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    Atlantic Computer

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    wiwoaprilia
    1) Atlantic currently charges only for its TRONN server and provides its PESA tool for free. 2) Under status quo pricing, the Atlantic bundle price equals the price of TRONN plus a free PESA ($2,000). 3) Other pricing methods Atlantic is considering include competitive based pricing, cost-plus pricing, and value-in-use pricing.

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    Atlantic Computer

    Uploaded by

    wiwoaprilia
    175 views4 pages
    1) Atlantic currently charges only for its TRONN server and provides its PESA tool for free. 2) Under status quo pricing, the Atlantic bundle price equals the price of TRONN plus a free PESA ($2,000). 3) Other pricing methods Atlantic is considering include competitive based pricing, cost-plus pricing, and value-in-use pricing.

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    1) Atlantic currently charges only for its TRONN server and provides its PESA tool for free. 2) Under status quo pricing, the Atlantic bundle price equals the price of TRONN plus a free PESA ($2,000). 3) Other pricing methods Atlantic is considering include competitive based pricing, cost-plus pricing, and value-in-use pricing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    175 views4 pages

    Atlantic Computer

    Uploaded by

    wiwoaprilia
    1) Atlantic currently charges only for its TRONN server and provides its PESA tool for free. 2) Under status quo pricing, the Atlantic bundle price equals the price of TRONN plus a free PESA ($2,000). 3) Other pricing methods Atlantic is considering include competitive based pricing, cost-plus pricing, and value-in-use pricing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 4

    Atlantic : Status Quo Pricing

    Only charging TRONN server only and give


    PESA tool for free

    Atlantic Bundle = Price of TRONN + Free PESA
    = $ 2,000
    DWI APRILIA / 29113338
    Atlantic : Competitive Based
    Pricing
    Pricing for TRONN Servers based on price of
    competitor server, in this case : Zink by Ontario.
    Conservatively 2 Tronn servers equal to 4 Zinc,
    and Aggressively 1 Tronn should be equal to 4
    Zinc

    Zink = $ 1,700
    Tronn Bundle Price = 4 times Cost of Zink
    CBP = 4 x $ 1,700 = $ 6,800
    DWI APRILIA / 29113338
    Atlantic : Cost-Plus Pricing
    Expected sales in 3 years = (4 x 50,000 + 9 x 70,000 + 14 x 92,000) /
    100
    Cost of TRONN servers = $ 1,538








    Bundle Price with PESA = $ 2,245
    DWI APRILIA / 29113338
    Value Remarks
    Expected sales for TRONN servers (unit) 21180 (50% of 21180
    Expected number of PESA installations 10590 (2,000,000 / 10590)
    Cost of PESA per Installation 189
    Total cost of Atlanctic bundle 1727 1538 + 189
    30% mark-up 518.1 0.3 x 1727
    Final cost 2245.1 1727 + 518.1
    Atlantic : Value-In-Use Pricing








    Full savings $ 4,400
    Shared savings $ 2,200

    Final Price = $ 4,200
    DWI APRILIA / 29113338
    For 2 Basic For 1 Atlantic
    Electric $ 500 $ 250
    Admin $4,000 $2,000
    Software $1,500 $ 750
    Server $3,400 $2,000
    Total $9,400 $5,000

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