Welcome to the presentation on

By Rizwan Saleem

Introduction Chairmans Profile Vision Mission Stock Price Organizational Chart Products / Services Customer Care International Network Subsidiary Competitor Communication Strategy Distribution Strategy Customer Analysis Swot Analysis Conclusion

CONTENTS

GLOBAL INDUSTRY

Throughout the world, telecom industries are being controlled by private companies instead of government monopolies. Traditional telecom technologies are also being replaced by modern wireless technologies, specifically in case of mobile services. One of the major objectives of telecom industry is to enhance the quality and speed of Internet technology. These days, telecom industry is more concerned with texts and images (Internet technologies), rather than voice (telephone service). Most of the research works are going on Internet accessibility, specifically on data applications and broadband services. The other major division of telecom industry is mobile network sector, where lots of innovative research works are going on. Previously the traditional telephone calls used to earn the maximum revenues, but these days mobile service is going to replace traditional telephone services.

INDUSTRY IN PAKISTAN

PTA successfully liberalized the telecom sector of Pakistan in an efficient, transparent and fastest deregulation of telecom in the region The Government of Pakistan gave the status of Industry to Pakistan Telecommunication Sector With de-regulation of telecom sector PTA has issued 3 licenses for basic telephony to PTCL, NTC & SCO to provide fixed line services in designated areas along with 5 mobile phone licenses. Wireless local loop (WLL) technology was introduced in Pakistan in 2004. Till now, PTA has issued 92 WLL licenses to 17 telecom companies for operations in different telecom regions. WLL services are available in more than 1,894 cities of Pakistan. Similarly, a total of 84 licenses have been issued for the provision of Fixed Local Loop services to 38 telecom companies. So far 6 companies have launched their services, with limited network coverage in few cities of Punjab and Sindh. PTA has issued 14 licenses to 14 telecom companies for the provision of Long Distance & International (LDI) Services in the country, out of which 13 companies are operational. Internet services are now available in more than 2,339 cities/villages of Pakistan. The broadband services are also expanding in the country and currently there are more than 30,000 cable broadband connections with an estimate of 32,282 registered DSL subscribers in Pakistan

INTRODUCTION

Pakistan Telecommunication Company Limited (PTCL) was incorporated in Pakistan on December 31, 1995 and commenced business on January 1, 1996. The Company is listed on Karachi, Lahore and Islamabad stock exchanges. In 2006 PTCL was privatized and management control was handed over to Etisalat. Now about 62.5 per cent shares of the PTCL are owned by the government, 26 per cent by Etisalat and 11.5 per cent are with the general public shareholders. The registered office of the Company is situated at PTCL Headquarters, G8/4, Islamabad.

BRIEF HISTORY
1947 1962 1995 Posts & Telegraph Dept. established Pakistan Telegraph & Telephone Deptt. About 5 % of PTC assets transferred to PTA,FAB & NTC. PTCL Formed & listed on all Stock Exchanges of Pakistan Mobile & Internet subsidiaries established

1996
1998

2000
2003 2006

Telecom Policy Finalized

CHAIRMANS PROFILE
Mr. Naguibullah Malik Chairman PTCL Board Secretary IT & Telecom Division, Ministry of Information Technology Government of Pakistan, Islamabad

VISION
To be the leading ICT service provider in the region by achieving customers satisfaction
and maximizing shareholders value. The future is unfolding around us. In times to come, we will be the link that allows global communication. We are striving towards mobilizing the world for the future. By becoming partners in innovation, we are ready to shape a future that offers telecom services that bring us closer.

MISSION
To achieve our vision by having
An organizational environment that fosters professionalism, motivation and quality.

An environment that is cost effective and quality conscious.

Sustained growth in earnings and profitability.

PTCL Stock Price

Symbol:
Bid Volume: Ask Volume:

PTC
400 6500

Open Rate:
Bid Price: Ask Price:

21.24
21.03 21.05

High Rate:
Current Rate: Price Change:

21.35
20.99 -0.25

Low Rate:
Turnover: Percent Change:

20.81
6586335 -1.18

Outstanding Shares 3774000000

Market 792162600 Capitalization: 00

ORGANIZATIONAL CHART
President & CEO

SEVP (Technica l)

SEVP (Operatio ns)

SEVP (Finance)

SEVP (Commer cial)

SEVP (Corp. Div.)

