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    Expansion Strategy

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    Attin Talwar
    The document discusses various strategies for business growth and expansion including concentration, integration, diversification, and cooperation. It defines concentration as converging resources in a firm's business to expand, and integration as combining related activities. Diversification seeks growth through new products and markets, and can occur at the business or corporate level. The document also defines various types of diversification including concentric diversification which relates to a firm's existing business definition, conglomerate diversification which uses unrelated technologies, and marketing and technology related diversification.

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    Expansion Strategy

    Uploaded by

    Attin Talwar
    76 views14 pages
    The document discusses various strategies for business growth and expansion including concentration, integration, diversification, and cooperation. It defines concentration as converging resources in a firm's business to expand, and integration as combining related activities. Diversification seeks growth through new products and markets, and can occur at the business or corporate level. The document also defines various types of diversification including concentric diversification which relates to a firm's existing business definition, conglomerate diversification which uses unrelated technologies, and marketing and technology related diversification.

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    corporate strategy level

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    The document discusses various strategies for business growth and expansion including concentration, integration, diversification, and cooperation. It defines concentration as converging resources in a firm's business to expand, and integration as combining related activities. Diversification seeks growth through new products and markets, and can occur at the business or corporate level. The document also defines various types of diversification including concentric diversification which relates to a firm's existing business definition, conglomerate diversification which uses unrelated technologies, and marketing and technology related diversification.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    76 views14 pages

    Expansion Strategy

    Uploaded by

    Attin Talwar
    The document discusses various strategies for business growth and expansion including concentration, integration, diversification, and cooperation. It defines concentration as converging resources in a firm's business to expand, and integration as combining related activities. Diversification seeks growth through new products and markets, and can occur at the business or corporate level. The document also defines various types of diversification including concentric diversification which relates to a firm's existing business definition, conglomerate diversification which uses unrelated technologies, and marketing and technology related diversification.

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    You are on page 1of 14

    CONCENTRATION

    INTEGRATION
    DIVERSIFICATION COOPERATION

    INTERNATIONAL
    DIGITLALISATION

    It involves converging resources in one or more of a

    firms business in terms of their respective customer needs and functions either singly or jointly in such a manner that results into expansion.

    Focus or specialization strategies

    Firms tend to rely on doing what they know they are

    best at doing. It involves minimum organization changes Intense focusing of resources on a few business.

    Combining activities related to the present activity of

    the firm. On the basis of value chain It involves doing something different from what the firm has been doing previously.

    Vertical

    Horizontal

    When an orgn starts making new products that serve

    its own needs. Any new activity undertaken with the purpose of either supplying inputs or serving customers for outputs is vertical integration.

    Backward

    Forward
    Backward integration means retreating to the source

    of raw materials Forward integration moves the orgn nearer to the ultimate consumer.

    It seeks to increase profitability through greater sales

    volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit.

    Concentric marketing related

    technology related marketing and technology related Conglomerate

    When an orgn takes up an activity in such a manner

    that it is related to the existing business definition of one or more of a firms business either in terms of customer groups, customer functions ,alternative technology is Concentric diversification.

    When a similar type of a product is offered with the

    help of unrelated technology. Eg. A company in sewing machine business diversify into kitchenware and other household appliances which are sold to housewife

    When a new type of product or service is provided

    with the help of technology. Leasing firm offering hire purchase services to institutional customers also starts consumer financing for purchase of durables to individual customers.

    Marketing and technology related diversification a

    similar type of pdt or service is provided with the help of related technology.

    Thank you

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