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    Mahindra Global Strategy

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    sub312
    This document discusses global strategic frameworks and international strategies for businesses. It covers components of business models like value propositions and value chains. Porter's Diamond model is explained as assessing local factor conditions, demand conditions, related industries, and firm strategy/rivalry that influence competitive advantages. Customer perspectives and product differentiation strategies are examined. The document also provides an overview of Mahindra's operations and distribution networks in key regions including the USA, Asia, Australia, Africa, and South America.

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    Mahindra Global Strategy

    Uploaded by

    sub312
    825 views11 pages
    This document discusses global strategic frameworks and international strategies for businesses. It covers components of business models like value propositions and value chains. Porter's Diamond model is explained as assessing local factor conditions, demand conditions, related industries, and firm strategy/rivalry that influence competitive advantages. Customer perspectives and product differentiation strategies are examined. The document also provides an overview of Mahindra's operations and distribution networks in key regions including the USA, Asia, Australia, Africa, and South America.

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    Manindra Global Strategy

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    This document discusses global strategic frameworks and international strategies for businesses. It covers components of business models like value propositions and value chains. Porter's Diamond model is explained as assessing local factor conditions, demand conditions, related industries, and firm strategy/rivalry that influence competitive advantages. Customer perspectives and product differentiation strategies are examined. The document also provides an overview of Mahindra's operations and distribution networks in key regions including the USA, Asia, Australia, Africa, and South America.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    825 views11 pages

    Mahindra Global Strategy

    Uploaded by

    sub312
    This document discusses global strategic frameworks and international strategies for businesses. It covers components of business models like value propositions and value chains. Porter's Diamond model is explained as assessing local factor conditions, demand conditions, related industries, and firm strategy/rivalry that influence competitive advantages. Customer perspectives and product differentiation strategies are examined. The document also provides an overview of Mahindra's operations and distribution networks in key regions including the USA, Asia, Australia, Africa, and South America.

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    Strategy

    Decision

    Business Model
    Components

    Globalization
    Strategies

    Value Proposition

    Management
    Model

    Mind-Set
    Organizational Structure
    Centralization vs.
    Decentralization

    Value Chain
    Infrastructure

    Core Competencies
    Activity Confguration
    Partnership/Ecosystem

    Segments/Geography
    Positioning/Branding
    Distribution/Services

    Customer Intimacy
    Product Leadership
    Operational Excellence

    Market
    Participation

    Adaptation
    Aggregation
    Arbitrage

    GLOBAL STRATEGIC
    FRAMEWORK

    INTERNATIONAL
    DRIVERS
    Market
    Drivers
    Similar Customer
    Needs
    Global Customers
    Transferable
    Marketing

    Government
    Drivers
    Trade Policies
    Technical Standards
    Host Government
    Policies

    Internatio
    nal
    Strategies

    Competitive
    Drivers
    Interdependence
    Between
    Countries
    Competitors
    Global Strategies

    Cost Drivers
    Scale Economies
    Country-Specifc
    Differences
    Favorable Logistics

    PORTERS DIAMOND (1)


    Porters Diamond explains why some locations tend to produce frms
    with sustained competitive advantages in some industries more than
    others.
    The four drivers in Porters Diamond stem from:

    local factor
    conditions

    local demand
    conditions

    local related
    and
    supporting
    industries

    local firm
    strategy
    structure and
    rivalry

    PORTERS DIAMOND (2)


    Firm Strategy,
    Structure and
    Rivalry
    Demand
    Conditions

    Factor
    Conditions

    Related and
    Supporting
    Industries

    WHAT CUSTOMERS THINK ?

    PRODUCT
    DIFFERENTIATION
    Higher lift
    lift higher loads and user larger implements
    capacity

    to get work done faster.

    Heavier,
    which is made of rugged cast-iron not
    sturdier chassis aluminium means more built in weight for
    greater traction, stability, control and safety
    Heavy duty
    components

    bigger, thicker, and stronger components


    means you can work harder and get more
    done.

    Professional
    grade
    construction

    Built to last try saying that about plastic or


    composite materials.

    PRODUCT
    DIFFERENTIATION
    Mahindra
    From cutters, blades and box scraper to
    implements

    forks, spears, tillers and seedersimplements meet the demand.

    International
    dealer network
    Competitive
    financing

    Offer some of the lowest financing rates.

    Exceptional
    parts support

    Original equipments mahindra parts are


    designed and tested to give reliability and
    durability.

    Superior
    Its oil is formulated with the highest grade
    protection with of raw materials and utilize a fully
    our branded oils integrated and automated blending process
    to meet our high standards.

    USA
    Mahindra USA, Inc. (MUSA)
    was established in Tomball,
    TX in 1994 as a wholly-owned
    subsidiary of Mahindra &
    Mahindra's Automotive &
    Farm Sector (AFS)
    Assembly plants.
    Chattanooga, Tennessee.
    Houston, Texas.
    Red Bluff, California.
    Bloomsburg, Pennsylvania.

    ASIA
    China

    In 2004, Mahindra purchased an 80% stake


    inJianglingTractors fromJiangling Motor
    Company. Mahindra also has a factory in
    China. Also joint venture with Yueda group
    in Yancheng, China.

    Srilanka

    Sold and serviced through the extensive


    dealer network of M/s Diesel & Motor
    Engineering Plc (DIMO).

    Philippine

    Sold and serviced bySeacom the distributors


    of Mahindra Tractors. It has a network of 300
    dealers spread across the country.

    Bangladesh

    Sold and serviced through the extensive


    dealer network of M/s Karnaphuli Ltd.

    Based in
    Brisbane,
    Mahindra Ag
    These
    and Auto
    tractors are
    Australia is a
    distributed by
    subsidiary of
    a nationwide
    Mahindra &
    network of 40
    Mahindra Ltd
    and entered the
    dealers.
    Australian
    Market in 2005.

    AUSTRALIA

    AFRICA
    Assembly Plant
    Chad
    Gambia
    Mali
    Nigeria
    Ghana

    SOUTH
    AMERICA
    Chile- Distributed by dealer

    network of M/s. Gildemeister,


    their Head office based in
    Santiago.
    Brazil- Distributed Brazil
    through the dealer network of
    BRAMONT MONTADORA
    INDUSTRIAL E COM. DE
    VEICULOS S.A. based inSao
    Paulo.

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