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    How To Jump-Start CleanTech Links

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    This document discusses disruptive innovation approaches to accelerating the adoption of renewable energy technologies. It provides examples of companies like Better Place and Masdar that have taken a systems-level approach through new business models, enabling technologies, and policies. While clean technologies face challenges competing with entrenched fossil fuel systems, disruptive innovation focusing on whole new energy systems, rather than individual technologies, may enable a faster transition to renewable energy.

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    How To Jump-Start CleanTech Links

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    This document discusses disruptive innovation approaches to accelerating the adoption of renewable energy technologies. It provides examples of companies like Better Place and Masdar that have taken a systems-level approach through new business models, enabling technologies, and policies. While clean technologies face challenges competing with entrenched fossil fuel systems, disruptive innovation focusing on whole new energy systems, rather than individual technologies, may enable a faster transition to renewable energy.

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    How to Jump-Start CleanTech Links

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    This document discusses disruptive innovation approaches to accelerating the adoption of renewable energy technologies. It provides examples of companies like Better Place and Masdar that have taken a systems-level approach through new business models, enabling technologies, and policies. While clean technologies face challenges competing with entrenched fossil fuel systems, disruptive innovation focusing on whole new energy systems, rather than individual technologies, may enable a faster transition to renewable energy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    90 views16 pages

    How To Jump-Start CleanTech Links

    Uploaded by

    dev_gfbpl
    This document discusses disruptive innovation approaches to accelerating the adoption of renewable energy technologies. It provides examples of companies like Better Place and Masdar that have taken a systems-level approach through new business models, enabling technologies, and policies. While clean technologies face challenges competing with entrenched fossil fuel systems, disruptive innovation focusing on whole new energy systems, rather than individual technologies, may enable a faster transition to renewable energy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    How to Jump-Start the

    Presented by: Bijoy E.V Venue: IBS bangalroe eMBA IS-V workshop
    Ref: Mark W. Johnson Josh Suskewicz @ Hbr Nov 2009

    About the Authors


    Mark W. Johnson (mjohnson@innosight.com) is the chairman of Innosight, a strategic innovation consulting and investing firm with offices in Boston, Singapore, and India. Josh Suskewicz (jsuskewicz@innosight.com) is a senior consultant at Innosight.

    Concept Overview
    Conventional approaches to renewable energy are falling short. The key is to shift the focus from developing individual technologies to creating whole new systems. by Mark W. Johnson and Josh Suskewicz

    Global Green Tech initiatives!


    The Obama administration has pledged more than $100 billion for sustainable technologies China plans to spend $200 billion, and the G-20 industrialized nations some $400 billion VCs around the world have pumped $20 billion into cleantech companies since 2005 Transition from a fossil-fuel economy to a clean-tech economy powered by renewable energy?

    Is it working out ?
    Sadly, history shows that this works rarely ! May take many years enable clean technologies to supplant fossil fuels

    Required a deliberate shift in our energy infrastructure!!

    Disruptive innovation
    Many of the difficulties of clean-tech adoption can be traced to the fundamental error of focusing on parts rather than on the whole. Framework for thinking
    Enabling technology
    Hentry Ford: The real impact of these technologies was felt only after system shad evolved around them Edison Bulb: Technological transformation of switch from kerosene to electricity.

    Innovative business model


    Google: Paired its advanced search technology with a fundamentally different business

    Careful market-adoption strategy


    Least possible investment in the smallest possible experiments to preserve the minimum scale needed to to demonstrate the concept.

    Favourable government policy

    Case StudyBetter Place, Israeli start-up


    Business Challenges: Electric vehicles never been able to compete with the convenience and relatively lower cost of gasoline powered cars. Needing to refuel and to refuel quickly. TECHNOLOGY: Retain ownership of their batteries. extensive network of easy-touse charge spots. Automated switching stations BUSINESS MODEL: Separating ownership of the $10,000 battery from ownership of the car could lower the cars cost substantially but not eliminate it. POLICY: Tax on gas-powered cars would rise to 72%, while electric vehicles would be charged only 10%.

    Better Place - Video


    Click to see the Video

    Masdars Business Model


    BUSINESS MODEL:

    1. Developing the city. 2. thin-fi lm solar company investment arm takes stakes in promising cleantech startups and projects around the world, 3. A gigantic wind farm going up in the UK 4. Manufactures clean-tech equipment 5.The worlds first cleantech- focused university: the MIT-affiliated Masdar Institute of Science and Technology, Set to move in by 2013, expected to complete within a decade to be home to Masdars headquarters, the International Renewable Energy Agency,1,500 clean-tech companies, and 40,000 permanent residents. MARKET: City is its own sheltered end market. Given a chance to mature with minimal barriers to implementation and adoption, clean-tech. POLICY. Clearly, as a government-owned entity, Masdar is in a position to enjoy advantages that cant be matched in countries with less political will, on a scale not possible in the private sector.

    Masdar Citi -Video


    Click here for YouTube Video

    Closing Note
    Competing head-on with fossil-fuel-based energy is exceptionally difficult. A century of investment and innovation has yielded a comprehensive network - more conveniently, efficiently, and cost-effectively than anything else right now. Government subsidies aimed at making not-good-enough options competitive have been applied In any event, no alternative will be viable over time if it can succeed only on an artificially created playing field maintained by permanent subsidies.

    EV of Tomorrow!

    Is it all about Clean ?

    Are we fundamentally right in the clean concept ? Are the Clean Projects really Clean ? Inventions on Ready for turning points!

    CO2 Problem ?!!


    CO2CCS
    Capturing CO2 - Separating it from the other components of the exhaust from sources such as coal-or gas fired power plants. Compress the CO2 and transporting it by pipeline or ship to a suitable location where it can be stored deep underground in a variety of geological settings. WHERE TO STORE CO2 ? There are several types of storage sites that are well suited for CO2 storage. The most important characteristics - presence of porous rock in which the CO2 can be stored (much like water is held in a sponge) Ref:
    http://www.riscs-co2.eu/ http://www.worldcoal.org/resources/case-studies/otway-co2-storage-project/

    CO2 to CCS

    Zero Emission Not far.


    Norwegian Sleipner Project More Videos

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