WK 5 - Technological Innovation
WK 5 - Technological Innovation
WK 5 - Technological Innovation
Introduction Concept and Nature of Innovation Types of Innovation Sources of Innovation Models of Innovation Innovation Process Influencing Factors
Explain the concept, components and characteristics of innovation Describe the models and sources of innovation Know the stages in the innovation process Identify the factors that contribute to successful innovation
Managing technology involves continuous effort in creating technology, developing novel products and services, and successfully marketing them It requires: Great creativity Investment in R&D
Idea
R&D
Product
Labs
Marketplace
Invention is an idea for a novel product or process Innovation is the introduction of new products, processes or services into the market place Technological innovation begins with invention a sub-set of innovation The process of technological innovation is a complex set of activities that transforms ideas and scientific knowledge into physical reality and real-world applications - converts knowledge into useful products and services that have socioeconomic impact.
Characteristics of organizational innovation are as follows: An innovation must be... A tangible product, process or procedure within an organization New to the social setting within which it is introduced Intentional rather than accidental A challenging change Aimed at predicting benefit to the organization Public in its effects
Knowledge Component
Computer Machinery
Destroying
Enhancing
Architectural
Innovation that changes the overall design of a system / the way its components interact with each other
Component
Innovation to one or more components that does not significantly affect the overall configuration of the system
Create an essentially different kind of product require customers to radically change their past behavior
Product Innovations
Improvements in existing products or creating entirely new products
Process Innovations
Involve changes in existing process or adopting a entirely new process
Economic Environment
SocioCultural Environment
Technological Environment
Fundamental components of the model are the same but the nature of the business may dictate variations in implementation techniques.
Reveals the important role of entrepreneurship in connecting ideas to the marketplace The management role in the innovation chain emphasizes:
The need for stability and control at a certain phase of the innovation process A formalized managerial structure tends to produce incremental and process innovations more than radical innovations
Mills (1996) provided very simplified but interesting definitions for several components of the process of technological innovation known as minimalist definitions.
Science : How things are. Technology : How to do things. Management : How to get things done. Technology management : Doing things. Entrepreneurship : Doing things to make money Innovation : Doing entrepreneurship
1.
Basic Research Increase our general understanding of the laws of nature Generating knowledge over a long period of time May or may not result in specific application
2. Applied Research Directed toward solving one or more of societys problems (specific problems) Eg.: research conducted to develop a drug for treating a known disease 3. Technology Development Human activity that converts knowledge and ideas into physical hardware, software or service - prototype 4. Technology Implementation Set of activities associated with introducing a product into the marketplace success commercial introduction
5.
Production / Manufacturing Set of activities associated with the widespread conversion of design concepts or ideas into products and services production control, logistic Marketing Set of activities that ensures that consumers embrace the technology promotion, distribution strategy Proliferation / Diffusion Strategy that ensure the widespread use of the technology and its dominance in the marketplace Depends on methods of exploiting the technology Technology enhancement Set of activities associated with maintaining a competitive edge for the technology - increases the life cycle of the technology
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2. 3. 4. 5. 6. 7.
The presence of scientific knowledge technological change is dependent on scientific discoveries The level of maturity of the underlying science a wide base of knowledge enhances technological development The type of technology and the phase of its life cycle innovation rate is high for emerging and growing technology The level of investment in technology technological development is connected to the level of R&D funding The level of political commitment the pace of innovation is sensitive to high level policy decisions The ability to borrow advances from related technologies advances in communication technology are dependent on satellite components The diffusion rate and patterns - a technology that is widely diffused in the market may delay other technologies from entry
Recognition to Technology Time to Market Multiple-site continuous R&D Improvements in Communication The Push for Education Changes in Institutional Interactions Changes in Organizational Structure
Technological innovation is a sub-set of innovation Technological innovations may arise from sources within or outside the organization Innovation process has been viewed as a sequence of separable stages Two basic variations of innovation models are technology push and market pull