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Project Sustainable Design Management: Barriers To The Adoption of Proactive Environmental Strategies

1) The document analyzes barriers to the adoption of proactive environmental strategies based on a study of 240 Spanish industrial firms. 2) It identifies internal and external barriers perceived by managers and classifies some as "no go" or "effective" barriers that negatively impact environmental proactivity. 3) The results show that endemic limitations within firms like budget constraints and resistance to change are effective barriers that truly prevent advancing environmental strategies, while external factors make proactivity more difficult.

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Nhan Do
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51 views17 pages

Project Sustainable Design Management: Barriers To The Adoption of Proactive Environmental Strategies

1) The document analyzes barriers to the adoption of proactive environmental strategies based on a study of 240 Spanish industrial firms. 2) It identifies internal and external barriers perceived by managers and classifies some as "no go" or "effective" barriers that negatively impact environmental proactivity. 3) The results show that endemic limitations within firms like budget constraints and resistance to change are effective barriers that truly prevent advancing environmental strategies, while external factors make proactivity more difficult.

Uploaded by

Nhan Do
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Project Sustainable Design

Management
Barriers to the adoption of proactive
environmental strategies
M u r i l l o - L u n a , J . L . , G a rc s - Ay e rb e , C . ,
R i v e r a - To r re s , P.
J o u r n a l o f C l e a n e r P r o d u c t i o n , 1 9 ( 2 0 11 ) , 1 4 1 7 - 1 4 2 5
1 2 / 2 1 / 2 0 11

Outline
Introduction
2. Conceptual framework
3. Research methods
4. Results and discussion
1.

1. Introduction
Firms response to environmental demands differs.

Reasons for a lack of environmental proactivity are complex.

Facing difficulties or barriers is one kind of reason.


The objective of this study is to identify which of the barriers
perceived by managers can be classified as no go or
effective barriers providing empirical evidence from 240
Spanish industrial firms.
Analyze relationship between internal and external barriers
and the degree of proactivity of environmental strategies.

2. Conceptual framework (1)


Proactivity of environmental strategy of firms
Environmental practices of firms: environmental
committee, written environmental plans, informing
shareholders and employees of the environmental plan,
having an environmental, health and safety unit, etc.
Three categories of environmental strategy:
Reactive Strategy, Pollution Prevention and Environmental
Leadership.
This paper refers four types of environmental attitudes:
Passive Response, Attention to Legislation Response,
Attention to Stakeholders Response, and Total
Environmental Quality Response.
4

Barriers to environmental adaptation

External barriers to environmental proactivity

Internal barriers to environmental proactivity

3. Research methods
Sample
Industrial firms in Northeastern Spain.

3,984 firms, mailing with a questionnaire

A panel of experts in order to evaluate the validity of the


items in the questionnaire.

Reply rate was approximately 6%. The reception of 240


valid questionnaires provided information about the
sample of firms.
8

Description of the sample

Measures
Degree of proactivity of environmental strategy
Four levels of strategic
1. Passive strategy
2. Attention to legislation strategy
3. Attention to stakeholders strategy

4. Total environmental quality strategy

Listing the environmental practices associated with each


level of proactivity:
1. The voluntary nature of environmental objectives

2. The expenditure of time and financial resources on environmental matters


3. The corrective versus preventive nature of the technical and organizational

measures adopted
4. The degree of implementation of an environmental management system
5. The assignment of environmental responsibilities within the firm
10

Proactivity levels of the strategic environmental behavior (1)

11

Proactivity levels of the strategic environmental behavior (2)

12

Choose the proactivity levels


Choose the most appropriate description for environmental

management at their firms.


Identify the characteristics that had led them to choose that
particular description.
If one description is to be chosen, it needs to comply with at
least three of the characteristics of that description.
14 external and 11 internal variables.
7-point scales; 1 means not at all important barrier and

value 7 means extremely important barrier.

13

External barriers

14

Internal barriers

15

4. Results and discussion (1)

16

4. Results and discussion (2)


Endemic limitations such as budgetary and organizational

limitations and aversion to innovation and technological change


actually prevent firms from advancing in their environmental
strategies. They can be classified as effective barriers, as they have a
significant negative impact on the proactivity of environmental
strategy.
External barriers make environmental process difficult, and

internal barriers are what basically prevent the application of


advanced measures to protect the environment.
Larger firms tend to be proactive in their environmental strategy.

17

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