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Featured Inside:

Follow Alfredo Tan Jr.s quest to Earn His Wings as he vies for the opportunity of a marketing internship with Red Bull Racing in Milton Keynes.

VIdeos for various Marketing & Innovation works.

Clickable LINKS ONLIne CV +EXclusive short interview

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ALFREDO TAN JR.

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RB: Why do you want this Internship?

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MARKETING INTERNSHIP APPLICATON

currently: Student (2011-2012) MSc Strategic Marketing Imperial College Business School

A: How could I not really? Its an opportunity of a life6me. The chance to experience being part of a team and organiza6on that is always at the forefront is something that would always excite a soon graduate like me. The fact that it is within racing and Formula 1 adds even more tenacity to my already psyched up mo6va6on. RB: If I were to ask you, why you should be given such an opportunity, how would you jus@fy yourself? A: Like all upcoming graduates, I am eager to nally contribute and make my mark in this world. Over the years, I have tried my best to immerse myself in marke6ng environments as much as possible. I prefer to iden6fy it as learning (rather than working) and have tried to do this as much as possible. This includes accompanying my parents to source produc6on overseas, redesigning product packagings and even helping establish a brand for my parents business.

previous: Recent Graduate (2008-2011) BSc Management with Marketing Royal Holloway University of London e-mail: mobile: alfredo.tan.jr@gmail.com +44-777-570-6555

As fortunate as I am to have had these experiences growing up,

address: Griffon Studios A205 Winstanley Rd. Clapham, London SW11 2DL United Kingdom

Businesses). The opportunity to

theyve been rather informal (Parents

In order to preserve the feeling of a magazine more, Ive omitted some details which may be viewed online and accessed via my CV (link below).

experience and yearn to commit to.

work full-time in a highly advanced environment is something that Ive yet to

click to access my CV: Link

NOW SCREENING:
*click YELLOW LINK WITHIN video thumbnail to Play

Pink Floyd Relationship Marketing CAMPAIGN CONCEPT

A documentary-style advertisement I created, to maximize social medias potentials; and also to engage both old and new consumers alike with the iconic band.

*CLICK HERE TO PLAY*

A current situational marketing introduction was required for this task, it is therefore best recommended to start the video at

My Part starts at 2:26 1:51

DISSERTATION:

The Effects of endorser-labelled products on consumers motivations. *e.g. Air Jordan Shoes, George Foreman Grills
Transferred my interest and patronage of sports into a productive marketing study on the prominence of goods labels that carry the endorsers name and the branding equities it brings about.

*Inc. Interviewing Steve Bucknall ( First British Player in the NBA [L.A. Lakers] )
RB: Any reason you are vying for the marke@ng role in par@cular? A: Looking back, Ive dedicated my en6re pursuit towards learning the discipline of marke6ng. My fascina6on comes from the reason that it simply makes things possible; be it nancially, aesthe6cally and even experien6ally in this world. Weve seen how no6ons, words and visuals created by man, have had the ability to empower, inuence and even forge a rela6onship or bond amongst the interac6ng par6es. RB: Interes@ng, so explain what marke@ng is to you. A: There are too many technicali6es and debates that surround this. A lot of people get confused or acknowledge the wrong impression that it is simply down to promo6ons, endorsement or sponsorships. In actuality, marke6ng is everything within the organiza6on. It is the execu6on of all ac6vi6es within the organiza6on, aligned with the end consumer in mind. It applies both externally and internally. As well as sa6sfying ones customers, it is just as important to please everyone in the organiza6on in order to mo6vate the en6rety of everyones performance. In Formula 1, weve seen how crucial this plays in every successful achievement by any team.

WON COMPETITION TO interview martin whitmarsh about social medias impact on vodafone Mclaren Mercedes.

Additional Positions (Held in University) Publicity Coordinator

Imperial College Graduate Students Association

Radio Show Host

RHUL Radio Station 103.2 FM (UK)

Student Ambassador

*CLICK HERE TO PLAY*

Royal Holloway University of London

Journalist & Reporter

RHUL University Broadsheet Publication

*click WITHIN video thumbnail to Play

MARKETING & INNOVATIONS PROJECT

Student-Staff Committee Representative

Royal Holloway School of Management

Inspired from wireless mobile network coverages, conceptualized the development of an multipurpose and affordable tracking device for kids, tour groups and even designer handbags.

bs ay Ta Pl low o to el de ** k Y Vi ** lic hin ** C it W *** **

*CLICK HERE TO PLAY*

*click WITHIN video thumbnail to Play

ADVERTISING CAMPAIGN PROJECT

A creative-concept of using university students from good institutions as discreet (and walking) endorsers for a new fashion-brand using positivity as an emotional tool. With the purpose of helping a new clothing line break into the UK market.

A: ...I could con@nue on and on about branding, rela@onship for@ca@ons, channel integra@ons, importance of digital adop@ons and innova@ons plus, consumer engagements.

The bottom line is that

marketing is quite empowering in nature.

It applies both from those that work within, all the way to the fans and customers who support and patronize your brand.
Things however, have to be executed carefully in order to make this a reality.

RB: I see, suppose I want to test you, what do you think Red Bull Racing lacks in this department? A: One quick thought that spurred in my mind is that there is an unexploited opportunity in the retail towards consumers. Red Bull Racing as much as it is a sports team, is something that possesses an experien6al aspect. It is cuTng- edge, innova6ve, daredevil-y and out of the box...(con6nued below).

...Therefore, a agship store in various interna6onal loca6ons (with all the elements that would come to dene Red Bull Racing) is indeed recommended. Here, you get a chance to more physically enhance and communicate what cons6tutes Red Bull and its winning formula. It is a chance to constantly reach out and remind consumers that the exci6ng world of Red Bull is within reach; and that they too can be part of the journey, by patronizing Red Bull items in support of the team and their personal goals. Something as simple as a convenient opportunity to buy in-store (a Red Bull Paddock Crew Jacket to wear for a teenager lets say) could make him feel part of the team and all its trials towards the end objec6ve in mind. Con6nual loyalty and support is something that would not just be emo6onally exhibited by the customer, but also visually, towards his peers and future would-be fans of Red Bull Racing. The possibilities and opportunities are simply, just endless when one innovates strategically the optimal way.

I think it would be great for Red Bull Racing to start investing on operations that would engage your fans and consumers more than the traditional merchandise retail and event staging.

RB: ...and do you have any par@ng thoughts for this applica@on? A: I am a rm believer that one should always deliver func6on with form. It is form that allows func6on a beZer chance to be understood, u6lized and appreciated. Red Bulls Formula 1 has always displayed such a mantra and I would love for an opportunity to be part of such an undertaking with the internship.

Contact Me:
(Click Link if Applicable)

alfredo.tan.jr@gmail.com +44 777 570 6555 VIEW professional cv @alfredotanjr