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    BCG Matrix On ITC

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    Tanmoy Guha
    The document discusses ITC's corporate governance structure and various business segments. It provides an overview of ITC's portfolio across FMCG cigarettes and other products, agriculture, paperboards and packaging, hotels, and IT services. It then summarizes the BCG matrix, a strategic management tool used to analyze business units. Finally, it shares ITC's positioning on the BCG matrix across its different segments in terms of market dominance, revenue contribution, and profit contribution.

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    Attribution Non-Commercial (BY-NC)

    BCG Matrix On ITC

    Uploaded by

    Tanmoy Guha
    1K views11 pages
    The document discusses ITC's corporate governance structure and various business segments. It provides an overview of ITC's portfolio across FMCG cigarettes and other products, agriculture, paperboards and packaging, hotels, and IT services. It then summarizes the BCG matrix, a strategic management tool used to analyze business units. Finally, it shares ITC's positioning on the BCG matrix across its different segments in terms of market dominance, revenue contribution, and profit contribution.

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    BCG Matrix on ITC

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    The document discusses ITC's corporate governance structure and various business segments. It provides an overview of ITC's portfolio across FMCG cigarettes and other products, agriculture, paperboards and packaging, hotels, and IT services. It then summarizes the BCG matrix, a strategic management tool used to analyze business units. Finally, it shares ITC's positioning on the BCG matrix across its different segments in terms of market dominance, revenue contribution, and profit contribution.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    1K views11 pages

    BCG Matrix On ITC

    Uploaded by

    Tanmoy Guha
    The document discusses ITC's corporate governance structure and various business segments. It provides an overview of ITC's portfolio across FMCG cigarettes and other products, agriculture, paperboards and packaging, hotels, and IT services. It then summarizes the BCG matrix, a strategic management tool used to analyze business units. Finally, it shares ITC's positioning on the BCG matrix across its different segments in terms of market dominance, revenue contribution, and profit contribution.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    TANMOY GUHA

    CORPORATE GOVERNANCE STRUCTURE

    FMCG-CIGARETTES and Others


    Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy

    Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal. Atta, Kitchens Of India, Mint-o, Sunfeast, Candyman, Bingo, Superia, Wills LifeStyle, Fiama Di Wills, Expressions, Classmate

    Ashirvad

    ITC AGRI
    Tobacco Leaves

    Spices

    Agri Inputs

    PAPERBOARDS AND PAKAGING

    ITC HOTELS

    ITC INFOTECH

    BCG MATRIX
    BCG Matrix a.k.a Growth-Share matrix, Boston Box,

    Boston Matrix, Boston Consulting Group analysis.

    Created

    by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines.

    This helps the company allocate resources and is used

    as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.

    BCG MATRIX

    ITC ON BCG MATRIX


    Segment
    Cigarettes Paper & Packg. Agri Business Hotels

    Dominance
    70% share Packaging board No. 1 in Asia 1of the largest exporters from India ITC Group ranks No.2

    Contribution % Revenue PBIT


    77.0% 7.3% 7.0% 4.3% 87.7% 10.7% 3.7% 5.4%

    FMCG (Others)

    20% share of greeting cards market, 'Aashirvaad' Atta is No.1 in branded segment

    4.4%

    -7.5%

    ITC ON BCG MATRIX

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