two categories ?

warm, bright and loud colours like red or orange and passive, serene and soothing colours such as blue or green human responses are 12% quicker than usual under red lighting

red and yellow light stimulates hunger red, yellow and orange affect nervous and digestive system warm colours are better attention getters than cool colours packages with red colour look heavier than with any other colour yellow or white objects appear larger than red, green or blue objects
"before" advertisements were generally darker, using shades of black and white, green and brown; in contrast, "after" advertisements used bright colors such as red, orange and yellow.

Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love1 The colour red represents passion but also anger. The traditional red colour meaning is that of vibrant energy. The meaning of red is also associated with strength, masculinity and power. Red is such a vibrant, dramatic and flamboyant colour. Red is very energising and makes you feel brighter, energetic and full of life. It is a really confident colour and only truly confident people can wear this colour comfortably. If you lack confidence try to include some red pieces in your wardrobe but don't overdo it as too much can lead to agitation, anger and hyperactivity. If pink is the colour of love, then red is the colour of lust. Passionate, sexual and sometimes aggressive red has always been associated with sex. Red is a very strong motivational and energetic colour. Its colour meaning for Magic rituals and spell work relates to energising, manifesting love, passion and vitality. It adds vibrant energy to the Root Chakra to strengthen the body and promote will power and courage.

Red Colour Meaning in Healing

In colour therapy and colour healing red is used to energise and revitalise and is used to boost recuperation after periods of tiredness, lethargy and draining illnesses.

Red is linked with the Root Chakra and assists in healing by maintaining positive movement with all types of disorders and diseases. Red is very energising and active and is good for boosting motivation. As it is both energising and activating it is good for stimulating the circulation and the energy flow. It helps the immune system and can help with detoxification and has an anti-inflammatory effect. The Crystal Red Jasper can aid the Root Chakra.

Red Colour Meaning in Magic and Correspondences

Red is connected with the Element of Fire, the direction South, the zodiac signs of Aries and the planet of Mars. Red is also connected to the Emperor Tarot card. The colour red is used in rituals and Spell work for boosting creativity, motivation and confidence. I use red candles and crystals in Casting Confidence Spells, Cleansing Spells and Weight Loss Spells. Using red candles and red crystals can assist any Magic Spells that involve motivation, confidence and success. Light a red candle if you need to act confidently just before an exam, interview or date. Find out more about my Spells.

Enhancing your Life with the Colour Red

Wear red to help motivate and energise you. Using red to decorate your home or wearing red clothing will bring passion and excitement in your life. If you are craving a need for adventure and new exciting experiences then include more of the colour red into your life. Have a daily dose of red by eating healthy red foods such as strawberries, raspberries or red peppers and tomatoes.

Choosing Red as a Favourite Colour

Choosing red as a favourite colour indicates that you are a passionate and motivated personality. You put full and vibrant energy into everything you set your mind to. You are determined and fully motivated and will let nothing and no one get in your way if you are pursuing one of your many passions.

Alert, activity, life, passion, power, excitement, determination. CFamous uses of bright red include Virgin, Coca Cola, Kit Kat and services like the International Red Cross hoosing red is a good option if your branding strategy is for attention, excitement, passion and raw powe

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquility and calmness. In heraldry, blue is used to symbolize piety and sincerity.1 Blue is a calming, comforting un-confrontational colour. Blue represents truth, honesty and open communication. The blue colour meaning also shows clarity, cleansing, healing and protective qualities. Using this colour, whether wearing it or lighting candles of this colour or decorating an entire room with it draws an increase in wisdom, harmony, peace and the ability to communicate effectively. 2 The meaning of blue is linked with reliability, responsibility and trustworthiness and also blue represents clear communication. This makes wearing the colour blue perfect for job interviews as it will show the interviewers your strengths. 2 Using the colour blue to relax will encourage feelings of calmness and peace. Staring at a clear blue sky or a blue ocean releases stress and is immediately calming with almost sedative effects.

Blue Colour Meaning in Healing

Blue contains a cool vibration that is helpful to communication. Its vibration can be used to open blocked energy flow. 2 It is a very soothing and calming colour as it helps you to relax and calm down. It is said it helps alleviate problems associated with stress, such as sleep problems and anxiety. 2 In colour therapy and colour healing blue is used to aid physical ailments such as inflammation, raised blood pressure and infections. Blue is used to treat mental and emotional ailments such as aggression, anger and stress. Blue is also used for physical and mental complaints related to the throat such as speech impediments and throat infections. 2 Blue is linked with the Throat Chakra. This particular Chakra is connected with communication of how you feel and what you think.

