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    Pepsico Int

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    garvit
    The document discusses PepsiCo's strategies in 2007 to increase shareholder value. It outlines PepsiCo's background, markets, brands and Power of One strategy. It then discusses external opportunities and threats facing PepsiCo along with internal strengths and weaknesses. Finally it analyzes various strategic options for PepsiCo including diversification, expansion, innovation, acquisitions and focusing on health-oriented products.

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    Pepsico Int

    Uploaded by

    garvit
    942 views8 pages
    The document discusses PepsiCo's strategies in 2007 to increase shareholder value. It outlines PepsiCo's background, markets, brands and Power of One strategy. It then discusses external opportunities and threats facing PepsiCo along with internal strengths and weaknesses. Finally it analyzes various strategic options for PepsiCo including diversification, expansion, innovation, acquisitions and focusing on health-oriented products.

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    The document discusses PepsiCo's strategies in 2007 to increase shareholder value. It outlines PepsiCo's background, markets, brands and Power of One strategy. It then discusses external opportunities and threats facing PepsiCo along with internal strengths and weaknesses. Finally it analyzes various strategic options for PepsiCo including diversification, expansion, innovation, acquisitions and focusing on health-oriented products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    942 views8 pages

    Pepsico Int

    Uploaded by

    garvit
    The document discusses PepsiCo's strategies in 2007 to increase shareholder value. It outlines PepsiCo's background, markets, brands and Power of One strategy. It then discusses external opportunities and threats facing PepsiCo along with internal strengths and weaknesses. Finally it analyzes various strategic options for PepsiCo including diversification, expansion, innovation, acquisitions and focusing on health-oriented products.

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    | | IN 2007: STRATEGIES TO INCREASE

    SHAREHOLDER VALUE

    ã 
    p 
    ² Established in 1965
    ² Strong brand image, presence in more than 200 countries
    ² Market leader in beverages and convenient food sector
    ² Dfgdfd
    ² Restructuring, spin offs, acquisitions, product reformulations,
    expansion of product line, Power of One strategy
    ² Currently operating as PBNA, FLNA, PepsiCo International
    ² Capturing strategic benefits throughout the value chain
    ² Entering into new segments
    ² Dividends from 2001-2006 increased at annual rate of 15%,
    EPS- $1.16
    ppp
    ² Spin Offs

    ² Acquisitions

    ² Product Reformulations ± Good For You, Better For You

    ² Restructuring ( Focus Strategy)- Pepsi Bottling Group

    ² Power of one strategy

    ² Generic Strategies esp. focussed on differentiation


    p 
    
    
       ©
      
    × Declining market
    ×Brand Image share(carbonated:2005-06-
    ×Market leader 52.9%-50.9%)
    ×International presence × Federal trade Commission
    ×Power of One strategy norms
    ×Strong financial condition × Liking Coke:48%,Pepsi:32%
    (Revenues 2008-$20,000) × Packaging unattractive as
    ×Core competency- mass Coca Cola
    production, distribution × Quaker presence limited
    ×Strongly differentiated × Follower in many segments
    products × Focus: Gen Y
    ×Strong advertising, × Health issues
    promotion × Presence yet to be felt in
    ×Product innovation some nations
    ×Attractive customer base
    ||    
    
    ×Increase presence outside × For Quaker- Kellogg's,
    N.America General Mills
    ×Servings/month × Restrictive trade: FTC norms
    ã     
    × Beverages-Coca Cola
    Developing(
    , )Developed( , )
    ×Expansion of product line(Cold × Duplication of efforts(Taka
    Coffee, Nimbooz, Lipton RTD Tak)
    teas’ × Beverage industry-mature
    ×Expand Gatorade, Quaker × Pesticide blame on PepsiCo
    internationally × >50% sales: Fritolay,
    ×Use local companies besides downturn poses a big threat
    KFC, Pizza Hut
    × Competitive competitors:
    ×New technology/innovation
    Coca Cola, Kraft, Cadbury
    ×Acquisition/joint
    Schweppes
    ventures(Haldiram)
    ×Better for You,Good for You × New potential competitors:
    products Parle, Britannia, ITC
    ×Skill transfer opportunities
    |ã 
      
    ² Diversification into unrelated business ( restaurants, sports
    gear)
    ² Offensive strategy: LMN and NIMBOOZ
    ² Defensive strategy: Metro C & C, Best Price Modern
    Wholesale
    ² CSR: partnership with NGOs
    ² Shift in focus
    ² Related diversification: Sports Drink- Health Drinks
    ² Low cost strategy: Tropicana (Indian market)
    ² Distinctive image strategy: Quaker Oats
    |  
    
    ² Continuous expansion of product line

    ² New geographies, new markets, new segments

    ² Curtailing expenses

    ² More proactive approach: NIMBOOZ

    ² Initiatives such as Innovation Summits

    ² Cutting edge: R & D

    ² Market survey and research


    |ã 
      
    ² Risk
    ² Core competencies
    ² Limited competitive advantage potential
    ² Corporate expertise: weaker foundation for enhancing
    shareholder value
    ² Potential benefits- offensive strategies
    ² Keeping pace with technology
    ² Differentiation- competitors- doom!!!
    ² Eroding of profitability??
    ² ³SO WHAT´ attitude
    ² Too fixated on cost reductions??

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