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    Nestle Final

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    Anita Varma
    This document provides an overview of Nestle India's strategic management. It begins with an introduction to Nestle's history and operations in India. It then performs a SWOT analysis and uses Porter's 5 forces model. It discusses Nestle's implementation of strategies to achieve competitive advantages like brand strength, product innovation, and market share. These strategies provide Nestle financial benefits like increased profits and shareholders value as well as non-financial benefits like customer satisfaction, welfare programs, and social responsibility. The document concludes by recommending strategies for Nestle to improve like better communication, training, and identifying capabilities.

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    Nestle Final

    Uploaded by

    Anita Varma
    2K views21 pages
    This document provides an overview of Nestle India's strategic management. It begins with an introduction to Nestle's history and operations in India. It then performs a SWOT analysis and uses Porter's 5 forces model. It discusses Nestle's implementation of strategies to achieve competitive advantages like brand strength, product innovation, and market share. These strategies provide Nestle financial benefits like increased profits and shareholders value as well as non-financial benefits like customer satisfaction, welfare programs, and social responsibility. The document concludes by recommending strategies for Nestle to improve like better communication, training, and identifying capabilities.

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    This document provides an overview of Nestle India's strategic management. It begins with an introduction to Nestle's history and operations in India. It then performs a SWOT analysis and uses Porter's 5 forces model. It discusses Nestle's implementation of strategies to achieve competitive advantages like brand strength, product innovation, and market share. These strategies provide Nestle financial benefits like increased profits and shareholders value as well as non-financial benefits like customer satisfaction, welfare programs, and social responsibility. The document concludes by recommending strategies for Nestle to improve like better communication, training, and identifying capabilities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    2K views21 pages

    Nestle Final

    Uploaded by

    Anita Varma
    This document provides an overview of Nestle India's strategic management. It begins with an introduction to Nestle's history and operations in India. It then performs a SWOT analysis and uses Porter's 5 forces model. It discusses Nestle's implementation of strategies to achieve competitive advantages like brand strength, product innovation, and market share. These strategies provide Nestle financial benefits like increased profits and shareholders value as well as non-financial benefits like customer satisfaction, welfare programs, and social responsibility. The document concludes by recommending strategies for Nestle to improve like better communication, training, and identifying capabilities.

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    Download as PPT, PDF, TXT or read online from Scribd
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    of 21

    STRATEGIC MANAGEMENT

    NESTLE India

    AGENDA
    Introduction Problem Statement of the Nestle SWOT analysis Porters 5 forces analysis for Nestle Implementation of Strategies Competitive Advantage Benefits Learnings Suggestions Conclusion

    INTRODUCTION
    NESTLEs history begins back in 1866 Nestle is a Swiss company, founded in 1866 by Henri Nestle. Nestl is a Swiss-German word which means Little Nest which is its trademark

    Nestl's relationship with India dates back to 1912.

    FOUNDER: Henri Nestl (1814 - 1890)

    OVERVIEW
    Nestl India is a subsidiary of Nestl S.A. of Switzerland.

    Nestl India is a vibrant Company that provides consumers in India with products of global standards. The Company insists on honesty, integrity and fairness in all aspects. India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'.

    Nestl has been a partner in India's growth for over nine decades now . The Company's activities in India have facilitated direct and indirect employment The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs. Nestl India manufactures products of truly international quality under internationally famous brand names .

    MISSION STATEMENT

    Nestle Products..

    STRENGTHS
    BRAND STRENGTH PRODUCT INNOVATION RESEARCH & DEVELOPMENT MARKET SHARE LOW COST

    WEAKNESSES
    MATURE MARKETS PLAIN YOGURT LESS CONSUMER RESEARCH IN FEW AREAS. COMPLEX SUPPLY CHAIN MANAGEMENT

    OPPORTUNITIES
    EXPANSION PRODUCT OFFERINGS GLOBAL HUB

    THREATS
    COMPETITION CHANGING CONSUMER TRENDS INTERNATIONAL MARKETING STANDARDS SECTORAL WOES

    PROBLEM STATEMENT:
    1. Keeping the Brands alive in the minds and hearts of consumers

    Porters 5 Forces Analysis


    Threat of New Entrants Threat of Substitute Goods

    Bargaining Power of Suppliers


    Bargaining Power of Customers Competitive Rivalry within the Industry

    Implementation of Strategies
    Pricing Strategy Renewing Globalization Strategy Increasing New Product Lines

    Competitive advantage
    Leading overall market position Large scope of Nestl's business

    Research and development capabilities

    Innovation Ensuring the consumer, with the benefits

    Benefits (Financial and Non-Financial)


    Financial Benefits:
    Shareholders Fund lenders Suppliers Customers Employees Government

    Non Financial:
    Customer satisfaction Increasing market share Welfare of employees Welfare of management Relationship with suppliers Responsibilities to society

    LEARNINGs
    Nestl's India safety programmes:
    Safe By Choice Formed a Safety Council Financial Assistance to Farmers

    Health Management
    Health Survey

    SUGGESTIONs
    Communication strategy Efficient training and development Entrepreneurship strategy Healthy Kids programme Identifying and classifying Nestle's resources Identify Nestle's capabilities

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