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    Apple - Blueprint For Genius

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    PrachiJain
    Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It has since grown to be one of the largest technology companies in the world, known for innovating products like the iMac, iPod, iPhone, and iPad. Apple generated over $170 billion in revenue in 2013 and has over 72,000 employees. Its mission is to provide the best personal computing experience through innovative hardware, software, and services. While Apple faces threats from rapid technological changes and increasing costs, its strengths in brand loyalty, innovation, and financial performance position it for continued success if it continues delivering cutting edge products.

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    Apple - Blueprint For Genius

    Uploaded by

    PrachiJain
    539 views41 pages
    Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It has since grown to be one of the largest technology companies in the world, known for innovating products like the iMac, iPod, iPhone, and iPad. Apple generated over $170 billion in revenue in 2013 and has over 72,000 employees. Its mission is to provide the best personal computing experience through innovative hardware, software, and services. While Apple faces threats from rapid technological changes and increasing costs, its strengths in brand loyalty, innovation, and financial performance position it for continued success if it continues delivering cutting edge products.

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    business strategy used by apple

    Original Title

    Apple - Blueprint for Genius

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    Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It has since grown to be one of the largest technology companies in the world, known for innovating products like the iMac, iPod, iPhone, and iPad. Apple generated over $170 billion in revenue in 2013 and has over 72,000 employees. Its mission is to provide the best personal computing experience through innovative hardware, software, and services. While Apple faces threats from rapid technological changes and increasing costs, its strengths in brand loyalty, innovation, and financial performance position it for continued success if it continues delivering cutting edge products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    539 views41 pages

    Apple - Blueprint For Genius

    Uploaded by

    PrachiJain
    Apple was founded in 1976 by Steve Jobs and Steve Wozniak. It has since grown to be one of the largest technology companies in the world, known for innovating products like the iMac, iPod, iPhone, and iPad. Apple generated over $170 billion in revenue in 2013 and has over 72,000 employees. Its mission is to provide the best personal computing experience through innovative hardware, software, and services. While Apple faces threats from rapid technological changes and increasing costs, its strengths in brand loyalty, innovation, and financial performance position it for continued success if it continues delivering cutting edge products.

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    You are on page 1of 41

    Apple Blueprint for

    Genius

    Apple Inc.

    Road Map
    History
    Some Interesting Facts About Apple
    Company Profile
    Mission & Vision
    Market Share
    SWOT Analysis
    Conclusion

    1974

    1976

    The idea for Apple


    Computers was

    First Computer was

    BORN

    SOLD

    1984

    The Macintosh was

    INTRODUCED

    1985

    Steve Jobs
    was discharged

    1986

    1990

    1990

    1993

    1994

    1996

    1998

    Apple introduced allin-one

    the iMac

    1999

    Also Apple unveiled

    the iBook

    And the Innovations continue

    Some
    Interesting
    Facts About
    Apple

    Apple was started by

    Steve
    Jobs

    Steve Wozniak

    To raise enough money they sold

    Steve Jobs
    Volkswagen for
    $1500

    Steve Wozniak
    HP Calculator for
    $500

    2013

    2014

    Now, Apple generated


    revenue of

    In Thousands

    $170,910,00
    0
    officially bigger than Microsoft

    2014

    In
    Thousands
    (23,382,000)

    Even bigger than the GDP


    of

    100 other countries

    $596.39 B $ 314.90 B
    Enterprise Value

    Total GDP

    Apple makes their employees work on

    FAKE PROJECTS

    until they can be trusted!

    Early Galaxy S phones and their


    software
    were
    heavily
    influenced
    by the iPhone.

    Apple

    Galaxy S

    Postponed some Products


    Due to technical & competitive reason
    Till
    2015

    iTV

    iWatch

    Apple Inc.
    Company Profile
    Vision & Mission

    Apple Inc. Current Profile


    Name

    Apple Incorporation

    Former CEO

    Steve Job

    New CEO

    Tim Cook

    Revenue

    $ 176.910 billion (2013)

    Area served

    Worldwide

    Headquarter

    California,United States.

    Total number of
    employees

    72,800

    Mission Statement
    "Apple is committed to bringing
    the best personal computing
    experience to students,
    educators, creative
    professionals and consumers
    around the world through its
    innovative hardware, software
    and Internet offerings."

    Vision Statement
    We are committed in
    producing high quality products
    and providing high quality
    service thus setting high
    industry standards for other
    competitors.

    Apple Inc.
    Product Market Share
    @ International
    Markets

    Global Market
    Share

    Current Growing Products of Apple


    are

    iPads

    iPhones

    Apple Inc.
    Competitors
    &
    Products line

    iMac

    iPod

    iPod Nano
    iPad

    Mac Book Air

    iPhone 4s

    iPhone 5s

    iPhone 5C

    iPhone 6 plus
    iPhone 6 &
    Apple Tv

    Apple Inc.
    SWOT Analysis
    &
    Conclusion

    1. Faithful customers
    2. Apple is a leading
    innovator in mobile
    device technology
    3. Strong financial
    performance
    ($10,000,000,000
    cash, gross profit

    APPLE BRAND STRATEGY MODEL

    1.High price
    2.Decreasing market
    share
    3.Further Change in
    management

    4.Long term gross margin


    decline

    1.High demand of
    iPad mini and iPhone
    5
    2.iTV launch
    3.Growth of tablet
    and smartphone
    markets

    1.Rapid
    technological
    change
    2.2013 tax
    increases
    3.Rising pay levels
    for Foxconn workers

    For more than 35 years apple has


    been a trends set company able to
    foresee the future of domestic
    computers and consumers
    electronics, it will continuing it
    because apples others name is
    innovation and apple know,

    How to THINK DIFFERENT


    Conclusion

    Stay Hungry, Stay Foolish.

    Think Different

    What NEXT..??

    Reference Sources
    http://www.businessinsider.com/15-amazing-facts-about-apple2010-10?op=1
    http://www.statisticbrain.com/apple-computer-company-statistics/
    http://retailindustry.about.com/od/retailbestpractices/ig/Compan

    y-Mission-Statements/Apple-Inc--Mission-Statement.htm
    http://www.statisticbrain.com/apple-computer-company-statistics/
    http://
    www.microsoft.com/investor/reports/ar13/financial-highlights/ind
    ex.html
    http://www.marketwatch.com/investing/stock/aapl/financials
    http://www.slideshare.net/marconivr/apple-history

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