SUBMITTED BY: Sandeep M

Content:

Introduction Company profile The market Human resource planning Marketing plan Finance plan Break Even Analysis Conclusion

Introduction

The "CAF CAPER will be a combination of a coffee shop and sports caf, which is strategically located in the prime area of the city. Our main motive is to develop sports utility along with a caf shop. We intend to provide a caf with a sports ambience, which will be the ultimate hangout for the prospective customers. It is the purpose of this business plan to lay the foundations of the company's vision, philosophy and strategy to the firm's principal investors and debtors and to align the various elements of the company to create a coherent system of sustainable customer satisfaction and profits.

Personal information Name: Mr. Sandeep M & Naveen R Phone no.: 0836-2223344
Location: Banglore and Manglore Educational Qualification of Mr. Sandeep M : MBA

(ED)
Educational

Qualification

Naveen

MBA

(Marketing)
Work

Experience

Sandeep

M :

2 years

of

experience as a assistant manager in C C day.

 Work

Experience

Naveen

years

of

experience as a Marketing Manager in Big Bazar.

The Company The store is a chain of sports caf across karnataka, which are located in the heart of the city. It is conveniently located in an area frequented by the local and national public. We expect a high degree of expertise and enthusiasm from our employees and we will compensate them accordingly. All employees are hired for their expertise and enthusiasm and will be paid at a rate well above the minimum wage to facilitate low-turnover and long-term loyalty. Sourcing is critical for any enterprise, especially a retail operation. The Espresso Harvest will be our coffee vendors, and will handle many in-store merchandising issues for their line of coffee products. Sandeep M will be the chairman of CAFE CAPER and Naveen R will be the General Manager.

The Market Consumer expenditures for cafs are very high because it has become a hangout place for a group of friends where they sit for hours and spend their time. We expect sales to increase steadily as Cities population grows and as the popularity of the CAFE CAPER caf grows. These days going to such caf have become a fashion statement for a youth. Its a place which youth would prefer to go to such caf because in this type of caf we find a mixture of activities like it has a caf and with that it even has sports and of course great interior related to sports which ever sports lover would like to see. Our main target market would be youths. Where in around 45 % to 55 % of Indian are youths so we have a huge target market to make an impact on them. This type of caf is one of its kind in the city which is been structured by keeping a youths interest into consideration so that it becomes a sure shot success.

HR

PLAN

Chairman

General Manager

Caf Manager

Sports Manager

Marketing Manager

Store Manager

HR Manager

Admin Manager

Finance Manager

Chefs

Asst. Sport Manager

Asst. Store Manager

Recruitment Receptionist Asst. Finance Manager

Cooks Workers Waiters Asst. Marketing Manager Recorder

Training

Electrician

Security Persons Welfare

Cleaners

Clerks

CA

Sales Manager

Marketing Manager

Clerks

Sales Person

Marketing Hosts

REQUIRED MAN POWER ESTIMATE: Sl. No 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Chairman General Manager Caf Manager Sports Manager Marketing Manager Stores Manager HR Manager Administrating Manager Finance Manager Chefs Asst. Sports Manager Asst. Marketing Manager Asst. Store Manager Asst. HR Manager Receptionist Asst. Finance Manager Cooks Sales Manager Marketing Host Recorder Chartered Accountant Waiters Sales Person Electricians JOB TITLE No. ees 01 01 01 01 01 01 01 01 01 02 01 01 01 01 02 01 05 02 03 01 01 12 07 02
8

of

employ

25 26 27 28

Securities Workers Clerks Cleaners TOTAL

05 10 09 10 85

SL. NO. 1 2 3

JOB TITLE Chairman General Manager Caf Manager

BASIC

DA 75% SALARY ANNUAL No. of 1st Year 2nd 3rd Year employ Year ee 500000 100000 375000 975000 1170000 1 1170000 1316250 14807812 0 0 0 .5 200000 40000 150000 390000 4680000 1 4680000 5265000 5923125 150000 30000 112500 292500 3510000 1 3510000 39487504442343.7

HRA 20%

4 5 6 7 8 9

Sports Manager Marketing Manager Stores Manager HR Manager Administrating Manager Finance Manager

125000 125000 125000 100000 175000 250000 70000 40000 80000 65000 90000 60000 95000 55000 40000 45000

25000 25000 25000 20000

93750 243750 2925000 93750 243750 2925000 93750 243750 2925000 75000 195000 2340000