Blue Colour Meaning in Magic and Correspondences

Blue is connected with the Element of Water, the direction West, the zodiac signs of Scorpio and the planet of Jupiter. Blue is also connected to the Major Arcana Temperance Tarot Card 2 Magical purposes of this colour, for use in rituals and Spell work, are for wisdom, healing and protection. 2 Blue Crystals such as Blue Lace Agate are used to open blocked communications and spiritual inspiration. 2 I use blue candles and blue crystals in the Spells I cast including my Protection Spells, Healing Spells and Weight Loss Spells. 2

Enhancing your Life with the Colour Blue

Choosing Blue in your wardrobe, or decorating your home in this colour, or enjoying it in nature, will help you get some calming and stress relieving influences into your life. 2

If you need to communicate all your thoughts, feelings and ideas with others then this colour will be helpful. It is perfect to wear something in this colour for job interviews or getting things of your chest for example. 2 Have a daily dose of blue by walking in nature under blue skies or close to the ocean. 2 This colour is perfect for making easy communication, whether it is with yourself or others. 2

Choosing Blue as a Favourite Colour

Choosing Blue as a favourite colour indicates that you have a powerful need to be protected and nurtured and are seeking calm in your life. You possibly have to deal with some difficult issues at present, of which you may not feel supported and cared for, by those close to you. You crave peace, quiet and a chance for full relaxation and recharging of your energies. Your desire to have open communication and all cards placed on the table is very strong. 2 You are also very open and receptive to learning new things especially in regard to how you can further help people with your natural talents.
2

Trust, calm, stability, serenity, cold,

Light- refreshing, cool, imaginative Bright Blue- truth, beauty, tranquil Dark Blue- gentile, quality, solid, traditiona
The only product that blue does not work for is food. Blue food is a rare occurrence in nature. There are no leafy blue vegetables and aside from blueberries and a few blue-purple potatoes from remote spots on the globe, blue just doesnt exist in any significant quant Of course some confectionary works with blue logos. Financial institutions and technology companies frequently use blue in their logos, most famous being American Express. Trust our card, trust our system.

Black is associated with power, elegance, formality, death, evil, and mystery. Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief.1 Traditionally when black is used for a logo as the only color it is combined with a particular font that solidifies the brand power. Luxury brands such as Hermes, Bvlgari, Cartier all have a distinctive font that is used to present the black. A brand such as Adidas uses black in its name and accompanying symbol. It says simple, strong, classic, traditional. BMW logo Harley Davidson is another black logo that is combined with a hint of another color. The predominant color is black. The brand has been built on the bad boy nature of black. Black is also used for power symbolism. Strong, sleek, solid

Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.1 The colour green represents fertility and growth. The traditional green colour meaning is that of creativity. The meaning of green is also associated with harmony, balance and peace. Green has a strong association with nature, fertility and life. You instinctively seek it out when under stress or experiencing emotional difficulties. Feelings of comfort, relaxation, calmness, and space are induced by this colour. It is a very soothing colour as it helps you to relax mentally as well as physically. It is said it helps alleviate depression, nervousness and anxiety.

Green Colour Meaning in Healing

Green contains the powerful energies of nature needed for change and transformation, and is essential for growth. Green is linked with the Heart Chakra which concerns higher consciousness and love. Learn more about Chakras by clicking here. In colour therapy and colour healing green is used to relieve tension, ease stress and aid rejuvenation. Green relaxes mentally as well as physically and is used to treat a variety of ailments ranging from high blood pressure to sleep disorders. Green is also said to be an aphrodisiac and can aid sexual stamina.

Green Colour Meaning in Magic and Correspondences

Green is connected with the Element of Earth, the direction North, the zodiac sign of Taurus and the planet Earth. Green is also connected to the Empress Tarot Card The colour Green is used by Witches for magical purposes such as rituals and Spell work. Aspects associated with this colour are love, healing, money and prosperity. Green Crystals such as Aventurine are used to attract money, prosperity and wealth. I use Green candles and crystals in the Spells I cast for Attracting Love, Money and Prosperity.

Enhancing your Life with the Colour Green

You should wear green and decorate your home in this colour to help bring balance back into your life. Also, it is easy to enjoy this colour in Nature - it is all around you! This colour is thought to be incredibly lucky and you should wear something in this colour when choosing lottery numbers etc.

If you are craving a need for change or growth or freedom to pursue new ideas then include more of the colour Green into your life. Green is also the colour of healthy relationships. Have a daily dose of green by eating healthy green foods such as broccoli, spinach or green peppers. Walk in nature as often as possible and feel the energy from trees and grass.