SEVP (HR & Admin)

SEVP (B. Zone North)

EVP (Switchin g)

EVP (Transmis sion)

EVP (Finance)

EVP (Sales)

EVP (Custome r Services)

EVP (Marketin g)

GM (South)

GM (North)

Regional GM (South)

Regional GM (North)

Regional GM (Central)

PRODUCTS / SERVICES

PTCLs has divided its products/services in the following categories:

Home & Personal services Business services Carrier Services & Wholesale

HOME & PERSONAL SERVICES

Voice

PTCL Landline Vfone

Smart TV Broadband

Broadband Pakistan Evo wireless Web hosting PTCL dialup Dialup vfone

Dial up internet

Voice

BUSINESS SERVICES

Audio Conferencing Voice Mail Service (VMS) Fixed Line Vfone ISDN BRI Satellite Phone Call Centers Radio Maritime Payphones

Internet

EVO Wireless Broadband Broadband Pakistan IP / IPLC Web Hosting Services

BUSINESS SERVICES

Data

Managed WAN IP Connect V-Connect Business DSL Skylink DPLC DXX Co-Location LIT Pair Analogue Channels TV Transmission

Security & Surveillance

iSentry Ready 2 Go iSentry Personalized iSentry Customized

Telepresence ICT Solution

Data Centers Unified Communication

CARRIER SERVICES & WHOLESALE

Telecom Operators

Skylink Leased Circuits (IPLC / DPLC) International IP Services PTCL Metro Fibre Network Interconnection Services Wavelength Services
Calling Cards & LDI Payphones Network Capacity Services Broadband

White Label Services

Vfone Vfone is the fixed wireless connection to supplement voice needs not only in the metropolitan area offices but also small branch offices in villages and rural areas. You can now supplement your telephony requirements through Vfone connections in areas where standard phone lines are scarce. Multiple Vfone connections can be integrated with your office PBX to meet your growing telephony requirements. Smart TV Smart TV provides advanced features and services that are not possible with traditional broadcast television systems. These advanced features include Time Shift Television (TSTV), Parental Control, Electronic Program Guide (EPG), Global Television Channels, Video on Demand (VoD), Near Video on Demand (NVoD) and many more interactive features. Broadband Broadband keeps you connected to high speed internet all the time. Economical packages for students. Special packages for corporate and individuals. PTCL achieving the important milestone of taking broadband into over 167 cities/towns across Pakistan. Web Hosting Services In today's world, a website is an important tool for any business. PTCL now offers world class hosting on windows platform. PTCL provides you the control, flexibility and reliability required to create and manage a successful web presence.

Corporate Audio Conference PTCL offer audio conferencing services for SME/Corporate Customers with up to 120 participants per conference. Voice Mail Service With PTCL Voice Mail Service, you can have all for (or Desired) calls recorded when you are absent, busy on phone or do not want to attend the calls for any reason. You can, later on at your convenience, retrieve all recorded messages from any telephone anywhere in the country. ISDN - BRI This service allows you to have two connections on a single line. In addition, it allows clearer voice communication plus a faster way to send and receive fax, video images, graphics and computer data on a phone line. PTCL Wireless Payphones Behtar Aamdani, Behtareen Rabta----VPCO VPCO is a feature-rich, easy to manage and hassle-free compact prepaid wireless PCO solution, by Vfone PTCL EVO PTCL EVO 3G Wireless Broadband is Pakistans fastest wireless internet which offers its customers superior 3G internet experience. Evo Wireless Broadband is enabling the wireless broadband revolution in Pakistan with flexibility to roam freely like never

Managed Van PTCL now offers managed WAN solutions that will not only provide our customers a self healing backbone for their corporate communication but also the complete turn key solution delivery. IP Connect The IP Connect service is based on Internet Protocol Virtual Private Networks (IP-VPN), which allows companies with locations spread out in PAKISTAN to connect and transfer data on a private and secure way over reliable robust network infrastructure. V-Connect The product provides data connectivity in client server mode through dial up process, where the client can be mobile or stationary and the client requires low bandwidth to access the server. Skylink PTCL, being the largest, integrated telecommunications service provider in Pakistan now offers Skylink Satellite communication Service for Carrier and Corporate Customers.

Domestic Private Leased Circuit (DPLC) PTCL provides leased line services to other service providers & corporate customers for interconnecting offices, mobile switches and all telecom switching & distribution equipments all over Pakistan. Digital Cross Connect (DXX) PTCL digital cross connect (DXX) network provides the most dependable media for WAN connectivity with more than 200 Nodes countrywide Co-Location Pakistan Telecommunication Company Limited (PTCL) has taken the landmark decision to establish Co-Location centers throughout the country. The Telecom Data and IT Companies will install their equipment directly in PTCL premises in ready fitted environment. PTCL iSentry PTCL iSentry maintains records of the security camera and customer can access that through using its account and password from any where.