1 2925000 1 2925000

3290625 3290625

1 2925000 1 2340000

3290625 2632500

35000 131250 341250 4095000 50000 187500 487500 5850000 14000 8000 16000 13000 18000 12000 19000 11000 8000 9000 5000 20000 52500 136500 1638000 30000 78000 936000

1 4095000 1 5850000

4606875 6581250

10 Chefs 11 Asst. Sports Manager 12 Asst. Marketing Manager 13 Asst. Store Manager 14 Asst. HR Manager 15 16 Receptionist Asst. Finance Manager 17 Cooks 18 Sales Manager 19 Marketing Host 20 Recorder

2 3276000 1 936000

3685500

5 3701953. 13 3701953. 13 3701953. 13 2961562. 5 5182734. 38 7403906. 25 4146187. 5

1053000 1184625 60000 156000 1872000 48750 126750 1521000 67500 175500 2106000 45000 117000 1404000 71250 185250 2223000 41250 107250 1287000 30000 33750 18750 78000 936000 87750 1053000 48750 585000 2106000 2369250 1 1521000 1925015. 1711125 63 1 2106000 2665406. 2369250 25 2 2808000 3159000 3553875 1 2223000 2813484. 2500875 38 5 6435000 8144296. 7239375 88 2 1872000 2106000 2369250 3 3159000 3998109. 3553875 38 1 585000 740390.6 658125 25 1 2340000 2961562. 2632500 5 12 5616000 6318000 7107750 7 2457000 3109640. 2764125 63 2 702000 888468.7 789750 5 10 4212000 5330812. 4738500 5 5 1404000 1776937. 1579500 5 9 2106000 2665406. 2369250 25 10 1872000 2106000 2369250 8845200 9950850 1119470 85 0 0 63 1 1872000

25000 100000 20000 15000 15000

21 Chartered Accountant 22 Waiters 23 Sales Person 24 Electricians 25 Workers 26 27 28 Securities

75000 195000 2340000 15000 11250 11250 13500 9000 7500 6000 39000 29250 29250 35100 23400 19500 468000 351000 351000 421200 280800 234000

4000 3000 3000

18000 12000

3600 2400

Clerks Cleaners TOTAL

10000 8000 261300 0

2000 1600

15600 187200 6114420 0

10

Sources of funds Sources Percentag e ts 60% 35% 5% 100% of investmen Venture capitalists Term loan from SBI Owners capital TOTAL 186, 00, 00,000 108, 50, 00,000 15, 50, 00,000 310,00,00,000 Amount (in Rupees)

SELECTION OF LOCATION We plan to come up with 2 outlets, which will later expand, to a chain. The first 2 outlets will be set-up at Bangalore and Mangalore and will be further expanded in other cities. Since the outlets will be in two big cities all the required facilities are readily available

11

MARKETING PLAN
MARKETING STRATEGIES Guerrilla promotions

Mobile Billboard Advertising

Wall paintings Billboards Printed flyers and rack cards Radio Cinema and television ads Skywriting Magazines and newspaper Town criers

12

Guerrilla promotions We are promoting our service in the form of events such as free distribution of gifts and other attractive vouchers in the public places. This is mainly done to attract the people in public places. Mobile Billboard Advertising We are hiring two mobile billboards in each of the city and are made to cover nuke and corner of the city. Wall paintings We also intend to advertise about our service through wall paintings. This is done to target customers in the residential areas. Billboards

13

Billboards

are

one

of

the

important

medium

of

advertising, we are placing advertisement through billboards in major public places such as market, malls, bus station, schools and colleges.

Printed flyers and rack cards We are also using the conventional advertising media such as printed flyers, pamphlets and rack cards with an intention to boost the brand name.

Radio As FM radio and FM station has a mass usage we understand the importance to advertise about our service in the above mentioned placements. Cinema and television ads Even these medium has a mass usage, we are tapping the opportunity to portray our advertisement. Skywriting

14

To create enthusiasm and curiosity we are using skywriting. Magazines and news paper We are showcasing our advertisements in all the local and nation news paper and magazines. As news paper and magazines cover the major junk of population. Town criers We are hiring four auto rickshaws which will be covering every nuke and corner of the city which carry information about our new service, offers, special features etc.