Choosing Green as a Favourite Colour

Choosing green as a favourite colour shows that you may need to grow as a person. You have the desire to really stretch yourself and reach your fullest potential. You crave new adventure, growth and need constantly to move forward and loathe stagnation.
Nature, growth, renewal, fresh and clean, fertility, adundance, vitality, healing

Green is a very good logo color for food branding except sweets. People will always underrate sweets in the presence of green unless it has a mint or lime flavor. Possibly the most famous rebranded logo in green is the BP flower. Others include Starbucks, The Body Shop, Rolex. Fuji film is an interesting case study. If asked what color is Fuji Film most people associate the brand with green because all Fuji film boxes are green. However the logo has consistently been displayed in black and red with the latest logo removing almost all traces of red. Now Fuji packaging is moving away from green and into the gray and black because they wish to show more attention to innovation and technology. Green being an earthly color does not reflect this enough for the company moving forward into the future. This move away from green is an opposite trend from the rest of the world who are trying to leverage the push for increased care for our global environment.

Lime green permeates the world of fashion, furnishings and advertising in the U.S. Combinations of yellow-green and orange are also hot

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy. Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. 1

he colour yellow represents happiness and fun. The traditional yellow colour meaning is that of inspiration. The meaning of yellow is also associated with vitality, energy and illumination. Yellow is associated with the expression of thoughts and the intellectual side of the mind. It can therefore aid the powers of memory and clear thinking, decision-making and good judgement. Yellow is such a joyous and happy colour and can make you feel instantly cheerier. It is very uplifting and can stimulate the mind and intellect. Students would do well to include more of this colour around them to help them study. Yellow is also good for anyone who suffers from low moods and depressive states because of its uplifting qualities. Yellow can stimulate new ideas, creativity and clear thinking. However too much yellow can over stimulate the brain and lead to hyperactivity and anxiety. It is not a good idea to decorate a nursery or children's bedroom in yellow as the colour is too active and will cause children restlessness. Older people do not like too much yellow either as the fast paced, active colour is often too much for them.

Yellow Colour Meaning in Healing

In colour therapy and colour healing yellow is used to lessen the effects of depression and anxiety by arousing feelings of joy, happiness and cheerfulness. Yellow is very stimulating and helps strengthen the mind and the nervous system. This colour can also energise the muscles. So mentally, emotionally and physically yellow can act as a tonic or pick me up. Yellow is linked with the Solar Plexus Chakra. This Chakra is connected with identity and the concept of self. The Crystal Citrine can aid the Solar Plexus Chakra.

Yellow Colour Meaning in Magic and Correspondences

Yellow is connected with the Element of Air, the direction East, the zodiac signs of Libra and the Sun. Yellow is also connected to the Tarot card of the Star and the suit of Swords. The colour yellow is used by Witches for magical purposes such as rituals and Spell work. Aspects associated with this colour are increasing motivation, inspiration and intelligence. Yellow Crystals such as Citrine are used to boost feelings of joy and happiness. I use yellow candles and crystals in the Spells I Cast, for Prosperity and Confidence. Using yellow candles and yellow crystals can assist any Magic Spells that involve inspiration, concentration, learning and creativity. Light a yellow candle if you need to concentrate, study or need inspiration and fresh ideas.

Enhancing your Life with the Colour Yellow

Wearing yellow, decorating your home in this colour, or just enjoying this colour within nature will help you adopt a cheery, uplifting and positive personality. If you are feeling down or are undertaking study of some kind wearing yellow can be very helpful. Use it as an accent colour in an office or study to help sharpen your mind, and improve memory and clear decision making. Have a daily dose of yellow by walking in nature under bright sunshine. This colour is perfect for undertaking new areas of study and for learning new things. It also enhances inspirational and creative ideas. You can begin to use the power of color to enhance your life!

Choosing Yellow as a Favourite Colour

Choosing yellow as a favourite colour indicates that you are very open and receptive to learning new things and education in general. Study, using your mind and soaking up knowledge comes easily to you. People of high intellect prefer this colour to others. It shows that your mind is receptive to receiving knowledge and is positively alert to gaining new insights and skills. Try to focus on what you feel is a priority at this time, as it may also indicate an overly loaded mind needing clarity and a logical stepped approach.

Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.1 The colour purple represents psychic abilities and the imagination. The traditional purple colour meaning is that of spiritual fulfilment. The meaning of purple is also associated with royalty, nobility and power. Purple is such a deeply comforting, rich and engulfing colour. It has the energy, passion and warmth of red plus the coolness, calmness and sophistication of blue. Because of this

combination and the benefits of both red and blue mixed it is a very creative, imaginative colour. It can be used to inspire, motivate and put into action creative ideas fuelled by the imagination. It is no wonder that psychics, writers, artists, poets and philosophers favour the colour purple. It is a very powerful, psychic colour and stimulates intuition and imagination. It has always been associated with mysticism and magic.

