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    Principles of Social Action

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    Madhumathi Thirumavalavan
    This document discusses the principles of social action in social work. Social action aims to bring about structural changes through mobilizing masses. It outlines several goals of social action including prevention of needs, improving conditions, and redistributing power and resources. The principles of social action discussed include credibility building, legitimization, dramatization, using multiple strategies with a combination of approaches and programs, a dual approach of counter-systems, and developing manifold economic, social, and political programs.

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    Principles of Social Action

    Uploaded by

    Madhumathi Thirumavalavan
    1K views19 pages
    This document discusses the principles of social action in social work. Social action aims to bring about structural changes through mobilizing masses. It outlines several goals of social action including prevention of needs, improving conditions, and redistributing power and resources. The principles of social action discussed include credibility building, legitimization, dramatization, using multiple strategies with a combination of approaches and programs, a dual approach of counter-systems, and developing manifold economic, social, and political programs.

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    a gist on the principle of social action

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    This document discusses the principles of social action in social work. Social action aims to bring about structural changes through mobilizing masses. It outlines several goals of social action including prevention of needs, improving conditions, and redistributing power and resources. The principles of social action discussed include credibility building, legitimization, dramatization, using multiple strategies with a combination of approaches and programs, a dual approach of counter-systems, and developing manifold economic, social, and political programs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views19 pages

    Principles of Social Action

    Uploaded by

    Madhumathi Thirumavalavan
    This document discusses the principles of social action in social work. Social action aims to bring about structural changes through mobilizing masses. It outlines several goals of social action including prevention of needs, improving conditions, and redistributing power and resources. The principles of social action discussed include credibility building, legitimization, dramatization, using multiple strategies with a combination of approaches and programs, a dual approach of counter-systems, and developing manifold economic, social, and political programs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    Social action is considered an

    auxiliary method of professional social work.


    Social action is a method of

    social work used for mobilizing masses in order to bring about structural changes in the social system or to prevent adverse changes.

    Mary Richmond was the first social worker to use the

    word social action in 1922. She defines social action as mass betterment through propaganda and social legislation. Sydney Maslin (1947) limits the scope of social action by considering it as a process of social work mainly concerned with securing legislation to meet mass problems. Baldwin (1966) defines social action as an organized effort to change social and economic institutions as distinguished from social work or social service, the fields which do not characteristically cover essential changes in established institutions.

    OBJECTIVE
    The objective of

    social action is the proper shaping and development of socio-cultural environment in which a richer and fuller life may be possible for all the citizens.

    GOALS
    Mishra (1992) has identified following goals of social action:

    1) Prevention of needs; 2) Solution of mass problems; 3) Improvement in mass conditions; 4) Influencing institutions, policies and practices; 5) Introduction of new

    CONTD.
    6) Redistribution of power and resources (human, 218 Social Work Intervention with Communities and Institutions material and moral); 7) Decision-making; 8) Effect on thought and action structure; and 9) Improvement in health, education and

    PRINCIPLES
    Considering Gandhian principle of mobilization

    as a typical example of the direct mobilization model of social action Britto (1984) brings out the following principles of social action: principle of Credibility Building
    Principle of Legitimization Principle of Dramatization

    Principle of Multiple Strategies


    Principle of Dual Approach Principle of Manifold Programmes

    CREDIBILITY BUILDING
    It is the task of

    creating public image of leadership, the organization and the participants of the movement as champions of

    Credibility can be built through one or many of the following ways: Gestures of goodwill towards the opponent Example setting Selection of typical, urgently felt problems for struggles Success

    LEGITIMIZATION
    Legitimization is the process of

    convincing the target group and the general public that the movement-objectives are morally right. Leaders of the movement might use theological, philosophical, legal-technical, public opinion paths to establish the tenability of the movements objectives. Legitimization is a continuous process.

    Following are the three approaches to legitimization: Theological and religious approach Moral approach

    Legal and technical approach

    DRAMATIZATION
    Dramatization is the

    principle of mass mobilization by which the leaders of a movement galvanize the population into action by emotional appeals to heroism, sensational news management, novel procedures, pungent slogans and such other techniques.

    Some of the mechanisms of dramatization could be: Use of songs Powerful speeches Role of women Boycott Slogans

    MULTIPLE STRATEGIES
    The basket principle indicates the

    adoption of a Social Work Intervention with Communities and Institutions multiple strategy, using combined approaches and also a combination of different types of programmes.

    Zeltman and Duncan have identified four development strategies from their experience of community development. Educational strategy Persuasive strategy Facilitative strategy Power strategy

    DUAL APPROACH
    Any activist has to build

    counter-systems or revive some unused system, which is thought to be beneficial to the mobilized public on a self-help basis without involving the opponent.

    Manifold Programmes
    It means developing

    a variety of programmes with the ultimate objective of mass mobilization.

    These can be broadly categorized into three parts:

    Economic
    Social Political

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