Marketing Budget Strategy Guerrilla promotions Mobile Advertising Wall paintings Amount (in Rupees) Rs 20,000

Billboard Rs 1,00,000 Rs 10,00,000

15

Billboards Printed cards Radio flyers and

Rs 1,20,00,000 rack Rs 1,00,000 Rs 20,00,000

Cinema and television ads Rs 5,00,00,000 Skywriting Rs 10,00,000

Magazines and newspaper Rs 40,00,000 Town criers TOTAL AMOUNT Rs 20,00,000 Rs 5,87,20,000

FINANCE PLAN

Initial Investments Particulars Building Amount (in Rupees) 180,00,00,000

16

LCDs Furniture and fixtures Sports equipments Assets % Value

14, 40, 000 24,00,00,000 4,00,00,000 year 3rd year 1st year 2nd

Sports apparels 2,00,00,000 Furniture 10 24,00,00,0 2,40,00,000 2,16,00,0 1,94,40,00 Technical know how 1,50,00,000 00 00 0 Building 10expenses 1,80,00,0018,00,00,000 16,20,00, 14,58,00,0 Preliminary 1,00,00,000 ,000 000 00 Unused amount 67,35,60,000 Sports 10 4,00,00,0040,00,000 36,00,00032,40,000 Working capital 30,00,00,000 equipme 0 TOTAL nts TOTAL 310,00,00,000 2,08,00,0 20,80,00,00 18,72,00 16,84,80, 0,000 0 ,000 000

Interest & loan repayment Schedule Loan Rs 108, 50, 00,000 Interest rate 9.25% Interest amount Rs 10, 30, 75,000 Loan period 7 years

Loan repayment Schedule

Amount (in Rupees)

17

Loan repayment per month Loan repayment per year

Rs 1,41,43,750 Rs 16,97,25,000

Administrative expenses schedule Particulars Maintenance Electricity Stationary & printing Laundry bills Telephone bills Repairs Traveling expenses TOTAL Amount (in Rupees) 4,80,000 21,60,000 4,00,000 96,000 2,01,600 48,000 1,44,000 35,29,600

Sales realization Sl.No 01 02 Particulars Sales of Units sports 1752 0 7200 0 9600 03 Revenue 0 from Prices/u nit 3000 75 60 Total amount 525600 00 540000 0 576000 0 936000

apparels Sales of food Sales of beverage

18

Games TOTAL

0 7,30800 00

PROFITABILITY STATEMENT of Caf Caper (Rs Crores) Amount 1 Sl No Particulars A B i) ii) iii) iv) Sales Realisation Salaries Administrative Expenses Interest Depreciation TOTAL C D E Year 2 Year 7.31 9.50 23.2526.15 0.35 0.39 16.9716.97 20.8018.72 68.6871.74

in

3 Year 12.35 29.42 0.43 16.97 16.85 76.02 63.67 0.00 0.00

Gross Profit\ Loss ( A - B ) 61.3762.24 Pre Operative Technical Know Taxes 1.50 0.00 0.00 0.00

19

62.8 Net Loss 7 62.24 63.37

Projected Balance Sheet of Caf Caper ( Rs In crores) YEARS Particulars LIABILITIES Share Capital Reserves Venture Capitalist Owner's fund Term Loans Bank Term Loan SBI Current Liabilities Bank Cash Credit SBI Term Loan Instalment Other Liabilities Profit and Loss A/c TOTAL & 186 15.5 186 15.5 186 15.5 1 2 3

15.5

15.5

15.5

0 16.97
33.16

0 16.97
13.79

0 16.97
12.66

-62.87 204.26

-62.24 310

-63.37 310
20

ASSETS Fixed Assets Building LCDs Furniture and fixtures Sports equipments Sports apparels Cash and Bank balances Preliminary Expense TOTAL

162 1.44 24 4 2
9.82

180
1.44

180
1.44

24
4 2

24
4 2

1 204.26

0 310

0 310

Constitution of the company

21

Break even analysis

22

Conclusion
Change is the only constant element in business.

Considering this aspect it becomes necessary to change according to the changing situations and comply with it thereby. Today from the customers point of view the more service you provide the more privileged they feel. Considering this caf caper is an exclusive caf, which has value-added services, which will subsequently enhance the prominence and market share. Caf caper is accountable to not just the service but also the ambience and the sports avenues that are provided. The investment would reach the BEP at 2 yrs and 8 months. It is indeed a lucrative business proposition primarily because of the concept and secondarily because of the feasibility of the project.

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