Purple Colour Meaning in Healing

In colour therapy and colour healing purple is used for emotional and mental problems associated with addiction. Purple helps balance the mind and transforms obsessions and fears. It brings peace and calm to an over active mind, acting like a sedative. Purple is linked with the Crown Chakra. This Chakra ensures you are connected to universal sources of energy. A balanced Crown Chakra allows a person to be in tune with their intuition, receptive to psychic connections and be inspired. The Crystal Amethyst can aid the Crown Chakra.

Purple Colour Meaning in Magic and Correspondences

Purple is connected with the Element of Spirit, the zodiac sign of Pisces, and the planet of Mercury. Purple is also connected to the High Priestess Tarot card. Magical purposes for use in rituals and Spell work associated with Purple are healing and protection. Purple Crystals such as Amethyst are used to boost Psychic Abilities and aid connection with Spirit. Using purple candles and purple crystals can assist any Magic Spells that involve increasing psychic ability, stimulating imagination and creativity. Light a purple candle if you want to increase your psychic ability and aid your intuition, I use purple candles and crystals in the Spells I Cast

Enhancing your Life with the Colour Purple

To help you attune to your own Psychic powers wear more of this colour. Also decorate your home in purple by adorning it with purple ornaments and decorations.

If you are having worries and doubts particularly in relation to your own psychic connections, then this colour can really help you. It is perfect to surround yourself with this colour when meditating. Have a daily dose of purple by meditating with an Amethyst Crystal. This colour is perfect for people seeking spiritual fulfilment.

Choosing Purple as a Favourite Colour

Choosing purple as a favourite colour indicates that you are deeply spiritual and are looking for meaning and answers to many thought provoking questions about what life means to you. You have psychic abilities that need to be encouraged and developed. It shows you have a vivid imagination and should explore creative ideas such as writing poetry or other artistic pursuits. http://www.alizons-psychic-secrets.com/colours.html

White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection. White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.1

Favourite Colour of White

If your favourite colour is white you are likely to display at least some character qualities of the colour personality linked to white. You may also hold some of the more negative character traits associated with the meaning of white.

White Meaning

White is the colour of purification, perfection and innocence. The meaning of white is that of virginal untainted purity. White is both a healing and spiritual colour.

White Colour Personality

The white colour meaning linked to personality explains the character traits most associated with people who have white as a favourite colour. So if you have a white colour personality you have a clean and clear view of how you want to live your life. Cleanliness for you is next to godliness as you have impeccable standards of hygiene. You also have high moral standards and expect the best from yourself and others. You are intelligent and seek knowledge and inspiration from many sources. You are highly spiritual, a natural empath and healer. You like to use your talents to help others. If you have white as a favourite colour you are an optimist and always see life as the glass half full. Because of your positive nature you like to surround yourself with likeminded positive people who are uplifting and motivating. You are seen as an inspirational figure and are admired and respected by many. On the downside of a white colour personality, because you have a superior intelligence, you can seem arrogant, lofty and self righteous at times. With white as a favourite colour you sometimes border on a control freak mentality. If you have white a favourite colour positive opportunities seem to flow to you naturally. So be on the lookout for chances to enhance your life in very positive ways.

"Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation."1

The colour orange represents enthusiasm and adventure. The traditional orange colour meaning is that of happiness. The meaning of orange is also associated with optimism, rejuvenation and spontaneity. Orange is a very sociable colour. It stimulates the mind, and renews interest in life, creativity and wanting to be around people. It is a great motivator and boosts self esteem and allows you to accept and be open to exciting change.

Orange Colour Meaning in Healing

In colour therapy and colour healing orange is used for energising and revitalizing. It acts as a pick me up and aids recuperation after a bout of illness. For mental and emotional ailments orange is used to aid depressive states, melancholy and grief. Orange is linked with the Sacral Chakra, which is related to sexuality and reproduction. A balanced Sacral Chakra allows a person to use all their creative energy to the full. The Crystal Carnelian can aid the Sacral Chakra.

Orange Colour Meaning in Magic and Correspondences

Orange is connected with the Element of Fire, the direction South, the zodiac signs of Sagittarius and the planet of Mercury. Orange is also connected to the Tarot card of the Magician The colour orange is used by Witches for magical purposes such as rituals and Spell work. Aspects associated with this colour are career success, creativity, motivation and inspiration. Orange Crystals such as Carnelian are used for fertility. I use orange candles and crystals in the Spells I cast including my Fertility Spells and Weight Loss Spells.

Enhancing your Life with the Colour Orange

Using orange for clothing, decorating your home or just enjoying this colour within nature will help you embrace and explore new and exciting things in your life. Orange is thought to be incredibly sociable and you should wear something in this colour when wanting to meet new people and expand your circle of friends. If you are craving a need for some excitement or freedom to pursue new ideas then include more of the colour orange into your life. Have a daily dose of orange by eating healthy Orange foods such as carrots, orange peppers or simply drinking orange juice. Place orange crystals such as Carnelian around your home or office to stimulate creativity and the ability to adjust to changes.

