Mercedes Benz

Mercedes Benz INDIA
Presented by :Rahul Bansal Great Lakes Institute of Management
Contents
1. Company Overview 2. Mercedes-Benz 3. Key Facts 4. Vehicles 5. Technology Alerts 6. Passenger vehicle sales in India 7. Technology 8. Mercedes Benz Passenger Vehicles sales in 2012-13 Research and Development India Pvt. Ltd.(MBRDI)
9. Analysis of sales
10. Major Competitors 11. Future Plans
Company Overview
Mercedes-Benz (German pronunciation: [mtseds bnts]) is a multinational division of the German manufacturer Daimler AG, and the brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Wrttemberg, Germany.
Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886 and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition a nana a petrol engine later that year.
Mercedes-Benz is one of the most well-known and established automotive brands in the world, and is also the world's oldest automotive brand still in existence today.
Company Overview
Mercedes-Benz India is a 100%-owned subsidiary of Daimler AG. The company is based in Pune. Mercedes-Benz reached the top 100 most trusted brands of India published by The Brand Trust Report and also won the Best Brand Award by Auto India Best Brand Awards 2011. Mercedes-Benz stands for tradition, innovation and the future of the automobile and represents quality and safety on roads throughout the world. Mercedes-Benz Research and Development India Pvt. Ltd. (MBRDI), a 100% captive unit of Daimler AG, was established as a research institute with eight employees in 1996 and currently has a strength of 580 employees.
Mercedes-Benz Research and Development India Pvt. Ltd.(MBRDI)

MBRDI is the largest Research and Development center of Daimler AG outside Germany and contributes in the areas of Computer Simulation (CAE), Design (CAD), Electrical/Electronics and IT-Services. Research and development engineers at MBRDI assess the performance and reliability of various sub-systems and contribute to product development in all the stages of the lifecycle.Organized in extended teams, the engineers collaborate with our partners in the Research & Development Centers and Business Units in Germany, Japan and the USA. To prepare the employees for an effective collaboration in distributed teams across cultures, MBRDI provides languages-classes as well as intercultural trainings and workshops.
Key Facts
Pune, India 1994 28.9 Billion Pounds (201112)
Revenue
1515 Million Pounds (2012)

Profit
Headquarters
Founded
148.132 Billion Pounds (2012)

Total Asset
580 (In the R and D Division)

Employee
Vehicles
Manufacture/Assembles INDIA Imported Commercial Vehicles
Mercedes-Benz CClass(Sedan only) Mercedes-Benz EClass(Sedan, Coupe and Cabrio) Mercedes-Benz M-Class Mercedes-Benz S-Class Mercedes-Benz CLClass Mercedes-Benz CLSClass Mercedes-Benz GLClass Mercedes-Benz M-Class Mercedes-Benz R-Class Mercedes-Benz S-Class Mercedes-Benz SLClass Mercedes-Benz SLKClass Mercedes-Benz G-Class Mercedes-Benz SLS AMG Mercedes-Benz Intercity Bus Future Models 2012 Mercedes-Benz SLK Class Roadster Mercedes-Benz CLSClass Coupe Mercedes-Benz SLS AMG Roadster Mercedes-Benz C-Class Coupe
Technology Alerts
Mercedes-Benz Attention Assist Picture Crash-Avoidance Technology To Combat Drowsiness
Passenger vehicle sales in India
Technology
Hybrid
NGT
BlueTEC
BlueEFFICIENCY
F-Cell.
Mercedes Benz Passenger Vehicles sales in 2012-13

On the 10th of October, Mercedes Benz will roll out their first locally manufactured M-Class at the Chakan plant India. Mercedes Benz sales during the month of September 2012 reach 123,358 units thus beating the September 2011 record by 2.0%. Year to date sales stand at 964,926 units, making it the best year for the company.
The company has already received 70,000 orders while their GLK, M Class and B Class are also getting their fair share of attention from buyers across the globe
Mercedes Benz B Class is seeing increased sales with over 14,722 units sold in September 2012.
Major Competitors
Company Overview
Future Plans
Mercedes has plans to introduce a smaller SLC which will have a V6 engines, output between 350-500 horsepower, torque about 650 Nm Mercedes will introduce the SLK Gullwing with doors that rise from the top. It will have regenerative breaks. It will go from 0 100 km/h in 5 seconds. The SL 63 AMG which will come out in 2013 will have large alloy wheels, quad exhausts, a V8 engine and will be available in two versions the 544 bhp and the 571 bhp. Mercedes will launch a sister-car to the CLS the CLC. The design has been inspired from the CLS-class. It will be a four-door coupe. It will be a grand tourer. The Mercedes Benz A-Class was also spotted. This is a 5-door hatchback that looks pretty sporty.
Company Overview
Mercedes-Benz India is a 100%-owned subsidiary of Daimler AG. The company is based in Pune. Mercedes-Benz reached the top 100 most trusted brands of India published by The Brand Trust Report and also won the Best Brand Award by Auto India Best Brand Awards 2011. Mercedes-Benz stands for tradition, innovation and the future of the automobile and represents quality and safety on roads throughout the world. Mercedes-Benz Research and Development India Pvt. Ltd. (MBRDI), a 100% captive unit of Daimler AG, was established as a research institute with eight employees in 1996 and currently has a strength of 580 employees.
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Mercedes Benz INDIA

Presented by :Rahul Bansal Great Lakes Institute of Management

Mercedes-Benz Research and Development India Pvt. Ltd.(MBRDI)

1515 Million Pounds (2012)

148.132 Billion Pounds (2012)

580 (In the R and D Division)

Passenger vehicle sales in India

Mercedes Benz Passenger Vehicles sales in 2012-13

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