MGT301 All Finalterm Long Questions 2009 .: Paper#2

Composed Sadia Ali Sadi (MBA) www.
vustudent
MGT301 All Finalterm Long Questions 2009.

Paper#1
There were 50 MCQS mostly from Pricing,Place and Promotion not any from 1-20 lec. "Do u think newspaper is the BEST advertising (5 marks) Media? Justify your answer" Three 10 marks quiz one was about What is E-marketing? Its benefits Q-2 was about Wholesaler role in channel function Q-3 was about Logistic functions that give the benefit both the customer and company
Paper#2
Total Question 54 50 Mcq and 4 Long question Q#51. For most factor when a purchase is being considered they also asses the product overall value justify the statement. (5) Q#52 The marketing communicator can use one or more type of appeal or themes to produce a desire response. what are these types of appeals? when should be each used? provide an example of each type of appeal? Q#53 what company do personal selling for their product in today market. Q#54 if you think of your store as a doorway and just on the other side of the doorway is your customer who is replacement to enter in the shop? how do you get them to come you can chose to pull the propect, through the door. explain both concept (Pull and push marketing concept) with the help of example
Paper#3
Short Question: What do you understand by Price elasticity of demand and Demand Curve. And define the usefulness of demand curve for business. (Don't remember the exact statement of the question, but it was like this) Long Questions: 1. Importance of price. 2. Define the modes of transportation in terms of speed, reliability, cost. Explain the below mentioned intermodal transportation...piggyback, fishyback, trainship,
Sadia Ali Sadi (MBA) www.vustudent
airtruck. 3. Write abuot International trade system. What are the restrictions in foreign and international trade.
Paper#4
Question No: 51 ( Marks: 5 ) Briefly define e-commerce, e-business and e-marketing. How can you differentiate between e-commerce and e-business? Question No: 52 ( Marks: 10 ) Pricing decisions can have important consequences for the organization and the attention given by the marketer to pricing is just as important as the attention given to more recognizable marketing activities. Discuss those reasons due to which Price is considered MOST important? Question No: 53 ( Marks: 10 ) If you think of your store as a doorway and just on the other side of the doorway is your customer who is reluctant to enter in the shop. How do you get them to come in? You can choose to pull the prospect through the door or you can push them through the door. Explain both concepts (pull marketing and push marketing) with the help of examples. Question No: 54 ( Marks: 10 ) Discuss the various modes of transportation on the basis of speed, dependability, availability, cost and now a days shippers increasingly are using intermodal transportationcombining two or more modes of transportation. Describe these terms in intermodal transportation (Piggyback, Fishyback, Trainship and Airtruck).
Paper#5
How (CRM) custumor relation managment softwae save the money of organization? (10) what is (BCG)matirx?define its alls SBU's?(5) what is communicaton?how many elements in the process of communication? explain(10)
Paper#6
Question No: 51 ( Marks: 5 ) What do you understand by the term Logistics and enlist the logistics functions? Answer : A value added flows from suppliers to final users
Major functions include Order processing Warehousing Inventory Management Transportation. Question No: 52 ( Marks: 10 ) If you think of your store as a doorway and just on the other side of the doorway is your customer who is reluctant to enter in the shop. How do you get them to come in? You can choose to pull the prospect through the door or you can push them through the door. Explain both concepts (pull marketing and push marketing) with the help of examples. Answer: Push Marketing A promotion strategy that calls for using the sales force and trade advertising to push the product through the channel is called push marketing. For example the manufacturer promotes the product to wholesalers, the wholesalers promote to retailers and finally the retailers promote to consumers. Pull Marketing A promotional strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand pull marketing. For example if consumer will ask their retailers for the product, the retailer will ask the wholesalers and wholesalers will ask the producers. Question No: 53 ( Marks: 10 ) What do you understand by direct marketing; discuss the advantages of direct marketing? Answer: Direct marketing consists of direct communication with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationship, with no intermediary levels and is also called one to one marketing. It has been hailed by some marketers as marketing model of the next millennium. Advantages It brings so many benefits to both Buyer & Seller which are as follows. Advantages for buyers. Provides wealth of proportional information. Greater product access and selection. Handy, easy & private. Some companies allow buyers to design their own products online (For example,
HP allows customers to make their tailor made notebook online and quotes immediately) Advantages for Sellers. Because of its one-to-one, interactive nature, the Internet is an especially compelling marketing tool. Continuous relationships with customers can be developed. Diminish costs and increase speed and efficiency. A powerful tool for customer relationship building. It can also be timed to reach prospects at just the right moment. The internet is a truly global medium and online marketing offers greater flexibility. Buyers are now active participants in shaping the marketing offer and process.
Question No: 54 ( Marks: 10 ) Mr. Danish is a marketing head of credit card department at bank UBL. He is interested in establishing a sales force to market the bank Visa card. What do you understand by the term sales force and what steps Mr. Danish will take to manage the sales force? Answer: Salespeople act for a company and perform following tasks. Prospecting of new business, Communicating with potential and existing customers; Servicing customers and information gathering. Help business customers and find ways to economize Sales force Management. Mr. Danish should analysis, planning, implementation, and control of Sales force activities
Paper#7
Q. Dawlance has reduced price of its refrigerator, what possible steps can be taken by Waves company in this regard. Q. Conditions, Reasons, types of price segment in a target market Q. Advantages and disadvantages in Advertising
Paper#8
- What is nonestore retailing and its benefits. - Explain International trade and the restrictions. - What is segmentation and how it is beneficial. - Explain the channel of distribution.
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Composed Sadia Ali Sadi (MBA) www.

MGT301 All Finalterm Long Questions 2009.

Sadia Ali Sadi (MBA) www.vustudent

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