Choosing Orange as a Favourite Colour

Choosing orange as a favourite colour indicates that you are a fun person, young at heart and very adaptable. You could be in need of some fun, joy and laughter right now! Orange is a very joyous and vibrant colour. It is said to free and release emotions and it is a great anti-depressant and will lift your spirits. Creativity and optimism are key words for this choice of colour.
Optimism, wisdom, warmth, spirit, action, happy, successful, open, vivid Orange is often used for its earthly connotations yet is a happier color than green. For obvious reasons it is often used for orange drinks and food where the color is reflecting the product. Similarly used for products containing vitamin c. Hutchison Telecoms brand, Orange, has orange as its dominant color. Its attractive, bright and cheery nature captures the attention of the spectators and gives the logo a contemporary look.

Gold: Gold has been valued in many cultures for centuries for its sheer brilliance, sun inspired colour, and its ability to connect with the Divine. The ancients used this metal to adorn their bodies, their altars and shrines, and to honour their gods. The colour gold represents luxury and wealth. The traditional gold colour meaning is that of power. The meaning of gold is also associated with the Sun, the Divine and of raised spiritual enlightenment.

Gold Colour Meaning in Healing

Gold is an incredibly positive precious metal containing illuminating and health boosting energies. It gives strength, optimism and confidence and dispels negativity, depression and feelings of unworthiness. In colour therapy and colour healing gold is used to help overcome addictions. It is useful for any depressive conditions as it is uplifting, energetic and inspirational.

Gold Colour Meaning in Magic and Correspondences

Gold is connected with the Element of Fire, the direction South, the zodiac sign of Leo and the Sun. Gold is also connected to the Sun Tarot Card The colour Gold is used in rituals and Spell work for enlightenment, protection, success, wealth, luck and love. Gold Crystals such as Amber are used in all Spell work, particularly for love and wealth. I use gold candles and crystals in casting Love and Money Spells. Learn more about my Spells

Enhancing your Life with the Colour Gold

Gold is thought to be incredibly attracting of admirers, boosting confidence and assisting with self esteem. Wearing this colour will help you attract very positive elements into life. If you are craving a need for a complete positive change in your life particularly related to love, romance, finances and success then include more of the colour gold into your life.

Choosing Gold as a Favourite Colour

Choosing Gold as a favourite colour indicates that you love success and are filled with optimism, intelligent ideas and plenty of motivation to put plans into action. It shows you use your personal power wisely and are courageous. Gold is a very successful colour and is linked with creativity.

Brown: Brown is the colour of the Earth and is both nurturing and comforting. It gives a sense of security and connectivity to nature and to animals. It is very healing and protective and can help balance the emotions. The colour brown represents homeliness, comfort and security. The traditional brown colour meaning is that of groundedness and practicality. The meaning of brown is also associated with a love of nature, animals and the environment.

Brown Colour Meaning in Healing

In colour therapy and colour healing brown is used as a stabilizer. It helps bring to reality and down to earth too fanciful and flighty feelings associated with paranoia. Hyperactivity and hyper tension can be helped with the use of the colour brown. It is good for those who suffer panic attacks and anxiety as it is both comforting and grounding. This colour is very grounding and can also help in painful situations both emotional and physical.

Brown Colour Meaning in Magic and Correspondences

Brown is connected with the Element of Earth, the direction North, the zodiac sign of Capricorn and the planet Earth. Brown is also connected to the Chariot Tarot Card. The colour Brown is used in rituals and Spells for success, creativity, wealth and prosperity. Brown Crystals such as Tigers Eye are used for grounding, protection and healing of animals.

Enhancing your Life with the Colour Brown

Wear this colour, decorate your home or just enjoy it within nature to help you become stable and grounded. It helps keep your feet on the ground and gives you strength and determination to get any job done. Wear brown when you need to work hard, organise your finances or stick to your guns in a disagreement. If you are craving security, dependability and reliability then include more of the colour Brown into your life.

Choosing Brown as a Favourite Colour

Choosing Brown as a favourite colour indicates that you are very in tune with nature and are very gifted in communicating with and dealing with animals. Your connection to animals makes you a very caring and nurturing person. You also have your feet on the ground and are very practical and not afraid to roll your sleeves up and get down to work.

Silver The colour silver represents intuition, imagination and illusion. The traditional silver colour meaning is that of moon energy. The meaning of silver is also associated with mystery, femininity and female power. The colour silver is often seen as a sophisticated colour and along with gold it represents wealth and riches. Gold is warm and is associated with the sun and masculine energy whereas silver is the opposite being cool, linked with the moon and female energy.

