Creative Management B
Creative Management B
Creative Management B
Creativity quiz
(1) How would you define creativity (2) Can you name a theory which explains creativity (3) What proportion of people would you say are creative? (4) What has madness, mystery, and magic to do with creativity (5) Name an industry famed for its creative discoveries for over a century
Creativity quiz
(6) Which industries are growing the most rapidly in the 21st century? (7) Whose work helps explain intrinsic motivation? (10) Whose work helps explain creative clusters?
creative economy
Advertising, architecture, art, craft, design, fashion, film, music, performing arts, publishing, RnD, software, toys and games, TV and radio and video games *
* Howkins, John (2001), The Creative Economy: How People Make Money From Ideas,
Value Chain
Madness Mystery
Muses Magic
The elitist view: Special and gifted people are born creative (The gifted and talented school) The developmental view: Everyone has the potential to fulfil their creative abilities (Carl Rogers)
Creativity in management
Creativity in business
Creative leadership Creative strategy Design, discovery and innovation Problem-solving Organizational change and transformation Entrepreneurship
Teamwork is increasingly seen as the organizational structure for focusing and targeting collective creativity
SAMSUNG
WordPress is a good example of an entrepreneurial and creative organization supplying an easy-to-use service for bloggers
Inputs
Manpower Resources Equipment
Process
Outputs
Product Timely delivery Increased quality
Customers
Young people Students Service holders
Requirements
Customer Satisfaction Expected quality Reduced Backlog
Develop prototype
Referensi
Michael Porter, Competitive Advantage Jeffrey K. Liker, The Toyota Way Howkins, John (2001), The Creative Economy: How People Make Money From Ideas,