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    Mahindra Swot Analysis

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    Sumitra Pawar
    Mahindra & Mahindra is an Indian automotive manufacturing company known for its SUVs and utility vehicles. It was established in 1945 and introduced India's first utility vehicle in 1947. Some of its popular models include the Scorpio, Bolero, XUV, and Centuro. A SWOT analysis identifies Mahindra's strengths as its strong brand recognition in India, large employee base, and cost advantages. Weaknesses include high costs for some products and lack of coordination at times. Opportunities lie in developing new technologies, international expansion, and unmet needs in the market. Threats include intense competition, rising fuel prices, and shifting government policies.

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    Mahindra Swot Analysis

    Uploaded by

    Sumitra Pawar
    2K views13 pages
    Mahindra & Mahindra is an Indian automotive manufacturing company known for its SUVs and utility vehicles. It was established in 1945 and introduced India's first utility vehicle in 1947. Some of its popular models include the Scorpio, Bolero, XUV, and Centuro. A SWOT analysis identifies Mahindra's strengths as its strong brand recognition in India, large employee base, and cost advantages. Weaknesses include high costs for some products and lack of coordination at times. Opportunities lie in developing new technologies, international expansion, and unmet needs in the market. Threats include intense competition, rising fuel prices, and shifting government policies.

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    Mahindra & Mahindra is an Indian automotive manufacturing company known for its SUVs and utility vehicles. It was established in 1945 and introduced India's first utility vehicle in 1947. Some of its popular models include the Scorpio, Bolero, XUV, and Centuro. A SWOT analysis identifies Mahindra's strengths as its strong brand recognition in India, large employee base, and cost advantages. Weaknesses include high costs for some products and lack of coordination at times. Opportunities lie in developing new technologies, international expansion, and unmet needs in the market. Threats include intense competition, rising fuel prices, and shifting government policies.

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    Download as pptx, pdf, or txt
    2K views13 pages

    Mahindra Swot Analysis

    Uploaded by

    Sumitra Pawar
    Mahindra & Mahindra is an Indian automotive manufacturing company known for its SUVs and utility vehicles. It was established in 1945 and introduced India's first utility vehicle in 1947. Some of its popular models include the Scorpio, Bolero, XUV, and Centuro. A SWOT analysis identifies Mahindra's strengths as its strong brand recognition in India, large employee base, and cost advantages. Weaknesses include high costs for some products and lack of coordination at times. Opportunities lie in developing new technologies, international expansion, and unmet needs in the market. Threats include intense competition, rising fuel prices, and shifting government policies.

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    TOPIC :- PRODUCTION PROCESS OF CAR

    SWOT ANALYSIS OF
    MAHINDRA AND
    MAHINDRA CO.

    Mahindra &
    Mahindra

    Mahindra & Mahindra Limited is part of the Indian Industrial Conglo

    INTRODUCTION

    Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian


    Industrial Conglomerate Mahindra Group based in Mumbai.

    The company was set up in 1945 in Ludhiana as Mahindra & Mohammed


    by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam
    Mohammed.

    In 1947 , Mahindra introduced India to utility vehicles. More


    than 65 years later Mahindra is the premier utility vehicle
    company of India.

    In addition to making groundbreaking utility vehicles like


    Scorpio, Bolero etc Mahindra also offers cars, electric vehicles,
    pickups and commercial vehicles that are rugged, reliable,
    environmental friendly and fuel efficient.

    MAHINDRA XUV

    MAHINDRA SCORPIO

    MAHINDRA CENTURO

    Mahindra is now a globalised company and


    its global presence means we can find
    Mahindra vehicles on the roads both
    paved and unpaved of Australia, Europe,
    Latin America, Malaysia, South Korea and
    South Africa. Mahindra has now entered into
    2 wheelers market too and the motor bikes
    which are produced are very reliable, light
    weight and fuel efficient.

    SWOT Analysis

    SWOT ANALYSIS

    ASWOT analysis(alternativelySWOT matrix) is a


    structuredplanningmethod used to evaluate
    thestrengths,weaknesses,opportunities,
    andthreats involved in aprojector in abusiness
    venture.
    Identification of SWOTs is important because they can
    inform later steps in planning to achieve the objective.
    internal factors
    thestrengthsandweaknessesinternal to the
    organization
    external factorstheopportunitiesandthreatspresented by the
    environment external to the organization

    STRENGTH (S)

    Mahindra has been one of the strongest brands in the Indian


    automobile market.
    Mahindra group give employment to over 110,000 employees.
    excellent branding and advertising, and low after sales service
    cost.
    sturdy SUVs' good for Indian roads and off-road terrain.
    supply chain is main advantage of Mahindra.
    size advantage helps to grow Mahindra.
    cost advantage.
    implementing new technology.
    customer loyalty.

    WEAKNESSES (W)
    does not give products like xuv 500 time to time.
    Mahindra's partnership with Renault did not live
    up to international quality standards through
    their brand Logan.
    high cost for some products.
    lack of co-ordination.
    competitors.

    OPPORTUNITIES (O)
    developing hybrid cars and fuel efficient cars for the
    future.
    fast growing automobile market.
    fast growing in market through electric car Reva
    (controlling stake) and entry into two-wheeler segments.
    advancement of technologies.
    new products like Mahindra centuro,xuv etc.
    new markets.
    international expansion.
    higher chance to spread the reputation of the new
    product.
    unfulfilled needs.

    THREATS (T)
    government policies for the automobile sector
    across the world.
    ever increasing fuel prices.
    intense competition from global automobile brands.
    number of substitutes like maruti suzuki,tata
    motors etc.
    substitute products.
    possible shifts in consumer taste.
    possible increase in trade barriers due to economic
    crash.
    new trading regulations.

    THANK YOU

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