CUSTOMER CARE

Customers can reach to PTCL by visiting one of their One Stop Shops (OSS) or Customer Service Centers (CSC). Offering one window operation, these One Stop Shops and Customer Service Centers are strategically located to ease the reach of valued customers. In all, 19 OSS and 71 CSCs operate in selected cities and towns across Pakistan. The following services are available at One Stop Shops and Customer Service Centers

Order Booking (Telephone, Broadband, Smart TV) Sales (Wireless Local Loop and EVo Wireless Broadband) Billing Services Information Services

INTERNATIONAL NETWORK:

SEAMEWE-3 Submarine Cable System: PTCL is a member of SEAMEWE 3 Cable Consortium with its Cable Landing Station at Karachi. SMW-3 cable connects 39 cable landing stations in 33 countries and four continents. SMW-3 is the longest system of the world with a total length of 39,000 Km.

SMW-4 Submarine Cable System: SMW-4 is a relatively new submarine cable system (inaugurated in December 2005) and links 14 countries with 16 landing stations across Europe, Middle East and Asia. The system is using Terabit DWDM technology to achieve. The link between any two destinations is STM-1. SMW-4 is designed for relatively higher traffic volumes.

I ME WE cable : IMEWE Submarine Cable is a Tera bit capacity submarine cable system connecting India to Western Europe through Middle East. The Cable system is 13,000 km long with 10 landing points in 8 countries.

Satellite Communication: PTCL has Intelsat Standard Earth Stations near Karachi and Islamabad. These installations provide the diversity for International voice connectivity and also work as Hub for domestic satellite users. There are four Intelsat Standard B Earth Stations at Islamabad, Gilgit, Skardu and Gwadar

Communication strategy
PTCL communicate to its customer through many ways and tries to adopt each and every aspects of communication to their customer and target market. The network through out the country is very vast so the organization is applying each and every possible way to connect and interact with their subscribers. The following are the ways on which PTCL is working,

Internet Electronic media Print media Call centers Service centre Exchanges

Distribution strategy
The distribution strategy and channel which PTCL is following is quite improved now a days. Initially it is very typical to distribute every where but slowly as network grew the distribution network also enhance and approach to each and every division of the country either urban or rural areas. Now a days the distribution channel for Broad band Pakistan is through exchange and service centers through out the country

Consumer Analysis

I conducted the survey questionnaire through which i can sort these analyses 70 % of the customers got the good service, 20% of the customers think that they got the excellent, 10 % of the customer realize that the service is just OK and no one thought about the bad service.

SWOT ANALYSIS
Strength

An Integrated Monopoly Good Infrastructure Experience Telecom Resources

Weaknesses

Over employment & low productivity Slow decision making including extraneous intervention. Corporate culture akin to government departments Line Issue due to improper management Coordination with the other departments

SWOT ANALYSIS
Opportunities

Low teledensity of Pakistan Growth potential due to improved macro economic situation of the country Partnership with new entrants in deregulated environment. Scope for efficient cost /cost effective operations

Threats

Exposure to market competitions Ability to attract and retain quality Professionals Reduction in International Settlement Rates

SUBSIDIARY

Ufone (Pakistan Telecom Mobile Ltd)

a wholly-owned subsidiary of PTCL commenced its operations on 29th January 2001 as a GSM 900 service provider. Since the outset, it has expanded its coverage and customer base at a rapid pace and established itself as one of the leading cellular service providers in Pakistan. Ufone is now considered to be one of the most active, aggressive and innovative players in the mobile sector of Pakistan.

COMPETITORS
Product / Subsidiary Multimedia and broadband (ISP product) Competitor There are about 100competitors of these products through out the country providing internet services. However, some of the major competitor ISPs of product are Cyber net, World online, Apollo, World Call, Comsats WOL, etc. There are four competitors of Ufone in cellular phone industry i.e. Mobilink, Warid, Telenor and Zong Hello cards, Callpoint cards, Callmate Cards, Global telecom cards. Go CDMA, Wateen telecom & Warid Call are the fixed wireless telephone competitors of Vfone

Ufone (Cellular Subsidiary) PTCL Calling Cards Wireless Local Loop (Vfone)

Conclusion

PTCL is at the maturity stage now. They are following the cost leadership & differentiation strategies. They are providing the services to their customer by lowering the prices and they are the only ones who are providing the services to such a big extent. Lets make the difference : FEEL THE DIFFERENCE is the slogan of PTCL. They are now providing the most innovative and advanced technologies to their customers.

THANK YOU