Siver Colour Meaning in Healing

Silver is an incredibly spiritual precious metal containing healing and health boosting energies.

It gives a sense of balance and helps with mental, emotional and physical releasing and cleansing. In colour therapy and colour healing silver is used to help traditional women's problems such as painful periods, gynaecological ailments, hormonal imbalances and breast tenderness

Silver Colour Meaning in Magic and Correspondences

Silver has a fantastic magical energy with the ability to energise Crystals. It has strong associations with the Moon and is used in Magic rituals and Spell work particularly around the full moon phase. Silver is connected with the Element of Water, the direction West, the zodiac sign of Cancer and the Moon. Silver is also connected to the Moon Tarot card Magical purposes for use in rituals and Spell work associated with Silver are for increased intuition and inspiration. Silver Crystals such as Moonstone are used for fertility and all things connected to the feminine. I use silver candles and crystals in the Spells I cast including my Love Spells, Fertility Spells and Weight Loss Spells Using silver candles and silver coins can assist any Magic Spells that involve inspiration, purification and wealth manifestation. If you want to increase your wealth use a silver coin to inscribe the amount you need onto a silver candle. Light the candle, watch the flame and concentrate on your desire for increased wealth. Keep the silver coin and do not spend it.

Enhancing your Life with the Colour Silver

Using silver for clothing, decorating your home or in jewellery will help you attract calming and balancing elements into life. Silver is thought to be incredibly attracting of increased intuition and inspiration and you should wear something in this colour when wanting to get to the truth in situations. If you are craving a need for truth, honesty and a clearer understanding of your purpose in life then include more of the colour silver into your life.

Choosing Silver as a Favourite Colour

Choosing silver as a favourite colour indicates that you are very intuitive and can sense the good or bad intentions of people. You have a deep understanding and connection to spiritual matters

and are very psychic yourself. You have a great deal of patience and perseverance and will take on any cause that you think is worthwhile and give it your all.

Pink

The colour pink represents love and compassion. The traditional pink colour meaning is that of nurturing. The meaning of pink is also associated with tenderness, kindness and generosity. Pink is such a soothing, comforting colour from the palest of pastel pink to the deepest fuchsia pink it exudes warmth and comfort. These womb like feelings of warmth and comfort are especially felt by women. Softness, nurturing, selflessness and of the traditional feminine traits are all found in the colour pink. Pink is of course the combination of red and white. Red gives warmth and energy, whereas white brings purity and clarity to the colour pink. Pink promotes a feeling of gentle warmth and nurturing. It lessens feelings of anger and irritability, surrounding us with a sense of love and protection. It also helps with feelings of loneliness, unhappiness, over sensitivity, and vulnerability.

Pink Colour Meaning in Healing

In colour therapy and colour healing pink is used for calming and soothing and is good for assisting with emotional and mental ailments such as sadness, loneliness and grief. Pink, along with the colour green, is linked with the Heart Chakra, and concerns higher consciousness and love. The Heart Chakra bridges the gap between the physical and spiritual worlds. (Click the link to learn more about Chakras.

Pink Colour Meaning in Magic and Correspondences

Pink is connected with the zodiac sign of Aquarius and the planet of Venus. Pink is also connected to the Lovers Tarot Card. When used in rituals and Spell work, the colour pink, such as coloured crystals like Rose Quartz, is associated with attracting love. Click the link to learn more about Crystals. Using pink candles and pink crystals can assist any Magic Spells that involve love, increasing self esteem and self love. Light a pink candle if you want to increase the love in your life. I use pink candles and crystals in the Spells I cast including my Love Spells, Fertility Spells and Weight Loss Spells.

Enhancing your Life with the Colour Pink

Using pink for clothing, decorating your home or just enjoying this colour within nature will help you attract more love into your life. Wear something in pink if you want to attract a potential love partner. Or just wear it when you are in need of de-stressing and are seeking calm. Place pink crystals, such as Rose Quartz, around your home to ensure a happy and loving home environment. It is a very relaxing and soothing colour and promotes feelings of caring, tenderness and contentment.

Choosing Pink as a Favourite Colour

Choosing pink as a favourite colour often shows a desire for love. This can be a need to increase your own self-love or gaining love from others. Possibly those around you have not been as affectionate, caring or attentive as you want them to be.
Friendly, soft, gentle, feminine, tranquil, innocence

References: http://www.color-wheel-pro.com/color-meaning.html

Colors in Advertising
The advertising world revolves around the principle of attraction. Whatever the product, in the end, the advertisement should attract the consumer. How do ads manage to attract attention? One of the first things you notice about any advertisement is the colors. In ads that dont have a

multimedia advantage (like ads in the newspaper or on a billboard), the colors and design are the only things holding the ad together. Colors, therefore, are one of the things that advertising experts study, especially since they can have so many different connotations in different contexts. Its essential to use colors to project an image of the productis it a warm, family oriented-thing? Is it a bright, colorful kiddy thing? Is it a novelty? Is it a cool teen thing? All of these factors are portrayed by the color schemes of advertisement, which connects the colors to the simple, hardcore human factor.

