Charles Schwab

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STRENGTH Diversified product range and multichannel distribution increases revenue Pioneers in discount brokerage and focus on client satisfaction Large workforce Largest discount brokerage in the world Ability to bring changes according to the environment. OPPURTUNITIES Apps on investment will increase trading volume. Acquisition of other firms to gain volume of trade. Expansion into international countries.

WEAKNESS Lack of presence in many developing countries. Pulling out of certain international locations.

THREATS Stiff price competition Higher risk in retail brokerage involving regulatory fines and actions.

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