successfully built a sentiment analysis model using TF-IDF and Logistic

Regression.

● Achieved 91% accuracy with strong performance in detecting positive and

negative reviews.

● Identified limitations in neutral sentiment classification due to class

imbalance.

● The system is fast, interpretable, and suitable for real-time use..

● Future work includes improving model accuracy with BERT and supporting
multiple languages.

● Overall, the project bridges advanced NLP with practical business

applications.
REFERENCES

Core Machine Learning & Sentiment Analysis

1. Liu, B. (2012). Sentiment analysis and opinion mining. Synthesis lectures

on human language technologies, 5(1), 1-167.

Data Preprocessing

2. Manning, C. D., et al. (2008). Introduction to information retrieval.

Cambridge University Press.
(TF-IDF and text processing fundamentals)

Real-World Applications

3. Pang, B., & Lee, L. (2008). Opinion mining and sentiment analysis.
Foundations and trends in information retrieval, 2(1-2), 1-135.
THANK YOU