Red is an extremely powerful color. It is the bang that hits your eyes, and as a result, it symbolizes energy, power, vitality and vigor. Red is an attractive color to nearly everyoneits the first color babies can see, the most popular color among children, and generally liked by adults as well. Since it has the ability to physically affect humans by increasing the breathing and pulse rate, it can be used for anything exciting and able. Sometimes the power of products is described by the use of red, with active use of red in the motor industry and its associated productsred is speed, red is the beat, red is the groove. In addition, red is used to arouse adult men and women. Therefore, its used in beauty products like nail polish, lipstick and perfume. Reds ability to stimulate the appetite makes it an excellent tool in food products as well. Sometimes red is used to symbolize fast-acting pills. Since red is associated with the more passionate emotions (both love and hate!) its the only color that can really portray any vigorous reactionyou cant use green, blue or purple for those red hearts or that red-faced dog in cartoons. Thus, overall, red is a pretty useful advertising color. Green is the nature color. In todays world, green has a very strong association with the get-green fad and environment movements. As a result, green portrays health and nature more than ever. Along with this, green has the nurturing and tranquil effect, as it happens to be the easiest color for the eye to see. Green is synonymous with harmony, and is a very, very utile color in advertising. If you can recollect those green check marks and the red x marks you see in advertisements, youll agree that green also stands for the right thing. In some contexts, green is like the green traffic light signaling go; so thats another way ads can subtly manipulate green. Of course, the lighter shades of green are strongly connected to freshness and vitality. A lot of revitalizing creams and refreshing drinks like tea are advertised in green. On the other hand, green is also associated with money and financial powerthink about the US dollarsmeaning that sometimes it can be used to depict fast-earning schemes and investment plans.

Blue is probably the universal favorite. As a cool shade, it not only promotes serenity and clarity, it also denotes intellect and precision. Blue has a lot of significance in formality and elegance, especially in its deeper shades. You might have noticed the many ads using blue luxury cars, navy-blue suits and rich blue office rooms. Since it increases the concentration ability, blue can also be used to highlight the effectiveness of a product in terms of its smooth running. The cold side of blue is used to show refreshing cool drinks and icy cold mountain water. Its also associated with purity and clarity, which is why window cleaners, mineral water, and glasses are all given blue tints. Blue is also associated with masculinity and can be used accordingly. Although it is a versatile color, blue loses out on food products as it suppresses the appetite. Therefore, it is unwise to use blue in the field of food products. Yellow is a two-faced advertising color. Although it is the most eye-catching color, yellow can be fatiguing to the eye and overbearing to the mind. The use of yellow for important things, though, can be a good property as well. Yellow is a happy, energetic color, that sometimes symbolizes rejuvenation; hence the use of the color yellow in beauty products. But somehow, the color remains distasteful to men, maybe because of its conventional cheap connotation. Yellow is also used to show the scrumptious attraction of buttery food products, the sunshiny cheerfulness of toys and such, and the happy child atmospheres in general. People tend to associate yellow to sunshine and happiness, so towards that effect, it remains a good advertising color tool. Purple is the luxury color. High quality in its elegance, its often used to attract women, who find the color irresistible. Because of its costly appearance, it can affect perception of bargain hunters, while at the same time giving quality to cheaper products. As a result, purple is overall a regal mark of the feminine; with teenage girls forming the largest proportion of purple fans. Orange is a more neutral shade of red. It has all the energetic warmth of the warmer half of the color wheel, but it doesnt have reds association with negative emotions. It is used as an adrenaline power shot, with a lot of use in energy drinks, orange-flavorings and childrenassociated products. On the negative side, though, orange can give a very strong impression of shoddy cheapness, so although it shouldnt be used on luxury products, it can be used for lowprice things like fast-food and bargains. While orange also stimulates the appetite, it shouldnt be used for the more expensive food products. Its usually reserved for the candy and the soft drinks. Pinkthe number one feminine color in the world. Known for its attractive quality, pink is used all over as the in advertising color for all things girl-related. Also used as a pastel color, pale pink is a baby-color as well. Pale pink is used in baby lotions and powders, and it can also represent silky smoothness in other lotions for women. Although it can have a calming effect, men often find pink an irritating reminder of female existencenot something they like to acknowledge! Maybe because of its feminine quality, pink also represents sweetness and angelic cherubs. As a result, pink food products can entice the sweet-teeth of consumers all around. Black is the smooth shade of exclusivity. Shiny black is a mark of excellence, while black on the whole is a very formal color in advertising, hinting of corporate touches. Although black tends to be a more traditional color, it can be used to give class to advertisement as well. Black text is one

of the most conventional bromides of advertising, but experts are finding it useful to change traditional black on white writing as it makes information pop out better. White, on the other hand, is the cool airy shade of purity. Used a lot to depict cleaning substances, its also often used to give a calm look to a room shown in an advertisement. Modern and abstract, white remains a favorite where clear-cut lines play a role.

