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BRM

American Express Bank has been operating for over 150 years and provides travel and financial services to customers around the world. It was established in 1850 in New York as an express delivery business and now has a wide network of travel locations in India. American Express offers investment products, foreign exchange, treasury services, and secured credit lines. It also provides fiduciary structures to protect customer assets and ensure wishes are carried out. The main objectives of American Express Bank are to provide quality customer service, ensure privacy and confidentiality, and maintain customer satisfaction.

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Shrey Bhandari
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0% found this document useful (0 votes)
98 views7 pages

BRM

American Express Bank has been operating for over 150 years and provides travel and financial services to customers around the world. It was established in 1850 in New York as an express delivery business and now has a wide network of travel locations in India. American Express offers investment products, foreign exchange, treasury services, and secured credit lines. It also provides fiduciary structures to protect customer assets and ensure wishes are carried out. The main objectives of American Express Bank are to provide quality customer service, ensure privacy and confidentiality, and maintain customer satisfaction.

Uploaded by

Shrey Bhandari
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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AMERICAN EXPRESS

American Express Bank has presence in over 150 countries. It is a diversified travel and financial services company. Established in 1850 in New York, American Express Company was among the first and most successful express delivery businesses to arise during the rapid westward expansion of the United States. American Express India was established in 1921 providing high quality travel and financial services. American Express in India is the largest company to have wide network of travel locations in the country. American Express Travels has entered into a Memorandum of Understanding (MOU) with Department of Post to enable the designated Speed Post offices in distributing and encashing American Express Travelers Cheques.

PRODUCTS & SERVICES


INVESTMENT PRODUCTS We offer a full range of investment products and the highest standard in investment management. The Private Bank has the flexibility to choose world-class sub-advisors and investment managers from the world's leading asset management and specialty fund managers.
FOREIGN EXCHANGE & TREASURY Around-the-clock trading of an extensive range of foreign exchange products, including spot trading, options, derivatives and forward contracts, with particular expertise in non-G7 currencies. American Express Bank has trading centers in Hong Kong, Singapore, London and New York.

CREDIT AVAILABILITY Secured loans to provide short-term liquidity without disrupting your long-term investment positions, or to increase your exposures for yield enhancement. You can leverage your assets in one jurisdiction for use in another, or your personal assets for your business. Pre-approved loan margins are in place for a wide range of assets. People can call for the specific loan-to-value percentage for each product.

FIDUCIARY SERVICES Legal structures to protect your assets ensure your wishes are carried out and secure the future for you and your family. Fiduciary specialists are available in Europe, Asia and the Americas to advise you on the structures that will provide protection and accomplish your objectives.

SWOT ANALYSIS

RECOMMENDATIONS
1.

Need to improve on customer satisfying services, like; Demand Draft facility should be available in all cities. Need to improve on satisfying customer and handling their queries in a sound manner. Need to clarify customer for the charges that are being charged on their account without clarification. Need to have a stabilized banking staff to co-ordinate with customer from time to time.

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CONCLUSION
American Express Bank provides different types of products & services to customers. The main objective of Bank is customer satisfaction, privacy & confidentiality. It provides quality services to their customers. Customer interaction is also good in providing services. Maximum customers are satisfied with the services provided by the Bank. The Amex is one of those banks who serve its customers in the best way and also give due consideration to its customer service. Maximum clients who have their Corporate Accounts or individual Account with Amex are satisfied with its services. Amex provides all the modern services to its customer.

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