Red

Associated with all things intense and passionate, danger, fire, energy and excitement Highly erotic Symbol for violence, blood and war High visibility used for road signs Indicates courage used in many countries' flags China - indicates celebration or luck India - colour of purity (used in weddings) Colour of sunshine Indicates energy, optimism, joy, hope and warmth Seen before other colours when placed against black Symbol of spontaneity and impulsiveness Dull yellow is associated with decay, sickness, jealousy and deceit Asia - symbol of royalty and sacredness Depth and stability colour of the sky and sea Symbol of freedom Associated with tranquillity, wisdom and loyalty Symbolic of cleanliness, technology and security Slows human metabolism calms and soothes Masculine colour China - associated with immortality Hindus - the colour of Krishna Jews - holiness Middle East - protective colour Associated with enthusiasm, attractiveness, stimulation, creativity and warmth Increases oxygen supply to the brain; an invigorating effect Symbol of fall and harvest Ireland - religious significance (Protestant) Associated with Nature, youth, fortune and vigour

Yellow

Blue

Orange

Green

Also associated with feelings of envy and jealousy Sharp and acute not a relaxing colour Connotes inexperience (a greenhorn) Darker green associated with money Improves vision The colour of Islam Connotes royalty, nobility, wealth and extravagance Symbolic of wisdom, magic and arrogance Associated with mourning 75 percent of pre-adolescent children prefer purple to all other colours Associated with security and solid Connotes maturity, old age and dignity Symbolic of conservativeness and boredom Associated with Earth, home and comfort India - the colour of mourning Connotes purity, simplicity and faith Associated with clinical elements hospitals Colour of perfection Represents peace or virginity colour of doves and snow respectively Japan - white carnations signify death Gothic representations death and evil Symbol of grief Associated with power, mystery and fear Positive connotations - elegance and class Aggressive and strong colour

Purple

Gray

Brown

White

Black

Colors and people used in categories of advertising

Colors in advertising Case study I: fear advertisements

Liu and Westmoreland found that "before" advertisements were generally darker, using shades of black and white, green and brown; in contrast, "after" advertisements used bright colors such as red, orange and yellow. The correlation between color and mood and attitude is clearly present in these ads, in which darker advertisements try to convey a problematic, sad or negative situation and brighter advertisements show the happiness and cheer that can be achieved once the problem has been solved. Color choices can also correspond to levels of salience. Liu and Westmoreland note that "before" advertisements look somewhat bland, plain or dreary because of the use of neutral colors like black, white, brown and green. The bland colors give elements in the advertisement low salience because of the lack of contrast, and the problem is perceived as a whole, a completely undesirable situation. Brighter colors and the use of white space, on the other hand, can give elements more salience and the ad can more clearly focus on the bright attitude of the person that has been "cured." Lastly, in "before and after" advertisements both dark and bright colors were used, though not as much as intermediate colors such as blue, purple and yellow. This selection of colors suggests balance between "before" and "after"--for every problem, there can be a solution. Case study II: energy bar advertisements

The color swatches above were taken from 29 energy bar advertisements and loosely arranged by hue and brightness, showing the popularity of brown and blue tones. Brown was a popular choice as the color of chocolate, a common bar flavor, and in association with nature and health. Blue can also be associated with health, cleanliness and serenity, which appeals to lifestyle choices that energy bar users might make. Darker shades are more common, perhaps to emphasize the richness of flavor and nutrients energy bars provide. Case study III: alcohol advertisements

In the sample of alcohol advertisements, red, black and blue were predominantly used. The bold, eye-catching reds were mostly an amber hue, the color of many of the products (whiskey and beer) themselves. Using the rich reds and ambers, advertisers could convey a sense of weight and even taste to the readers. Blue hues were mostly seen in in advertisements for clear liquors, such as vodka. Blues evoke a cool, clean, smooth sensation that vodka companies may want to associate with their products. Lastly, the use of black connotes the nightlife and sophistication in which alcohol may be consumed.

http://www.stanford.edu/class/linguist34/Unit_13/colors.htm